(group 2 mls 2c) consumer behavior (kibig-kibig snack bar)

7/25/2019 (Group 2 MLS 2C) CONSUMER BEHAVIOR (Kibig-Kibig Snack Bar)

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HE A L TH ECONOMIC TE A CHER: TERE SI T A SILM A B. B B Y: GRO UP 2, M

K IB IG K IB IG S NA C K

B A R


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KIBIG-KIBIG SNACK BAROWNED AND MANAGED BY BARBIE, BABE AND KEN PARTNERSH

PER CUSTOMER (CUSTOMERS NAME: HARJEET JALAFCHICKEN LAURIAT

Combination Ri!"#tb $%

C&i!'"n#bit"%

()i!" UTILITY MU

A 2 * * +*

B 2 2 2*

C *


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A B C*

+*

+

2*

2

/*

/

*

+*

2*

*

+* +*

2*

UTILITY MARGINAL UTILITY


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COMBINATION RICE#tb $.%

PANCITCANTON

(UICE UTILITY

A 2 * * 2*

B 2 2 /*

C *


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A B C*

+*

2*

/*

*

*

*

0*

1*

2*

/*

*

2* +*

2*



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SIOMAI (UICE UTILITY M

A 2 * * +*

B 2 2 2*

C *


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A B C*

+*

2*

/*

,*

.*

-*

0*

+*

2*

,*

+*

+*

2*



9/32


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A B C*

+*

2*

/*

*

*

*

0*

1*

*

* *

*

*

*

2*



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BUCHI (UICE UTILITY MU

A 2 * 1*

B 2 1*

C 1*


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A B C*

2*

,*

-*

1*

+**

+2*

+,*

+-*

+1*

1* 1* 1*

1*

* *



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COMBINATION PANCITCANTON

SIOMAI (UICE UTILITY MU

A 2 * * *

B 2 2 *

C 1*


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A B C*

2*

,*

-*

1*

+**

+2*

+,*

-* -*

1*

-*

*

*



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CHICKEN#bit"%

(UICE UTILIT

A 2 * * *

B 2 2 1*

C *


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A B C*

2*

*

*

1*

+**

+2*

+ *

*

1*

*

*

2*

-2*



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CHICHARON (UICE UTILIT M

A 2 * * *

B 2 2 1*

C 1*


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A B C*

2*

*

*

1*

+**

+2*

+ *

*

1* 1*

*

2*

*



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BUCHI (UICE UTILITY M

A 2 * 2*

B 2 1*

C 1*


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A B C*

2*

*

*

1*

+**

+2*

+ *

+ *

2*

1* 1*

2*

*

*


COMBINATIONS RICE #tb $ % CHICKEN (UICE UTILITY


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RICE #tb $.% CHICKEN#bit"%

(UICE UTILITY

A 1 +**

B +* 1 1 1*

C +2 +* +* 0*

3 + +2 +2 *

E + + + *


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A B C 3 E*

*

+**

+ *

2**

2 *

+**

1*0*

**

+**

-2* -+*-+*

-+*



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THE HAPPIEST PICTUR

-4&"n Ha56""t at" t&" !ombination A

!&i!'"n an8 6)i!" 9&i!& ain"8 t&" &)ti;it


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ANS4ERS:GUIDE QUESTIONS:

A.

CONSUMERS PREFERENCE

1. WHAT ARE THE FOOD MEAL THAT KIBIG-KIBIG SNACK BAR BE SERVING TO THEIRCUSTOMERS?RICE-CHICKEN-JUICE

RICE-PANCIT CANTON-JUICE

RICE-SIOMAI-JUICE

RICE-CHICHARON-JUICE

RICE-BUCHI-JUICE

PANCIT CANTON-SIOMAI-JUICE

PANCIT CANTON-CHICKEN-JUICE

PANCIT CANTON-CHICHARON-JUICE

PANCIT CANTON-BUCHI-JUICE


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2. GIVE AT LEAST FIVE REASONS WHY THE SNACK BAR PREFERRED TO SERVE THIS MEAL.

IT IS COMPLETE WITH THE MEALS MOST CONSUMERS PREFER.

THE SNACK BAR COULD GAIN MORE PROFIT IN COMBINATIONS THAN SELLING THE MEALINDIVIDUALLY.

THEY FIND THE FOOD MORE CONVENIENT FOR THE CUSTOMERS.


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3. WHICH OF THE COMPONENT OF THE LAURIAT ARE COMPLEMENTARY AND SUBSTITUTE ?

FOOD OR MENU COMPONENT COMPLEMENT (ENCIRCLE ) SUBSTITUTE (ENCIRCLE)

RICE CHICKEN PANCIT CANTON

PANCIT CANTON SIOMAI BUCHI

. !MARGINAL RATE OF SUBSITUTION" AS YOU KEEP ON INCREASING THE NUMBER OF SERVINWHICH DO YOU NOTICE #

(A) AS THE COMBINATIONS OR SERVINGS ARE INCREASED, THE TENDENCY TOWARDS ADDSERVINGS DECREASES


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BUDGET CONSTRAINTS :

PROVIDE COST ESTIMATES

1. HOW MUCH IS THE COST OF THE SERVINGS WHICH GIVES THE HIGHEST MARGINALUTILITY?

P49

DOES THE COST COMPLEMENT WITH THE STUDENTS BUDGET OR ALLOWANCE?

YES, IT FITS THE STUDENTS BUDGET

B CONSUMER$S CHOICE


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B.CONSUMER$S CHOICE

1. IN OFFERING THE CHICKEN LAURIAT# WHAT HAS BEEN CONSIDERED BY KIBIG-KIBIG SNACK B

COMPLETENESS AND AFFORDABILITY OF THE MEAL AND CUSTOMER S PREFERENCE

WHICH OF THE COMBINATIONS HAS THE HIGHEST MARGINAL UTILITY?

THE HIGHEST MARGINAL UTILITY WAS IN COMBINATION A OF RICE-CHICKEN-JUICE BECAUSEREACHED THE CUSTOMER S UTILITY OF !"".

WHICH OF THE COMBINATIONS HAS THE LOWEST MARGINAL UTILITY?

THE LOWEST MARGINAL UTILITY WAS IN

IF YOU HAVE ATTAINED OR REACHED TO A COMBINATIONS WHICH GAVE YOU THE HIGHESTMARGINAL UTILITY# WILL YOU STILL E%PERIENCE AN INCREASE IN MARGINAL UTILITY ON ANCOMBINATIONS?

NO


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D. THEORY OF CONSUMER BEHAVIOR

1. CONSTRUCT A SINGLE LINE OR STATEMENT THAT WOULD BEST DESCRIBE ANDMARKET THE FOOD SOLD BY KIBIG-KIBIG SNACK BAR. IT MUST BE ABLE TO CAPTUTHE TASTES AND PREFERENCES OF THE CUSTOMERS.

&LIFE IS TOO SHORT FOR AVERAGE FOOD! EAT LAURIAT AND GET MORE OF WHAT YOUREALLY WANT!

"7 5" 7 "5


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"7o5" 7t"5

GROUP 2


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GROUP 2 :

MEMBERS


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MEMBERS: (ALA=, HAR(EET 3ELA TORRE, E3 >IGMUN3

UMAHAG, YELL ESTANISLAO, LISA MAE

LLAGAS, CHERRY

AL?UINTO, E3 BRIAN TUPAS, MARK ANTHONY

(group 2 mls 2c) consumer behavior (kibig-kibig snack bar)

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