group 4 brand valuation
TRANSCRIPT
![Page 1: Group 4 brand valuation](https://reader036.vdocuments.site/reader036/viewer/2022081421/55693480d8b42add468b5006/html5/thumbnails/1.jpg)
Prepared and Presented by Group 02
SPFINACC B10December 2, 2008
The Hidden Power of Your Brand
ESCALO • ESPIRITU • GOMEZ • LABRADOR • LEE
MARKETING MANAGEMENT
Brand Equity & Brand Valuation
AUGUST 6, 2010
GROUP 4
![Page 2: Group 4 brand valuation](https://reader036.vdocuments.site/reader036/viewer/2022081421/55693480d8b42add468b5006/html5/thumbnails/2.jpg)
Prepared and Presented by Group 02
SPFINACC B10December 2, 2008
What is a “brand?”
Brand Equity vs Brand Valuation
How can you make your brand work for you?
The Hidden Power of Your BrandBrand Equity & Brand Valuation
![Page 3: Group 4 brand valuation](https://reader036.vdocuments.site/reader036/viewer/2022081421/55693480d8b42add468b5006/html5/thumbnails/3.jpg)
Do you recognize any of these brands?
![Page 4: Group 4 brand valuation](https://reader036.vdocuments.site/reader036/viewer/2022081421/55693480d8b42add468b5006/html5/thumbnails/4.jpg)
What is a “BRAND?”
SYMBOLSSYMBOLS
EXPERIENCESEXPERIENCES
ASSOCIATIONS
ASSOCIATIONS
![Page 5: Group 4 brand valuation](https://reader036.vdocuments.site/reader036/viewer/2022081421/55693480d8b42add468b5006/html5/thumbnails/5.jpg)
Brand EQUITY vs Brand VALUE
Intangible Asset Tangible Asset
![Page 6: Group 4 brand valuation](https://reader036.vdocuments.site/reader036/viewer/2022081421/55693480d8b42add468b5006/html5/thumbnails/6.jpg)
How Can You Make Your Brand Work For You?
VALUEVALUE
PROFITABILITY
GROWTH
RISK
PROFITABILITY
GROWTH
RISK
FINANCIAL SIGNIFICANCE
FINANCIAL SIGNIFICANCE
CONSUMERS
SUPPLIERS
STAFF
INVESTORS
CONSUMERS
SUPPLIERS
STAFF
INVESTORS
![Page 7: Group 4 brand valuation](https://reader036.vdocuments.site/reader036/viewer/2022081421/55693480d8b42add468b5006/html5/thumbnails/7.jpg)
Prepared and Presented by Group 02
SPFINACC B10December 2, 2008
The Hidden Power of Your Brand
ESCALO • ESPIRITU • GOMEZ • LABRADOR • LEE
MARKETING MANAGEMENT
Brand Equity & Brand Valuation
AUGUST 6, 2010
GROUP 4