group media lloyd - lloyd media group · 2019. 11. 7. · facebook newsfeed instagram marketing...

LLOYDMEDIAGROUP

Specializing In Integrated Communications Solutions

www.lloydmediagroup.net

Customized Programmatic Campaign Management

October 2019



October 2019

WE FOCUS ON LOCAL PROGRAMMATIC ADVERTISING CAMPAIGNS

What if You Could Leverage our Ability to CustomizeAudiences to Local Needs, Provide Superior Performance onHigh Volumes of Localized Campaigns, and Deliver Efficiently

to Drive Higher ROI in Your Digital Businesses

Cross-Channel Reach

MobileVideo DisplayNativeSocialOTT/CTV

Multiple Tactics

Geofencing Search RetargetingNative ProgrammaticSite RetargetingKeyword Contextual Targeting

Social, Digital and Traditional

Facebook NewsfeedInstagram MarketingLinkedIn MarketingLocal TelevisionLocal Radio

Where We Excel

Nomenclature, local preferences, and buying habits varyfrom city to city across the country. By optimizingaudiences to local needs and delivering customizedcreatives for different locations, Lloyd Media Groupdelivers improved performance compared to platformsthat use pre-packaged segments and target nationally.We have a highly granular analytics system that providesdeep insights that enable our clients to continuallyimprove their marketing efforts. We don't believe in "set it and forget it!" We will constantlymonitor your campaigns to assure their success.

Customizable Campaigns With a Localized Focus



October 2019

CROSS-PLATFORM CAPABILITIES

Target, Optimize, and Report

Across all Creative Types

MobileLloyd Media Group supports in-app and mobile web inventory, geo-fencing withConversion Zones to optimize and report on online and offline traffic, and EventTargeting to create custom audiences out of specific event attendees, as well asmobile-specific exchanges.

NativeExperience a response rate six times higher than traditional display ads with nativead units built in real-time to match the publisher’s content and design. Native adsimprove user experience and can be utilized with any Lloyd Media Group targetingtactic, across all media types.

VideoLloyd Media Group supports pre-roll, mid-roll, in-banner video, and can deliveracross in-app, mobile web, and desktop browser inventory types.

DisplayLloyd Media Group supports in-app and mobile web inventory, geo-fencing withConversion Zones to optimize and report on online and offline traffic, and EventTargeting to create custom audiences out of specific event attendees, as well asmobile-specific exchanges

OTT/CTV Streaming use continues to grow and siphon off "connected" viewers. We'recapturing that audience as well. Powered by three distinct methods of audience targeting paired with the ability totarget both the big screen and small screens, Lloyd Media Group’s OTT/CTV solutionis the most effective and impactful way to deliver video creative to a specificaudience.

*Atlanta Journal Constitution, Roku, Google Chromecast and Apple logos are used as examples and are not intended to imply any direct partnership with Lloyd Media Group


LASER FOCUSED DIGITAL TARGETED TACTICS

Reach Potential or Existing Customers With Digital TargetedAdvertising. Use a Blend of Targeting Tactics at Every Level of

User Engagement

INTENT

SITE RETARGETINGCRM TARGETING

KEYWORD SEARCHRETARGETING

CATEGORYCONTEXUAL

GEO-FENCETARGETING

INTEREST

NATIVE PROGRAMMATIC

IP RETARGETING

KEYWORD-LEVELCONTEXUAL

PROSPECTING DYNAMICCREATIVE FOR AUTO

Targeting based on your location orthe location of your competitors

Responsive mobile or display adunit built to match the publisher's

content

Target users by the location oftheir IP address

Targeting content with theterms relevant to your industry

Serve Ads to your targetmarket as they are entering the

research phaseTargeting users who have

previously visited your websiteas they surf the web

Targeting users from anexisting database

Targeting terms relevant to your industry

ADDRESSABLE GEO-FENCING

Target specific households andphysical addresses with digital

advertising using GPS data

Targeting sites with contentrelevant to your industry

TARGETINGYOUR

CUSTOMERS

AT EVERY POINT OFENGAGEMENT


AUDIENCE BUILDING

The Ability to Execute Highly Targeted Campaigns Relies onYour Ability to Build the Correct Audience

There are two options available for this process: buying a pre-packaged, fixed segment from a 3rd party or

utilizing our unstructured data network to create a fluid, dynamic audience that can be optimizedthroughout a campaign

You can build an audience based on any of the factors available in our system, including:

StateHourDay of WeekTime of DayCampaignCompanyAdvertiserCost TypeExchange CategoryExchange ProductIAB CategoryCampaign TypeAd SizeAd PositionAd DomainAd File TypeContent TypePacingFrequency CappingNumber of Times Viewed

RecencyDomain IDCityRegionCountryDMAPostal CodeKeywordData ProviderKeyword Data ProviderSegmentContextExchangeBrowserOperating SystemDevice TypeGeo-FenceGeo-Fence with Recency ViewabilityMobile AppMobile App ID

The Days of Random Targeting inAdvertising Have Passed


KEYWORD SEARCH RETARGETING

Connect with more searchers more often and more effectively with LMG's industryleading keyword-level search retargeting.

LMG's search retargeting enables advertisers to combine the effectiveness of search withthe brand impact and reach of display. Intent data, such as keyword search terms, are

the most effective targeting data available. Search retargeting gives advertisers the abilityto target potential customers with display ads based on the searches they perform

across the web.

Our platform captures over 13 billion search events per month from over 300 million users.

Keyword-Level Bidding, Reporting, and Optimization LMG offers full visibility and control for each targeted keyword. Just like in search marketing, theability to vary bids for individual keywords is a must in order to achieve optimum results. Variable Recency Recency is a major factor in optimizing towards CPA, CTR, and CPC goals, and LMG enables variabletargeting and bidding based on the recency of the search event. For example, ads can be served tousers who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search.

Total Transparency LMG enables advertisers to know exactly how much of each dollar spent goes to media, data, andplatform costs. In addition, advertisers are able to see the spend and performance of each keyword,domain, exchange, time of day, and more. In the spirit of this transparency, we do not engage inCPM arbitrage.

A user performs asearch. LMG collects

data associated with thesearch

LMG shows the user anad based on the

keywords searched

The user clicks on the adand converts


DATA TRANSPARENCY

What Marketers Need To KnowIn order to make informed decisions marketers need to have a full understanding of their campaigns.

With our data network and unstructured data, this needed data transparency is finally possible.

LLOYDMEDIAGROUP

Specializing In Integrated Communications Solutions


Miguel Lloyd, Lloyd Media Group

[email protected]

For More Information or to get started today contact us at:

group media lloyd - lloyd media group · 2019. 11. 7. · facebook newsfeed instagram marketing...

Documents