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    Page 1

    The compensation

    strategy formulation

    process

    The compensation

    strategy formulation

    process

    Formulating the

    compensation strategy

    Formulating the

    compensation strategy

    Constraints on

    compensation

    Constraints on

    compensation

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    DATE TAKESCENES

    7 1

    PRODUCTIONOF

    CREATED BY

    Chapter 8

    Group G

    17/10/2010

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    54321

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    INTRODUCTION...

    1

    ... The compensation strategy process..

    CHAPTER 8

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    Constraints on

    compensationThe

    compensation

    strategy

    process Reward &compensation

    strategyFourKey

    understandings

    Formulating

    the

    compensation

    strategy

    SCENE

    1

    Formulating the reward & compensation strategy

    CHAPTER 8

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    Constraints on

    compensationThe

    compensation

    strategy

    process Reward &compensation

    strategyFourKey

    understandings

    Formulating

    the

    compensation

    strategy

    SCENE

    1

    Formulating the reward & compensation strategy

    CHAPTER 4

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    Four Key Understandings

    Understanding your organisational context

    Understanding your people

    Understanding your compensation options

    Understanding your compensation constraints

    Reward &

    compensation

    strategy

    SCENE

    1

    Formulating the reward & compensation strategy

    CHAPTER 8

    GROUP B

    The compensation strategy process

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    CONSTRAINTSON COMPENSATION

    Legislated constraints

    Labour market constraints

    Product/Service constraints

    Financial constraints of the organisation

    Reward &

    compensation

    strategy

    SCENE

    1Formulating the reward & compensation strategy

    CHAPTER 4

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    FORMULATING THE COMPENSATIONSTRATEGY

    Define the required behaviour

    Define t

    he role of compensation

    Determine the compensation mix

    Determine compensation level

    Evaluate the proposed strategy

    Reward &

    compensation

    strategy

    SCENE

    1Formulating the reward & compensation strategy

    CHAPTER 8

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    CASESTUDY

    Southwest Airlines...

    2

    CHAPTER 8

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    CHAPTER 8

    GROUP B

    Southwest Airlines Co. is an American

    low-cost airline

    The airline has its headquarters on the

    grounds in Dallas, Texas

    Southwest is the largest airline in the

    world by number of passengers carried

    per year.

    Southwest maintains the third-largest

    passenger fleet of aircraft among all of

    the world's commercial airlines

    Southwest operates more than 3,200

    flights daily

    Southwest Airlines has not had any

    passenger deaths on any of its planes in

    its history, but has had eight incidents/

    accidents

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    1

    SouthwestAirlines Strategic Reward System

    Strategic Base Pay

    Strategic Benefits

    Strategic Incentives

    Strategic Recognition Programmes

    Im lications for Management

    Successful Reward System

    2

    3

    4

    5

    6

    SCENE

    2

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    Strategic Base Pay

    3

    CHAPTER 4

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    3SCENE

    Strategic Base Pay ofSWA

    One of the key aspects ofSWAs strategy is to retain valued employees and secure long-termcommitment

    These objectives are attained, in part, though seniority and job security clauses in the collective-bargaining agreement.

    Negotiated agreements reflect pay levels consistent with or slightly below market wages and

    salaries. This helps to keep labour costs in line with the companys low-cost provider strategy. Employees can share in the company success throughvarious contingent compensation

    programmes, thereby increasing their overall pay. In fact, many ofSWAs employees aremillionaires, including all of those who started with the company in 1971.

    In terms ofexecutive compensation, the CEO is paid at below the median of the market forexecutives in companies of similar size.

    Other senior managers are compensated slightly above the market, but they retain a smallerportion of the companys stock.

    In this manner, company executives are relatively underpaid in cash compensation, but theyare committed to the companys long-term financial success and growththrough stock ownership

    Employees and executives have the same opportunities for stock ownership.

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    4

    Strategic Benefits

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    1

    2

    3

    SWA offers medical

    insurance, dental

    insurance, vision

    coverage, life insurance,

    long-term disability

    insurance, dependent care,

    adoption assistance andmental health assistance,

    among others (at no cost

    to employees)

    Employees and

    their family fly

    free with SWA and

    enjoy discounted

    travel with other

    carriers.

    Employees also

    receive

    thoughtful gifts

    on major life

    achievements

    and a chance to

    celebrate often

    Strategic Benefits

    It includes both traditional programmes and a few innovative initiatives

    Benefits help to reinforce the organisations strategic intent of valuing its employees.

    SCENE

    4

    A tip:

    One of the key concepts behind thisarray of benefits is the assurance that

    employees matter at SWA and thatthe company will do its utmost to take

    care of its most important stakeholder.

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    5

    Strategic Incentives

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    SCENE

    5

    The profit-sharing program,initiated in 1973, is strategic inthat it encourages employees tokeep costs as low as possible(thus likely higher profits), a keyaspect of company strategy.

    Profits are shared equally basedon employee earnings andcompany profits, with those whowork longer hours or fly extratrips receiving a larger portion ofthe profit-sharing payouts.

    The programme is composed ofa cash component, as well as adeferral to retirement account;however, as a result of employeerequests, beginning in 1990 the

    total payout was made on adeferral basis, therebyincreasing the retirementbenefits of the employees.

    In addition to the profit-sharinginvestment options, employeesmay purchase stock from payrolldeductions at a discount throughthe employee stock purchaseplan.

    Employees now own about 12%of the company

    The pilot contract allows for evengreater investments in thecompany through stock options.

    Employees are acutely aware thatthe firms performance is pivotalto their pocketbooks.

    The stock price is displayed ineach SWA facility so as to allowthe employees to keep a constanttrack ofSWAs and their owndestiny.

    Corporate-wide

    profit-sharing

    programme

    Employee stock

    purchase plan

    Two main contingent or variable pay systems

    Strategic Incentives

    CHAPTER 4

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    6

    Strategic RecognitionProgrammes

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    Strategic recognition programmes are at both the corporate and local

    unit levels, and reward and celebrate exemplary service and

    behaviours, as well as employee

    s birt

    hdays anniversaries, etc.

    They all enjoy the support of top management, with senior executives

    including the CEO often gracing the reward ceremonies; they mean

    something to employees/winners; and they encourage behaviours

    linked to firm strategy

    These include the Heroes of the Heart programme, the Presidentsawards, and the Winning Spirit awards. (Behind the scene heroes).

    The name of the winning group is painted on one ofSWAs aircraft. An

    article is also run in the companys in-flight magazine, as well as itsnewsletter.

    There are several other awards/recognition programmes at SWA,

    including programs such as TogetherWe Make It Great, Ticket tothe Future, Walk a Mile, Helping Hands, Stuck on Service, and

    Go See Do. These exhibit similar characteristics as the above in that

    they promote behaviours pivotal in achieving the firms goals and

    strategy.

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    CHAPTER 8

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    7

    Implications for

    Management

    Chapter 8

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    There is no universal right reward strategy

    SCENE

    7

    Implications forManagement

    4There must be a supportive organisational culture for

    these rewards to be effective.

    5There must be a continuous evaluation of the

    effectiveness of new reward systems and strategies.

    3

    These rewards must have meaning and value.

    Winners must feel proud about their achievements.

    2The planning and delivery of these rewards must explicitly

    demonstrate commitment from organisational leaders.

    1The reward system must be aligned with organisational

    philosophy and strategy.

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    THEEND

    CHAPTER 8

    GROUP B

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    Any Questions?Any Questions?Thank You AllThank You All