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Cara
E + E Project 2011Presentation
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What is Cara ?
• Business Name: Cara Cosmetics• “Cara” originates from the Spanish language. It means ‘face’
(in other words: a look, expression, surface, appearance, etc.)• Short name, entailing a brief description of our product ,
exotic, easy to pronounce, and unique.
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What is Cara’s Business?
• Status of business: Start-up
• Business form: Corporation
• Why is it going to profitable: Multiple Benefits, Portable, Tapping into that ‘happy’ Module.
• Business Operation times: Seasonal
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What is Cara selling?
• Cosmetic Product: FACEFIXX (Spray)35ml
• The lure of enduring summer begins here with FACEFIXX that just won’t smudge. It’s a product that helps make-up stay on and last for longer whilst reaping the benefits of repairing skin damage and counteracting aging effects.
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Cara FACEFIXX Benefits
Is not tested on animals.
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Trends & Figures
• 2002-2005 – 18,809 Facial care products Globally. Sourced from http://www.in-cosmetics.com/files/incos05_Mintel_GlobalCTTrends.pdf
• 2002 –2004 … 2,700 to 3,700 Vitamin, Mineral Organic ingredients. http://www.in-cosmetics.com/files/incos05_Mintel_GlobalCTTrends.pdf
• Convenience trend: Portability• Bio based chemicals
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Competition
Fixer product £10.50
30 sheets
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How does FACEFIXX differ ?
Differs from Others:
Affordable, Compact, Subtle Fresh Scent with benefits
What makes it Desirable? RefreshingSweet berry Fragrance Long lasting
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Cara Product Survey•We have asked 20 woman of varying age groups their views on the product we intend to market;
•Age:
•15-18 IIII•19-25 IIIIII•26-31 IIIII•32-45 III•46+ II
•Would you purchase this product?
•Yes IIIIIIIIIIIIII•No IIIIII
•If yes, how much would you be willing to pay?
•£2-£5 IIIIIII•£6-£10 IIII•£11-£18 II•£19-£25 I•£26+
•If no, why are you put off purchasing the product?
•6 out of 20 people we asked said no and here are some of the reasons:
•Have no need for such a product•I don't wear a lot of make-up so I don't consider it a neccessity•I feel too mature for a product like this (the smell/packaging)
30% 19-25 70%
would buy FACEFIXX
35% £2-5
30% weren’t in favor of the product
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Marketing
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FACEFIXX on shelf
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Trademarks and Copyrights• Our trademark would be FaceFixx, as this is what the
consumer would call it- as in Coca-Cola etc. So it would be FaceFixx ®
• Copyrighted name is Cara Cosmetics. Not many results came under this name. Our logo as Cara
• On the back of the bottle it would be Cara Cosmetics © 2011• FACEFIXX © 2011
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Finance Opening balance of Cash (from pockets) and loans: £10,000,Collection from individual Banks :£5,000Cash position( end of the month) £15,000
Local Advertising in magazines: £250 (per quarter page) x 4 magazines =£1,000Supplies (packaging equipment, etc): £ 1 (p/ 35mlbottle) startup x 200Raw Ingredients: £ 36 roughly £3.80 per ingredient)Cosmetic manufacturing: £ 100Sells to retailors: £2.49 [(retailor to customer):£4.99]Shipping/delivery costs: £4.00Filling Costs: £36Cares,Human Skin cells testing (Epi Skin kit): £273.64Owner withdrawal at the beginning: £0Trademarks and copyrights: £ 125Total: £1777.13
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Management experience • CEO/Project manager- Daniella Asare
• Finance Director- Chen- Yu Wang
• Head of Brand-Helen Barr
• Head of CSR - Jayson Hindley
• Head of Market Research - Solveig Melhus
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Sweet berry freshness never lasted this long! My FACE My FIXX.