green foodservice alliance meeting september 2009
TRANSCRIPT
Welcome to the Green Foodservice Alliance
Meeting
Meeting Sponsored By:Meeting Hosted By:
Coffee Provided By:
Welcome & Introductions
• Holly Elmore, Founder & Executive Director, Green Foodservice Alliance
Welcome to the Atlanta Community Food Bank
• Rob Johnson, Chief Operating Officer, Atlanta Community Food Bank
GFA Non-Profit Status Update
• Charles Hoff, GRA & GFA General Counsel, Hoff Hospitality
GFA Non-Profit Status Update
• Charles Hoff, GRA & GFA General Counsel, Hoff Hospitality
Zero Waste Zone Update
• Holly Elmore, Founder & Executive Director, Green Foodservice Alliance
ZERO WASTE ZONE
ATLANTA AREA ZONES
Launched Zones:• Downtown Atlanta• Buckhead• Off-Premises Catering
Future Zones:• Midtown• Perimeter• Academia
Energy & Technology Committee Update
• Eric Taub, CFA, Founder/Managing Partner, Verus Carbon Neutral
October 29th 2009
Atlanta Community Food Bank
STIMULATE YOUR ENERGY CONSERVATIONS:
How to access:Stimulus Funds GrantsTax IncentivesCarbon Credits
Energy & Technology Committee Update
GFA Certification Update
• Marina Bryant, President, World Events, Inc.
• Evaluation Director for GFA
GFA GREEN CERTIFICATION
CASE STUDIES• Restaurant: Ecco• Catering: Parsley’s Catering• College Campus: Sodexo Emory Dining
Local Producer Update
• Michael Walls, Georgia Organics
• Teri Stivers, Seafood Specialist, Office of Seafood Education & Marketing, UGA Marine Extension Service
Wild Georgia Seafood
Tori Stivers, Seafood Specialist
University of Georgia Marine Extension Service,
Georgia Sea Grant
Categories of Commercial Seafood
• GA Commercial Fisheries (< 3 miles from shore)– Shrimp, blue crab, hard clam, oyster, jellyfish, shad
• Federal Commercial Fisheries (3 - 200 miles)– Rock shrimp, shrimp, amberjack, cobia, grouper, red
porgy, red snapper, sea bass, triggerfish, vermilion snapper
• Farmed (not wild) Freshwater Fish– Trout, catfish, Siberian sturgeon meat (spring) & caviar
GA Commercial Fisheries
SpecieSpecie Volume (lbs)Volume (lbs) * Value ($)* Value ($) AvailabilityAvailability
Shrimp (tails) 1,931,292 7,265,344 May – Jan.
Blue crab 4,179,892 3,665,711 April – Nov.
Hard clam 67,113 523,440 All year
Oyster 13,168 55,321 Oct. – May
Shad 33,976 36,827 Jan. - April
2008 Landings
* Values are ex-vessel
GA Shrimp Specifics
Specie Volume (lbs) Availability
White
(Litopenaeus setiferus)
1,680,919
May – Jan.
Brown (Farfantepenaeus aztecus)
235,096 May – Oct.
Pink, Rock, Red 15,277
2008 Landings
Seasonality of Wild GA Seafood
• Spring– Clam, crab, oyster, shad (March, April),
shrimp (May, June)
• Summer– Clam, shrimp, crab
• Fall– Clam, shrimp, crab, oyster
• Winter– Clam, shrimp, oyster, shad
Hurdles to Getting GA Seafood into Atlanta
• Lack of direct inland routes from coast
• Need to quickly sell large volumes of highly perishable product
• Harvesters lack resources to vertically integrate their business
• Regional and global price competition
• Lack of funds to promote commodity
• Insufficient supply to meet demand
Georgia Sea Grant Strategic Planning
• Safe & Sustainable Seafood Supply
• Healthy Coastal Ecosystems
• Sustainable Coastal Development
• Coastal Hazard Resiliency
1. Identify audience or stakeholders
2. Determine their primary wants & needs
3. Assess our strengths & weaknesses in addressing needs
4. Plan primary outcomes/deliverables for 5 yrs
Regulatory Agencies
• GA Dept. of Natural Resources, Coastal Resources Division – collects data on, manages and regulates state fisheries; enforces regulations
• NOAA, National Marine Fisheries Service – manages federal fisheries; protects endangered species (TEDs, BRDs); enforces regulations
• U.S. Coast Guard – enforces regulations
• GA Dept. of Agriculture – inspects seafood processors, wholesalers, retailers; enforces regs.
Wild GA Seafood Availability
January Clam, shrimp, oyster, shad
Feb. - March Clam, oyster, shad
April Clam, crab, oyster, shad
May Clam, crab, oyster
June – Sept. Clam, shrimp, crab
Oct. – Dec. Clam, shrimp, crab, oyster
Months when most abundant
Marketing & PR Update
• Kelly Hornbuckle, Marketing & Communications, Georgia Restaurant Association
Marketing & PR Update
• ZWZ & GFA in the Media:• 60 Million Media Impressions to Date• Holly Interviewed by The New York Times• Earth911 Named Atlanta one of 5 “Cities of Change”• Voice of America Taping• The Sunday Paper, The AJC
Marketing & PR Update
• We Have a NEW GFA Logo…
Spring/Summer Design
Autumn Design New Navigation
www.GreenFoodserviceAlliance.org
Marketing & PR Update
• 3rd Annual GRACE Awards:• Sunday, November 15, 2009• Grand Hyatt Atlanta in Buckhead• Master of Ceremonies: Jeff Dauler, Q100 & Flying
Biscuit• Lifetime Achievement Award Winner: Karen Bremer• Buy Tickets: www.GRACEawards.com
• Innovator Award Finalist:
Holly Elmore!!!
GFA Overview & Future Plans
• Ron Wolf, Chief Executive Officer, Georgia Restaurant Association
Announcements
• Holly Elmore, Founder & Executive Director, Green Foodservice Alliance
ENVIRO EXPO
• November 14-15 at the Georgia World Congress Center
• FREE Admission
• www.enviroexpousa.com
Georgia Grown Georgia Grown Food ShowFood Show
Bringing Together Local Producers with Georgia’s Chefs, Restaurants, Foodservice Providers & Retailers
Georgia Grown: Chef’s Choice for Quality and Freshness
Support Your Local Support Your Local Producers!!Producers!!
When:When: October 12, 200912:00 pm – 4:30 pmReception to Follow
Where:Where: Georgia Freight Depot65 MLK Jr. Dr, Atlanta, GA 30334
Cost:Cost: FREE + GIVEAWAYS!
Products Displayed:Products Displayed:
Fruits & VegetablesMeat, poultry, seafoodDairy productsAlcoholic/non-alcoholic beveragesOrganic & all natural productsEdible nutsCondiments & Sauces
Metromix Meals
• Who: A New Show on NBC About Dining Out in Atlanta
• What: 3 People Talk About a Favorite Atlanta Restaurant
• When: Wednesday between 11am – 12pm on WXIA • Why: To Rejuvenate Dining Out in Atlanta
Metromix Meals
• How: Get your customers to nominate your restaurant to be on the show via the website
www.atlantaandcompany.com/metromix/meals
• Brought to you by:
Slow Food Membership Drive
• www.SlowFoodAtlanta.org
Great American Dine Out
www.GreatAmericanDineOut.com
Proceeds Benefit Share Our Strength
Welcome to the Green Foodservice Alliance
Meeting
Meeting Sponsored By:Meeting Hosted By: Coffee Provided By: