GROUP # 3曾冠瑋 H54006020陸凱拉 H54017013李星諭 H54001046

PROFESSOR KUANG-CHIU HUANG

12/13/2013

Outline

SWOT Analysis

Competitive Profile Matrix 

BCG Matrix

Q&A

SWOT Analysis – Strengths • Deploying a next generation wireless network • Strong incentives for employees • Only carrier to provide unlimited data plans • Strong Brand Recognition

SWOT Analysis – Weaknesses• Lack of retaining subscribers has caused an increase in

capital expenditure and market share loss • Poor LTE coverage • D/E ratio much higher than its rivals

SWOT Analysis – Opportunities• Increasing Demand for Mobile Broadband • Strategic Alliance with Apple, Google and Microsoft • Increasingly faster network speeds

SWOT Analysis – Threats• Global Economic Slowdown • Competitive pressures from the incumbent players • Increased legal and administrative expenses

SWOT MatrixStrengths-S

1.Deploying a next generation wireless network 2.Strong incentives for employees 3.Only carrier to provide unlimited data plans 4.Strong Brand Recognition

Weaknesses-W1.Lack of retaining subscribers has caused an increase in capital 2.expenditure and market share loss

3.Poor LTE coverage 4.D/E ratio much higher than its rivals

Opportunities-O1.Increasing Demand for Mobile Broadband 2.Strategic Alliance with Apple, Google and Microsoft

3.Increasingly faster network speeds

S1S3O1 Strategies

Deploy a next generation wireless network to meet the demand for

mobile broadband.

Threats-T1.Global Economic Slowdown

2.Competitive pressures from the incumbent players 3.Increased legal and administrative expenses

W3T2 Strategies

Improve 4G LTE coverage to compete with incumbent

players.

Competitive Profile Matrix  

Competitive Profile Matrix

Sprint is considered weak. Since the average weighted score for CPM matrix is 2.5, any company´s total weighted score that falls below 2.5 is considered weak.

As the result show Verizon is dominating on critical success factors because the total weighted score is high compare to AT&T and Sprint.

Some points to improve are: coverage, customer base and financial position.

Competitive Profile Matrix• Financial Position, in 2013 increase their revenues

• Try to improve coverage

http://www.youtube.com/watch?v=CdLQ7uC7lLI

• Supports Students with New Programs and Services will improve their customers base.

Services Revenues USA

RevenuesSprint (millions)

Market share

Market Growth Rate

Relative market share

Voice $92.4 billion 729 0.7% -13.5% 31.8%

Data ($94.8 billion

181 0.19% -12.6% 8.6%

Internet $39.1 billion 866 2.2% -4% 100%

BCG MatrixSprint

Dogs IV

Question Marks I

Cash Cows III

Stars II

High 1.0 Medium 0.5 Low 0.0

High +20

Medium 0

Low -20

Indu

stry

Sal

es G

row

th R

ate

Internet

Data

Voice

Relative Market Share Position