PresentationGROUP 2 DONGWOOK LEE(YONSEI)

HWANJIN HUH(YONSEI)RINA FURUTA(KEIO)

MIYU YAMAMURA(RIKKYO)ZHENG ZHAO(FUDAN)

ZHENGHONG LI(FUDAN)

We chose

•Cooperation in Education•Cultural Communication•Economic Cooperation•Future of NEA Cooperation

COOPERATION IN EDUCATION• Waseda also has this kind of cooperation like YKRF• Han-on (promoting Korean values and academic legacy to Asian

students) from Sungkyunkwan University• HPAIR (results of academic discussions are used for Harvard

University, so unique compared to YKRF)• Zhenghong: Universitas 21 (21 universities from around the world) –

summer school (Korea university for Korea, Fudan University for China)

• Rina: Short term program and long term program• Short term: connection with US and British universities• Long term: yearlong program such as double degree

• Dongwook: Undergraduate(not sure) and Master double degree program from Sciences Po Paris with Keio and Fudan

• Zheng: Assistant for low carbon(forum with competition focusing on environmental issues)

Benefits and obstacles

benefits• Cultural differences • Japan: Korean are impatient!!• Korea: Japanese are too neat!!

• Making a new generation of globalized students

• When we share ideas on science and technology, we should also know something about politics

obstacles• Different majors, maybe we’d

better divide the groups by major. (each topic for each major would be more productive)

• inclination to pro-Northeast Asia conclusions, not trying to find other good solutions including US or other Asian states

• Discussion topics do not cover topics for all majors in general

• Zhenghong: we need more chances to talk about numbers in order to make concrete examples and supporting arguments

CULTURAL COMMUNICATION• Cultural communication is beneficial for..• Because of K-Pop boom, many young people started to learn

Korean and visit Korea, that will lead to increased exchange in business

• Makes our life richer (not in terms of increased GDP), in maintaining internal health for Korean food, in helping diet for Japanese food

• Change in Rising of audition programs in China (the Voice of China in July 2012) – Chinese people started to like the audition program because of the judgment criteria to judge only by the voice

• Help make a new culture of convergence• Soba + kimchi• Kimchi-flavored cookies

Limitations of Korean wave

• High dependence on capital• Fuji TV’s pro-Korean acts• Hwanjin: Her foreign friend hates SNSD

(idealization of beauty, leading to obsession to cosmetics, eating disorder..)• Official goods in Japan VS low-quality

reproductions in Korea

Influence of IT in cultural communication• Spreading songs, music videos• Proportion of influence of capital has declined recently,

compared to a significant rise of influence of social media• Dongwook: Gangnam Style in Korea (by PSY) using YouTube,

by US-based fan reactions by the music video• Zheng: Efficiency and Interregional pervasion are virtues, but

misunderstanding is a demerit• Rina: KONY 2012 – famous actors and actresses shared the

video, but the organizers actually needed donations. Only 30% of the donation are only used for the real donation.

How about traditional culture?• The more global we are, the more we neglect traditional

culture• Dongwook: Traditional culture should be preserved not by

multinational companies(such as Universal Music, SM Entertainment..), but by local governments and citizens in residential communities

• Zhenghong: Encouraging learning foreign language and foreign history

• Religion was in the core of cultural communication between Northeast Asia, but what is in the core now?

Current issues/status of Northeast Asian Cooperation• Solve current trade imbalance by nurturing creative industry• Using the SNS widely, people in NEA can share the information

and their own culture – Eliminate the restriction toward using the SNS

• Culture corporation gives the reason to improve and corporate in economic and politic fields, and it has certain effect.

• In governmental level, some cultural material and products are traded and exposed to the audience of the 3 countries

• Chinese government`s restriction on getting in-and-out access to cultural products(music, arts etc) is certainly the obstacle for export of their own culture products

• Exchange student program gives opportunity of improving the nation`s industries in NEA regions.

Strength and weakness

China Korea Japan

Strength Movie Music Animation

Weakness Music Animation Movie

Cooperation incentives on the side of China• C-Pop, especially ballad music, can be popular by

communication in culture sector• Going out of Sina Weibo and Renren, but making it viral in

Twitter, YouTube and Facebook• Chinese government taking a role of promotion of C-Pop to the

world, because of its interests of great cyber firewall• Start to nurture small companies for production of creative

industry works

Cooperation incentives on the side of Japan• Japanese movies will have the possibility of being exposed to

the biggest market, China• Exchange student program and studying abroad from Korea

and China can share the technology together - potential obstacles: Chinese infrastructure cannot adapt the high technology of Japan : Make adaptation in China!• Regional integration in cultural communication can activate

Japan Expo or other kind`s of cooperation between NEA nations, which is already successful in Europe and acting as a offline base camp for online propagation

Cooperation incentives on the side of Korea• Korean animation industries can be improved by following the

Japanese path• Korean economy is centered on the multinational companies;

minor factory and companies often are neglected; minor companies can be boomed up with the cultural communication with NEA nations (similar to Japan)

• Mindset of young people should change to look at small and medium companies in order to create strength in those companies (like Japan)

Imagining future way of NEA cooperation with KEY WORD• Dongwook: citizen-wide lifelong education organization

managed by 3 countries, updating contents online using IT technology, switching mass media

• Small: flexible, bigger one is started from small one. Initial, huge projects are composed of small things – ping-pong diplomacy

• business activities in smaller activities, and individual exchange of students between countries will be fundamental

• Motivating students to apply for career in minor companies working for cultural sector-> balancing the industries among the 3 nations

小球転大球

SWOT Analysis

Long tail – current trend of ITFlexibilityAdaptation for the current

Lack of financial funds on itWeak legal system /standards - Mismatch from ordinary business / administration convention

Growth of human resourcesStage by Stage, making cul-tural sources in the local levelFlexibility – can spread to-ward World / language

Massive capital by big enter-prisesMinorities can be indepen-dent on them!!

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS