greater transparency for maximum clarity. with tÜv ... · for test marks used in consumer...

Greater transparency for maximum clarity.With TÜV Rheinland’s test mark.

Always a good sign.

11/01/2015 Greater transparency for maximum clarity. With TÜV Rheinland’s test mark.2

The TÜV Rheinland test mark.

It stands for safety and quality. For manufacturers, retailers and consumers.

It has great advertising value. And provides your partners and customers with

valuable guidance.

It brings clarity. And that builds trust in brands and markets.

Consumers say:

Greater transparency for maximum clarity. With TÜV Rheinland’s test mark.3

“When buying everyday

products, I like to play

it safe. But that’s easier

said than done.”

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Because only clarity and transparency

create the conditions necessary for good

consumer guidance

and ensure that your customers and partners

always have a perfectly clear understanding.


That’s why TÜV Rheinland is providing even greater transparency.

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Strict case law precedents for test mark use.

Incomplete information on test marks isconsidered to be misleading advertising andrecently led to a ruling by the Higher RegionalCourt of Düsseldorf, Germany.

Unfortunately this has now created an urgent need totake mandatory action regarding the legally acceptabledesign of test marks.

In the future, test marks used in consumer advertising must,without exception, include a reference.

That reference must always provide a short summary of the testsconducted, along with test criteria that the consumer can clearly understand.

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A final ruling on this matter by the German Federal Court of Justice is expected in 2016.


Poised for success with TÜV Rheinland.

Growing consumer demands and

progress in consumer protection come

as no surprise to long-time observers.

That’s why we not only developed an

innovative test mark, but we also have

been providing a reference source for

the publication of test content for many

years now:

Our continuously accessible

certificate database Certipedia –

along with an individual ID number

on your test mark.

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Because Certipedia is already making test content visible.

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Certipedia – Systematic transparency and security.

Consumers seek neutral sources of information for proof of

product and service quality. We’ve known that for a long time,

and that’s why we present relevant information transparently

and make it easily accessible via Certipedia.

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Certipedia – Systematic transparency and security.

As a TÜV Rheinland customer, you benefit

from your entry in Certipedia – because more

and more consumers and users are scanning

test marks on websites, product packaging and

other communication media.

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A trustworthy system presents your performance.

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In keeping with the changes required by law, the

structure and functionality of Certipedia will be further

developed and continuously improved in the future.

Above all, the clarity and intelligibility of the test results

will be considerably improved for the consumer.

And that will ultimately make your company and your

products more competitive.

Now Certipedia will be even more powerful and transparent.

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With individual IDs, we ensure clarity.

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That’s why TÜV Rheinland uses only individual IDs.

Generic test mark IDs provide only general descriptions

of test performance. That’s why TÜV Rheinland will stop

issuing generic IDs to its customers for products as of

January 1st, 2016.

In the future, we will provide only individual IDs to you for

test marks which are valid in Germany/Europe.

Under those IDs, your partners and customers will find

specific information about the test content and certificates.

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Partners and customers want optimal transparency everywhere.

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Improved test content creates greater transparency.

In the future, all testing services providers must present test content in

terms that consumers can understand and they must summarize it clearly.

That’s why, effective immediately, we are reviewing all test content described

in Certipedia. If you wish, we can make your ID more attractive with

additional content (e.g. in the form of an upgrade from a Basic ID to a Plus ID

with photos, contact data, etc.). Such upgrades are available for a fee.

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Certipedia provides clear answers to consumers’ questions.

Which test is involved?

What test criteria are used?

How strict are those criteria? (Do they merelysatisfy statutory regulations or go beyond them?)

What did TÜV Rheinland test exactly, and whatwere the results of that testing?

Is the test mandatory or voluntary?

When does the certificate expire?

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Implementing the individual test mark ID – step by step.

You can continue to use your test marks, including the ones with

generic IDs, as long as the relevant certificate remains valid.

For test marks used in consumer advertising, we strongly

recommend conversion, in order to comply with the

court’s ruling.

You can, of course, have your existing certificates

converted voluntarily at any time for a fee.

Beginning January 1st, 2016, any new certificates you

receive will include test marks with individual IDs only.

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We are taking a systematic, step-by-step approach in our conversion of

test marks and in further developments.


Your partners from TÜV Rheinland...

will keep you fully informed about all testing options

and the associated test marks on a timely basis.

Which keywords, which certifications, which test mark

are useful and effective? Would you like to upgrade

from the automatic Certipedia Basic entry to the Plus

or Premium entry?

Ultimately our sales team will make sure that you

always get the certification that you want and need.

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Our dedication will pay off for you.

Because these adjustments and developments have

a clear objective: They offer important benefits for your

products and your company and give you a decisive

edge over your competitors at home and abroad.

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First benefit: Clarity for the consumer.

With individual test mark IDs and the quick and

simple creation of your test mark’s Basic entry

in Certipedia,

you make test results clearer for the consumer.

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Second benefit: Direct access to your own test mark.

A carefully planned, optimally organized automation of

the process of awarding test marks offers you:

comprehensive, direct and easy access to your own

test mark via online download with quick overview of

all color options and functions.

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Third benefit: Poised for success.

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This is how TÜV Rheinland gives you a clear advantage.

Through improved presentation and improved access

to promotionally effective test content that is relevant to

consumers. TÜV Rheinland automatically provides a

complete Certipedia Basic entry.

Through the ability to upgrade easily from the automatic

Certipedia Basic entry to the Plus or Premium entry.

Through continuous improvement of the Certipedia

certificate database.


Greater security and transparency for perfect clarity.

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Because your partners and customers love a clear sign.

Greater transparency for maximum clarity. With TÜV Rheinland’s test mark.24 11/01/2015

The TÜV Rheinland test mark.

Greater transparency for maximum clarity. With TÜV Rheinland’s test mark.25 11/01/2015

greater transparency for maximum clarity. with tÜv ... · for test marks used in consumer...

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