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Page 1: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

1OTB07/05/2018

GROUP PROFILE

Page 2: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

2OTB07/05/2018

GROUP OVERVIEW

Founded and chaired by Renzo Rosso,

the group embodies his entrepreneurial

spirit.

OTB is dedicated to pushing the

boundaries of fashion and lifestyle,

offering a portfolio of globally recognized

brands to a new breed of consumers -

those who challenge traditional

perceptions and believe in individuality

and authenticity.

Our mission, in the words of Renzo

Rosso, is to “build not the biggest, but

the most alternative fashion group.”

Standing for “Only The Brave,” even the

name OTB echoes the group’s vision

and values.

OTB is an international fashion group, consisting of iconic brands Diesel, Maison Margiela, Viktor&Rolf,

Marni, Paula Cademartori, and state-of-the-art companies Staff International and Brave Kid.

The Group > Group Overview

Page 3: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

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After creating Diesel in 1978,

Renzo Rosso acquired complete

control of the brand in 1985,

surrounding himself with an

international team of designers,

and turning Diesel into a globally

recognized brand.

In the early 2000s, he started

building a portfolio of iconic

fashion brands and one-of-a-kind

companies.

In 2000, he acquired Staff

International, a symbol of Made

in Italy, which holds production

and distribution license

agreements with brands

including Dsquared², Just

Cavalli,

HISTORY

Maison Margiela (and its

contemporary line MM6),

Marni Men, and Vivienne

Westwood.

In 2002, Renzo Rosso

became majority shareholder

of Maison Margiela.

In 2008, Viktor&Rolf joined

the group, followed by Marni

in 2013 and by Paula

Cademartori in 2016.

In 2011, Brave Kid was

created, capitalizing on 30

years of experience in

childrenswear production and

distribution. Today the

company holds license

agreements with Diesel,

Marni, Dsquared², John

Galliano, and Trussardi

Junior.

The Group > History

Page 4: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

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KEY MILESTONES

1978 2000 2002 20081985

Renzo Rosso

founds the brand

Diesel

2013

Renzo Rosso

takes full control of

Only The Brave

becomes majority

shareholder of

The group

Only The Brave is created

Only The Brave becomes

majority shareholder of

The Only The Brave Foundation,

a not-for-profit organization, is born

is created

Only The Brave

changes its name to

OTB acquires

2010

Only The Brave opens its new

headquarters

built on the principles of eco-compatibility

Renzo Rosso

acquires

2011

The Group > Key Milestones

2012

OTB engages in the

restoration of

Venice’s Rialto

Bridge

2016

OTB becomes

majority shareholder of

Page 5: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

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GROUP ORGANIZATION

The Group > Group Organization

Page 6: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

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OUR MISSION IS TO

BUILD BRANDS FOR A NEW BREED OF CONSUMERS

ENABLING DEVELOPMENTCHALLENGING CONVENTION

FOSTERING CREATIVITY

The Group > Mission

Unique and daring, iconic and innovative, we assemble

like-minded brands appreciated by savvy and

unconventional individuals who express themselves

through fashion.

As a corporate group, we provide resources to facilitate

the long-term growth of our brands and companies, while

contributing to the social and economic dynamics in the

countries where we operate.

Creativity is at the heart of everything we do. That’s why

we approach things differently, create a culture of

innovation, and consistently inspire and cultivate creative

minds.

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A DIVERSE BRAND PORTFOLIO

A WIDE DISTRIBUTION NETWORK

The Group > Competencies

INNOVATIVE MARKETING CAPABILITIES

EXTENSIVE PRODUCTION KNOW-

HOW

A GROUP WITH STRONG COMPETENCIES

Page 8: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

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Diesel has long been a leading pioneer in denim and casual

fashion, known for leading the trends in the industry while

retaining its DNA. In recent years Diesel has evolved into the

world of premium casual wear, a true alternative to the

established luxury market.

Through its journey, Diesel’s philosophy is the same as when

Renzo Rosso created it in 1978: he envisaged a brand that

stands for passion, individuality and self-expression.

Diesel thrives on change: every new product derives from a

process of enormous creative freedom, ensuring constant

innovation. Brand lineup includes Diesel, Diesel Black Gold and

Diesel Kid.

Diesel is not just about apparel and denim: it’s a lifestyle, which

has been interpreted through partnerships with industry leaders

to develop watches and jewellery (with Fossil), eyewear (with

Marcolin), fragrances (with L'Oréal) and a complete Living

Collection (furniture with Moroso, lighting with Foscarini, kitchen

with Scavolini, tableware with Seletti, wooden flooring with Berti,

ceramic tiles with Iris).

