group number - 9
DESCRIPTION
project report of strategic managemetTRANSCRIPT
DIPPYSS…!!!CHIPS AND DIPS
Enjoy a day with a Dip
• PRODUCT : Chips and dips.• VENUE :Matunga(East), next
to Khalsa college.• PROVIDES FRESH & BEST
QUALITY PRODUCTS
• TIMINGS: Morning:-11am-2pm, Evening4pm-12am
• Mansi Jesrani • Komal Talreja• Akarsh Srivastava.
Partners:-
Mission:-• To become one of the most
well-known restro in Matunga..
• Adding 3 flavors every year in our menu as per the demands.
Vision:-• To have our franchises all
over India.• To provide innovative and
unique flavored dips to our customers.
About Dippys..!!!• Dippys provides freshly made
chips with delicious varieties of dips.
• We also take care about health conscious people by provide healthier version of chips and dips.
• New and funky place to hangout.
• Ready to eat service.• Take away service.
Innovation
Unique platter for pani-puri lovers..
Innovation
Fiery Chilli bijlee dip…
About us:-
• We provide mouth watering items.
• Specialty seasonal sauces• Fresh & best quality • Hygiene food.• Reasonable price• Quick & quality service
SWOT AnalysisSTRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
•A different theme restaurant•Area is clean and tidy and very green.•Good choice of items available•Season does not affect our business•Close to the target segment•Prices are lesser than competitors
•New and not established•Established brands in matunga•Hesistance to indians acceptance of our product
•We can set up our restro in malls.•Can set up restro in airport for tourists taste.•Experiment with other ideas on customers demands.•Tie ups with event management companies for parties
•Prices may increase in future.•Local restaurants.•Similar restro in our area with better benefits.•Labour availability.•Copy of recipes by making at home
Competitors:-
• Café Mysore• CCD• Café madras• DP’s• Snow-Point
Marketing Plan
Target
• Our target will be the young crowd
• Families in the area
Product• The menu will feature dips
influenced by the Italian and French cooking tradition with slightly Indian taste.
• The chips and dips offered will also be available in healthy version.
• We will also be offering pani-puri’s puri with dips.
• The ambience of the restaurant will be very modern and attractive which includes music system,lcd television.
Price• Dips ranging from Rs. 35-
60/300 gms.• Each chip is priced at Rs.35/100
gms.• A chip and dip platter is Rs.80• Combinations:-(1).2 chips+ 2 dips(choice of
customer)=150Take away nachos of
500gms=150Bread stick packets(500
gms)=Rs.80
• Nachos, garlic nachos(variety of flavors)• bread sticks• vegetable sticks• French fries• vegetable nuggets• garlic bread• baked potato chips• baked nachos• Pani puri puri’s• Herbed pita chips• Garlic pita chips
• Pepper cheese dip• Red honey dip• Honey mustard• Mustard• Herbed mayonnaise• Sweet onion• Cheesy garlic • Cream of olive• Black bean and mango salsa• Creamy spinach• Tangy tomato salsa• Schezwan• Jalepeno popper dip• Fiery chilli bijlee dip
For the health conscious
•,Zesty bean dip
•Spicy red pepper walnut dip
•Herbed creamy yoghurt
•Pink fairy dip
•Hummus
•Minty yoghurt dip
Place:-• Place:-Matunga (East) near
Khalsa college.• Area:-1200 sq.ft• Target:-young crowd and
families• We will also cover the near by
areas that is Sion, Dadar, wadala
Promotion
• Word of mouth• Radio advertisement• Online Advertisement.• Restaurant competitions• Discount vouchers.
Operational Plan
• Kitchen will have ovens for baked chips,friers,blenders and gas-stoves.
• The whole sale suppliers will be from Matunga whole sale market which will provide raw materials every day.
Infrastructure
HR
Head Chef
Sous chef
waiter waiter
Sous chef
Waiter Waiter Waiter
SALARIES
Man-power Salary
Head Chef 41000/month
Sous Chef 18000/month
Waiter 8000/month
Financial Plan:-
Our business starts from January 2012.
Fixed cost.Variable cost.Total expenses and revenues.Profits.
Investment:-
• Our total investment is 13072180.
• 70% loan from bank at 14% interest rate.(92000000)
• 30% by partners
Loan calculation:-
YEAR Balance amount Principle amt. Paid Interest Total
1 92000001150000
1288000 2438000
2 80500001150000
1127000 2277000
3 69000001150000
966000 2116000
4 57500001150000
805000 1955000
5 46000001150000
644000 1794000
6 34500001150000
483000 1633000
7 23000001150000
322000 1472000
8 11500001150000
161000 1311000
Cost Table 2012
PARTICULARS COST(AMT IN Rs.)
Fixed Cost:-
Rent(200000*12) 2400000
Interior designing 1816230Electrical and plumbing
Kitchen and equipments
Air conditioners
Computer and internet connection
Music system
Menu
Cycle
Telephone charges
Total Fixed cost 4216230
Revenues:-
Months sales-2012(no.of plates)days no of plates per monthjan 50 31 1550feb 75 29 2175mar 100 31 3100
Apr(break-even in 2013) 125 30 3750may 150 31 4650jun 175 30 5250jul 200 31 6200aug 225 31 6975sep 250 30 7500oct 275 31 8525nov 300 30 9000dec 325 31 10075total 68750rate per plate 80revenues 5500000
Cost of one dip
dip Nachos1
thyme 1basil 1oregano 1cream cheese 5yoghurt 12salt 0.05pepper 0.1garlic 0.4olives 2.4feta 5
1.05
Total cost of dip 30 2050 35
Profit/loss ??• Total expenses=1,30,72,180Average cost per month
=1089348Average cost per day
=36311.61Dip platters to be sold per day
=454 platters• Total revenues=55,00,000• Loss=75,72,180
Sales forecast for 3 years and Break-even
Months
sales-2012(no.of plates) days
no of plates per month
sales-2013(no.of plates per day) days
plates per month
sales 2014
jan 50 31 1550 400 31 12400 700 31 21700feb 75 29 2175 425 29 12325 725 29 21025mar 100 31 3100 450 31 13950 750 31 23250Apr(break-even in 2013) 125 30 3750 475 30 14250 775 30 23250may 150 31 4650 500 31 15500 800 31 24800jun 175 30 5250 525 30 15750 825 30 24750jul 200 31 6200 550 31 17050 850 31 26350aug 225 31 6975 575 31 17825 875 31 27125sep 250 30 7500 600 30 18000 900 30 27000oct 275 31 8525 625 31 19375 925 31 28675nov 300 30 9000 650 30 19500 950 30 28500dec 325 31 10075 675 31 20925 975 31 30225
total 6875019685
030665
0rate per plate 80 80 80revenues
5500000
15748000
24532000
cost
13,072,180
13445820
10504688
profit / loss
(7,572,180)
2302180
14027312
Future Expansion
• Increase outlet area• Will open branches in
western and thane.