Grocery Store Promotion Tool

Training

Welcome!

The Group

Exchange Email addresses Availability

Our Goals

We are interested in: Creating a tool to assess the food promotion

environment Validity and Reliability

Assess whether purchasing behavior is related to the food promotion environment within the store

Hypotheses

Low income stores will have more unhealthy products in featured promotion locations in the store.

Stores from predominantly Latino neighborhoods will have more unhealthy products in key promotion locations than stores in predominantly Asian or white neighborhoods.

Customers who are exposed to key product categories more times during a shopping trip will be more likely to purchase one of these items.

Our Tasks: Data

Collect data on grocery stores 4 target neighborhoods: high income white, low

income white, low income Asian, low income Latino

Visit 15 stores in each area and fill out Grocery Store Promotion data sheet

Return to 8 stores each week (2 in each area) for up to 12 weeks to assess changes over time

Our Tasks: Receipts

We will collect receipts outside of the grocery stores we return to each week Compare receipts collected to store data

There will be a recruiter script used to ask for receipts, as well as a study summary sheet to hand out to participants upon request Ask for receipt Remove all personal info from receipt and return to

participant (payment info, etc). Note participant gender and presence of grey hair on

receipt as participant leaves

Coding Practice