Diesel is a truly global company, present in more than 80

countries with 5,000 points of sale, including over 275 mono-

brand stores.

DIESEL

Our Companies > Diesel

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DIESEL TIMELINE

19791978 1989 19961991 20081985 2007 2010 2013

Sales top $5M

and Renzo Rosso

becomes sole owner

Beginning of international

marketing strategy with ‘Guides

for Successful Living' campaign

seriesLaunch of a new, premium

line extension called

Renzo Rosso

founds Diesel

First menswear

collection created

Women’s collection launched.

Diesel continues to expand its

worldwide presence

First flagship stores

in New York,

Rome, London

Diesel’s 30th anniversary:

seventeen parties around the

world broadcast live online

Diesel receives Grand Prix Award at

Cannes International

Advertising Film Festival

for the 4th time

1995

Ad “Kissing Sailors”

shatters advertising stereotypes

1997

Launch of first

online store

2012

Renzo Rosso and EDUN’s Ali and Bono

Hewson

join forces to further apparel trade and

development in Africa under the name

Diesel

launches

Our Companies > Diesel

2015

Diesel celebrates

30th anniversary in

Japan with a see-now-

buy-now runway show,

and a photo project with

Terry Richardson

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MAISON MARGIELAMaison Margiela is a fashion house founded in 1988 by Belgian

designer Martin Margiela. The Paris-based house creates

clothes according to the uniquely unconventional principles

imagined by Martin Margiela himself, a philosophy in which

deconstruction and heritage go hand in hand to create designs

that showcase fashion as an art of meaning rather than a cult of

personality. Maison Margiela crosses the fashion spectrum from

its ‘Artisanal’ collection, which has held the “Haute Couture”

appellation since 2012, through ready-to-wear and accessories.

John Galliano was named Creative Director of the house in

2014, bringing his sense of spectacle and creative mastery to

the unique ethos of Maison Margiela. Whilst developing his own

vision for the house, John Galliano has entirely respected the

Martin Margiela state of mind, creating a fascinating organic

process.

Daring and ambiguous, the Maison designs Haute Couture,

women’s and men’s ready-to-wear, small leather goods,

footwear, fine jewelry, fragrances, interior design and MM6, its

contemporary line.

Maison Margiela has developed a strong online retail presence

and boutique network worldwide through signature store design

and exceptional customer experience. The brand is present in

key department and multibrand stores throughout Europe, the

US, and Asia.

Our Companies > Maison Margiela

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MAISON MARGIELA TIMELINE

19941988 1998 2008 201020021997 2000

Founding of the

Maison,

headquartered in

Paris

Birth of Margiela’s AIDS T-

shirt.

A percentage of sales

is donated to

French organization

“AIDES”

Launch of MM6,

women’s

contemporary line

First men’s collection

(SS99)

Opening of the first

Maison Margiela store

in Tokyo

acquires Maison

Margiela

Launch of

line ‘12’– fine

jewellery

collection

Launch of line ‘3’

– collection of fragrances,

with its first scent

(untitled)

Opening of the

Paris first store

2005

Launch of

lines ‘11’ & ‘22’

– collections of

accessories and shoes

for women and men

2006

The ‘Artisanal’ line becomes

Haute Couture

‘20’ The Exhibition:

a celebration of the

Maison’s first 20 years,

at MOMU, Antwerp

Maison Margiela is

H&M’s guest designer,

launching the ‘Re-

edition’ collection

2012 2014

John Galliano becomes

creative director

of the house

Our Companies > Maison Margiela

2015

Opening of

Maison Margiela

flagship store in

Milan

First women’s

ready-to-wear

‘Défilé’

collection

(SS89)

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MARNIFounded in 1994 , Marni built its success on an elusive yet

distinctive design signature that celebrates individuality. The

label’s visual language speaks of graphic rigor and

unconventional detailing, and it pushes the subtle and

subversive boundaries of function and proportion.

More than anything else, Marni is an avant-garde spirit that

juxtaposes artistic inventiveness, contrasting fabrics,

sculptural shapes and limitless creativity to craft a new,

quirky elegance.

In an ongoing dialogue with the art world, Marni involves

artists, both established and up-and-coming, in special

projects for both retail and product initiatives.

Marni’s core business focuses on women’s ready-to-wear,

bags and shoes, however it also offers menswear and

accessories, in addition to Bijoux, eyewear, childrenswear

and fragrances.

