greg galant, sawhorse media - pr for people who want results
TRANSCRIPT
PR for People Who Want Results
Greg Galant@gregory
Found audio, circa 2005
Photos by Scott Beale / Laughing Squid
How to get press
Personalize your pitch
Pitch in the morning
Keep your pitch short
How do you prefer to receive pitches?
92.8%
EmailTwitterFacebookLinkedInPhoneOther
Journalists who responded that they appreciate it when communications professionals follow them on social media
93%Pitch by email(informed by social)
Follow up
How to get pressPersonalize itPitch at the right timeKeep it shortSend email, informed by socialProvide images and other assetsFollow up
PR for People Who Want Results
Greg Galant@gregory