is facebook newsfeed the new "prime time"?
DESCRIPTION
Is Facebook Newsfeed the new "Prime Time"? Anna Karakatsani, the Country Manager of ThinkDigital in Greece, Cyprus & Albania, addressed this question during her presentation at the Social Media Conference '14 in Athens, Greece, on April 7.TRANSCRIPT
IS FACEBOOK NEWSFEED THE NEW PRIME TIME?
1.2b
from “How Are You”
…to “Where Are You”
Is facebookNewsfeed the New Prime Time?
Let me think about it…
Digital Advertising: 47,5% of total spending expected this year
Every day, more time is spent on Facebook than anywhere else online
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Facebook YouTube Yahoo! Google Pinterest Instagram Twitter Microsoft
Ave
rage
Dai
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inu
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Desktop Time Spent
Source: comScore Key Measure, US Desktop, April 2013
18%of all time spent on the desktop
Internet every day
Facebook is
14 x dailyAn average user is checking
Facebook mobile app
Raport IDC Always Connected, marzec 2013 r.
Did you know you can reach
~ 2,5 M peopleeveryday?
it’s complicated…
You live in interesting
times…
Mad Men's Ken Cosgrove and Harry Crane stumble upon a MacBook Pro about 40 years before its time.
If Prime Time
is like a date
Newsfeed is like knowing
where he hangs out
Time has not the same meaning any more
Call Us!