Since 2000, Marni has developed a strong retail presence

offline and online (where it pioneered e-commerce). The

brand's flagship stores and shops-in-shop are as

innovative, unique and unconventional as the clothes on

display.

2016 saw founder and creative director Consuelo

Castiglioni step down after over 20 years, and the

appointment of new creative director Francesco Risso.

Our Companies > Marni

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MARNI TIMELINE

1994 2001 2002 20072006 2010 2012 20132000

Marni launches

with a

Fall-Winter

Collection

First boutique

in Milan

First retail

opening in

Shanghai

Launch of the

first Marni

perfume

Opening of first London

boutique

First boutiques in

NY Soho,

Paris Avenue Montaigne

and Tokyo Aoyama

First collaboration

with

an artist: Richard

Prince for S/S 2007

First participation at Milan’s

Salone del Mobile with the

project “Wooden Beacons”

in collaboration with

Matteo Thun

Collaboration with

H&M for the

“Marni at H&M”

collection

Opening of

new showroom in

Milan

1999

First

Accessories

Collection

Set-up of Marni Japan

Launching of Marni’s Virtual

Store

Our Companies > Marni

acquires Marni

2014 2015

To celebrate its 20th anniversary Marni

launches a series of international events

called ‘Marni Prisma’

Birth of the iconic Trunk

Bag

Opening of the Marni

boutique in Milan

Marni introduces its

first advertising

campaign

2016

Opening of the

first Marni Flower

Café in Umeda

Hankyou

department store

in Osaka, Japan

Marni’s creative direction

entrusted to Francesco

Risso

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PAULA CADEMARTORIPaula Cademartori is a luxury accessories brand founded in

2010 by the Italian-Brazilian designer. According to her

sleek, sophisticated sense of style, true luxury is in the

detailing, in the keen study of textures, colors and hardware

– as shown in the metallic buckle that is the brand’s

signature.

Trained in industrial and jewelry design, Paula Cademartori

has shaped a creative universe from her personal creative

vision, influenced by her deep passion for art, design, and

craftsmanship. These inspirations contributed to defining

the brand’s identity and its high-level international

positioning.

Along with the must-have handbags, Paula Cademartori

offers a wide variety of shoes, clutches, small leather

goods, and a capsule of extremely elaborate and graphic

textiles – all Made in Italy.

Its headquarters is situated in the heart of Milan and the

brand is currently distributed in exclusively selected points

of sale worldwide.

Paula Cademartori’s mission is to create exclusive design

objects to own and cherish forever- timeless and iconic yet

always functional and versatile.

Our Companies > Paula Cademartori

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PAULA CADEMARTORI TIMELINE

20142011 2015

Inauguration of Paula

Cademartori Headquarter in

the center of Milan,

Via Borgogna 3

2010

launches her namesake brand with

the Spring/Summer 2011

Collection

Launch of “Les Minaudières”

and Footwear collections

First Paula

Cademartori’s

Fall/Winter 2012

presentation in the

official

calendar of CNMI

2016

“Kartell à la Mode by Paula

Cademartori” collaboration

Worldwide distribution in

selected points of sales

like10 Corso Como, and

online in Moda Operandi,

Luisa Via Roma

Collaboration with Nike,

for the “Nike We Run” in Milan

First partecipation at Milan’s Salone

del Mobile with the design piece

“Paula” in collaboration with Atelier

Biagetti

becomes majority

shareholder

Paula Cademartori

becomes a member of the

“BoF 500”

Our Companies > Paula Cademartori

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VIKTOR&ROLF

Viktor&Rolf is the avant-garde luxury fashion house

founded in 1993 by fashion artists Viktor Horsting and Rolf

Snoeren after graduated from Arnhem Academy of Art and

Design.

Widely recognized and respected for its provocative Haute

Couture and conceptual glamour, the house of Viktor&Rolf

aspires to create spectacular beauty and unexpected

elegance through an unconventional approach to fashion.

Staging signature collections for over twenty years during

Paris Fashion Week – ever since the first Haute Couture

collection in Spring/Summer 1998 – Viktor&Rolf creations

evoke a provocative spirit infused with surreal contrasts.

With Viktor&Rolf Mariage, the house presents its bridal

collection - an exploration of iconic elements inspired by

classic couture influences.

Viktor&Rolf’s luxury products include exclusive eyewear

line Viktor&Rolf Vision, and iconic fragrances featuring

worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon

and Magic.

