assignment number 1 (group work)
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8/8/2019 Assignment Number 1 (Group Work)
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By
William Dorrington
Josie Fraser Alex De Warrane
Niven Gopaul
By
William Dorrington
Josie Fraser Alex De Warrane
Niven Gopaul
Source:http://images.google.co.uk/imgres?imgurl=http://image05.webshots.com/5/8/75/45/2584875450094942475EiwwDV_ph.jpg&imgrefurl=http://travel.we h t .c m h t 2 2 Ei
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y Environmental analysis of the industry y Via PESTEL
y
Via 5 Forcesy From this will stem our key drivers for change
y Including scenarios (Contingency planning)
y The SWOT will appear after this
y A brief analysis of the strategic customer
y Recommendations for The Gateway
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Political Economic
ocial ec nolo ical
Environmental Le al
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P-Political: I ro ve e ts i lic tra s ort
P-Political: I ro ve e ts i lic tra s ort
Source: htt :// ews. c.co.uk/1/shared/ d /ht l/122.st
Canterburys MP: JulianBrazier (Conservative)
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E-Economic
Credit Crises
Increase Interest Rates
High Unemployment
Oil Prices
E-Economic
Credit Crises
Increase Interest Rates
High Unemployment
Oil Prices
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y S-Social
y Aging and Student Population
y Attitudes and Values
y S-Social
y Aging and Student Population
y Attitudes and Values
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y T-Technological
y Communication issues
y Economic Technology
y T-Technological
y Communication issues
y Economic Technology
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Source: http://www.ft.com/cms/s/0/c2725b3c-9e01-11dd-bdde-000077b07658.html?nclick_check=1
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Source: http://cfit.independent.gov.uk/pubs/2007/climatechange/02.htm
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y Key Drivers for Change
Security
Ecological factors/economic/political
Technology innovation
y Key Drivers for Change
Security
Ecological factors/economic/political
Technology innovation
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y Scenariosy Scenarios
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y Scenarios cntdy Scenarios cntd
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Porters 5 ForcesPorters 5 Forces
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Source: http://www.ft.com/cms/s/0/f402fed6-0c16-11dd-9840-0000779fd2ac.html?nclick_check=1
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Substitute
Own Transport
-More freedom
-More flexibility
-Lack of parking
-Congestion
Buses
-Regular
-Cheap
-Convenient
- Available Saver tickets
Trains
-Quick and direct
-Perceived as expensive
- Available Saver tickets
figure 17 Contribution of Factors Affecting Total
Generalised Cost Elasticity's for Bus Passengers, ACT
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y Causes of high buyer powery High level of competition.
y Low Switching Cost.
y
Maximum fares charge which increases competitivepricing
y Customers are very price sensitive (will use differentoptions if doesnt meet perceived value for money)
y
Causes of Low buyer powery Set price journeys
y Metered fares cannot be changed and therefore that is what you pay.
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Strengths
-Quick and Efficient.
- Affordable depending on situation.
-Frequent use of transport.
-Reliability.
Weaknesses
-Competition could drive business out of industry.
-Limitations on distance that taxi travels.
-Pollution.-Increased road congestion.
Opportunities-Establishing relationship with railindustry to increase business.
-Lower cost or free travel ontaxis,(Government Initiative.
-Use of taxi Warden to increase safety.
Threats-New Legislations.
-Unlicensed Taxis.
-Decline in use of Taxis.
SWOT
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UltimateCustomer
Perceived Values
CSFs
Reliability
Availability
Valuedservice
Comfort
Safety
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RecommendationsRecommendations
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y
Any Q
uestions?