Our Companies > Viktor&Rolf

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VIKTOR&ROLF TIMELINE

1993 2000 2002 20052003 20081998

Launch of business after winning

Festival International de Mode

et de Photographie in France

First Haute Couture

Show

First ready-to-wear

Collection

First Menswear

Collection

Autumn/Winter 2003

Launch of iconic

“Flowerbomb”

fragrance

2012

Launch of

“Spicebomb” fragrance

becomes majority

shareholderViktor&Rolf sign a global

beauty contract with

L’Oréal1992

Viktor Horsting and

Rolf Snoeren

graduate from ARTEZ

and begin

their collaboration

1996

Viktor&Rolf

on strike campaign Launch of eyewear line

‘Viktor&Rolf Vision’

2006

Viktor&Rolf are

one of the first

luxury designers

to collaborate

with H&M

2013

Viktor&Rolf returns to

haute couture

presenting a tableau

vivant of a Zen garden

Our Companies > Viktor&Rolf

2016

Launch of

Viktor&Rolf Mariage

Page 18: GROUP PROFILE - otb.net · distinctive design signature that celebrates individuality. The label’s visual language speaks of graphic rigor and unconventional detailing, and it pushes

1 8OTB07/05/2018Our Companies > Staff International

Staff International is a state-of-the-art company

specialized in product research and development,

production and exclusive worldwide distribution for some

of the most iconic prêt-à-porter and advanced

contemporary collections. It currently houses five licenses

in its portfolio: Maison Margiela (and its contemporary line

MM6), Marni Men, Vivienne Westwood, Dsquared² and

Just Cavalli.

Dedicated teams preserve every designer's uniqueness,

individual voice and creative vision.

Staff International produces ready-to-wear, bags, shoes,

and accessories collections, under the “Made in Italy”

hallmark, a guarantee of quality and excellence.

Staff International directly manages commercial

subsidiaries and showrooms in key territories such as

France, United Kingdom, United States, Japan, and

China. Global brand-customized collaborations and joint

ventures with relevant local partners are also integral to

the development strategy of each license.

STAFF INTERNATIONAL

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STAFF INTERNATIONAL TIMELINE

200019911989 1999

Development, production and

distribution of exclusive Lagerfeld

Gallery by Diesel collection

Staff International is the first

acquisition of what later

becomes the group

20111976 2001

Staff International obtains

worldwide

production and distribution

agreement with

Staff International

starts producing

Diesel’s experimental

high-end line

DieselStyleLab

Staff International signs

worldwide production and

distribution agreement

with

Staff International

announces worldwide

production and

distribution for

is created

Staff International signs

worldwide license with

2015

Staff International announces

the signature of a license

agreement for the men’s

collections of

Our Companies > Staff International

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BRAVE KID

A one-of-a-kind company in the industry interpreting the

identity of each of the brands in its portfolio. Thirty years of

experience which started with Diesel Kid, grew with John

Galliano Kids and with the junior line of Dsquared². With

the recent arrival of Marni and Trussardi Junior, Brave Kid

has become a key player of the international

childrenswear market.

Thanks to an organization based primarily on highly

qualified specialists, particularly in design and product

development, Brave Kid promotes and respects the

uniqueness of each brand, transforming it in junior

collections that reflect it, and at the same time providing its

partners with an incredible know-how in distribution and,

more broadly, in the worldwide childrenswear market.

The brands produced and sold by Brave Kid are

distributed in over 50 countries and 1,000 points of sale in

key department stores and leading specialized stores

across Europe, America and Asia.

Our Companies > Brave Kid

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1984 20112008 20131999

Dieselito (later Diesel Kid) is

born, inspired to Renzo Rosso

by his own kids

Diesel Kid becomes a

self-standing

companyBrave Kid is born,

consolidating its know-how in

childrenswear product

development,

production and international

distribution

Production and distribution license

for

John Galliano Kids is signed

Brave Kid signs worldwide production and

distribution agreement with Dsquared²

2015

Brave Kid signs worldwide license

agreement with Trussardi Junior

BRAVE KID TIMELINE

Our Companies > Brave Kid

2016

Brave Kid obtains

worldwide production and

distribution

agreement with Marni

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FOSTERING CREATIVITY

Discovering, supporting, and fostering creativity is at the

core of OTB’s mission. Our group believes in young

talents and has contributed to financing several

initiatives that research and discover new creatives,

such as ITS, the international platform conceived in

2002 to launch and support young creative minds from

all over the world, or ANDAM (National Association for

the Development of the Fashion Arts), the largest

international fashion prize for new fashion designers

created in 1989 and providing not only a cash prize but

also strategic and commercial coaching.

Social Responsibility

SUPPORTING MADE IN ITALY

In 2013, Staff International signed an agreement with

Ifitalia-BNP Paribas Group, granting its best suppliers

easier and speedier access to credit at favored interest

rates, in line with those provided to OTB. The suppliers

eligible to benefit from the program are defined by an

objective rating based on quality of service, reliability in

timing, production and deliveries, and overall partnership

– technical assistance, certifications, etc.

Operation C.A.S.H. (Credito Agevolato-Suppliers Help)

marks the will to tangibly help Italy’s textile industry. This

initiative favors the worthiest partners of the company, and

contributes to the development and improvement of the

overall performance of the Italian industry.

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HEADQUARTERS

Social Responsibility

In 2012 OTB won the bid of Venice’s City Council to

become the sponsor of the restoration of Rialto Bridge with

a contribution of 5 million euro.

This is the first complete restoration of the bridge since it

was built in 1590. The works had minimal impact on the

flow of pedestrians passing through the bridge, and will be

completed by the end of 2016 as planned. The investment

in the restoration will allow to cover the intervention also

on another artistic monument of the city.

RIALTO BRIDGE RESTORATIONOur headquarter is a 64,000m² stimulating environment

built on principles of eco-compatibility and alternative

sources of energy supply, such as solar energy and high

efficiency plants. The building hosts several services for

the employees and their families: a multifunctional

auditorium, a restaurant and a bar, a fully equipped gym,

two outdoor soccer & tennis fields, an indoor field, a

beauty center, and a kindergarten run according to an

innovative pedagogic method which places creativity and

self-expression at the center of its programs.

We developed a food recovery program with Sodexo Italia

and Fondazione Banco Alimentare Onlus to distribute

surplus food from our headquarters cafeteria to people in

need. Only in 2016, ten thousand meals have been

distributed as well as fruits, vegetables and bread, for the

economic equivalent of over 40,000 euro.

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ONLY THE BRAVE FOUNDATION

Only The Brave Foundation is a not-for-profit organization

established by OTB in 2008. As a leading supporter of the

group’s corporate social responsibility initiatives, its

mission is to rebalance social inequality and contribute to

the sustainable development of less advantaged

communities around the world. “Brave Actions for a Better

World.”

Driven by the belief that social entrepreneurship is an

alternative model of development, Only The Brave

Foundation supports many social enterprises in the

implementation of social-environmental solutions,

generating a positive and long-lasting impact on society.

Most of the funds are invested in international projects,

without of course forgetting Italy, in particular the territory

where the group is based.

In 2009, the foundation partnered with Millennium Promise

for the sustainable development of the village of Dioro, in

Mali, with combined interventions in agriculture, education,

health, and infrastructure, carried out with the active

participation of the local community in every phase to

ensure truly sustainable change.

Based on simplified project selection criteria: innovation,

direct social impact and sustainability, Only The Brave

Foundation has invested in about 200 social development

projects around the world, benefiting the lives of over

180,000 people.

Social Responsibility

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COURAGE

Try different perspectivesRESPECT

People come first

EVOLUTION

Make things happen

OTB Careers > Our Values

EXCELLENCE

Raise the bar

OUR VALUES

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OTB CAREERS

At OTB, people care is the first of our concerns. Mutual

respect, collaboration, transparency and integrity are the

recipe of our team spirit and what keeps our relationship with

people special.

We live in a multinational and multicultural environment,

where differences and personal contributions are strongly

valued.

Our managers are trained and encouraged to nurture their

teams: assigning challenging but achievable goals,

recognizing and rewarding top performances, supporting

individual professional growth, allowing the best educational

and professional opportunities within the group, and ultimately

guaranteeing equal opportunities for all.

What makes us unique is our passion for innovation and

creativity. This is why we keep on questioning habits and

continuously expand the boundaries of our imagination. We

do not operate by “we have always done things this way”:

changing and evolving, creating new and better ways of

working and thinking, is our way to look to the future.

Obsessed with execution and details, we are aware that the

search for excellence, combined with the ambition of new

and even more challenging objectives is key to our success.

Taking responsibility for our ideas, choices and actions, we

work in a community where we can play at our best, feeling

free to stand up for our ideas and explore new ones.

OTB Careers

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Group Profile

OTB

Via dell’Industria , 2

36042 Breganze (VI) Italy

+39 0445 306555

[email protected]

www.otb.net