The Gravy Local Context Platform: RETAIL

PROPRIETARY TECHNOLOGY THAT DRIVES LOCAL RETAIL SALESGravy is the leader in understanding the offline

behaviors of your customers. We capture the local

experiences, events, and what consumers actually

do as part of their daily lives. By going beyond just

the places your consumers visit, and actually

knowing why they go, we are able to predict

future purchase intent.

THE POWER OF

WHYFOR THE FIRST TIME KNOW

TRUE INTENT FROM LOCAL

BEHAVIORS

Retail is LOCAL

WE BRING THE POWER OF LOCAL CONTEXT TO DRIVE SALES

RETAIL SALES OFFLINE

Local and offline is still 94% of total retail sales. The Gravy Retail Solution is built on four proprietary pillars of value that drive local retail sales.

1. Local Insights – Understand the local engagement with retail locations and competitors.

2. Consumer Context – Know your customers interests, activities, and purchase intent.

3. Purchase Triggers – Conversion capabilities that automatically act on our unique insights.

4. Enhanced Experiences – Personalized content that drives increased loyalty.

94%

KEY INFORMATION ABOUT LOCAL OFFLINE CONSUMER BEHAVIORSAutomatically understand your consumer visits to your

locations and your competitor’s retail locations – no

consumer action or hardware required. In addition we

provide the capability to understand your customer’s

visits to key locations and any associated metadata.

• When customers visit

• How long they stay

• Local places nearby your locations

• Competitor benchmarking and analysis

Local Insights

KNOWWHEN AND WHY

CUSTOMERS ENTER YOUR STORES, YOUR COMPETITORS AND

KEY LOCATIONS NEARBY

PREDICT PURCHASE INTENT AND KNOW LOCAL INTERESTS

For each of your customers Gravy builds and maintains

an Experiential Local Profile that provides a unique view

into their local activities, interests, experiences and future

purchase intent.

• Experiential Local Profiles

• Unique customer segmentation

• Activity and interest analysis

• Future purchase intent predictors

Consumer Context

PREDICTPROPRIETARY PROFILES

AND CUSTOMER SEGMENTATION ON WHAT YOUR CONSUMERS LOVE

AND ARE MOST LIKELY TO PURCHASE

ENGAGEMENT CAPABILITIES THAT DRIVE PURCHASES Programmatic notifications based on business rules,

customer segmentation, time/geo location, customer

intent, and other metadata. We deliver personalized

messages to the right customer exactly when it’s most

likely to result in a sale.

• Messaging services

• Contextualization engine

• Personalization capabilities

Purchase Triggers

ACTTURNKEY MESSAGING AND

ACTIVATION TOOLS TO DRIVE CONSUMERS INTO

YOUR STORES AND INCREASE SALES

PERSONALIZED CONTENT THAT CREATES REPEAT ENGAGEMENT We aggregate all the local events, experiences, and

social media your customers most love. Intersecting this

with our Experiential Local Profiles allows you to deliver

unique content your customers value most. Our simple

tools allow this content to be leveraged in any experience

or touch point to keep customers engaged and

coming back.

• Local Events and Experiences

• Social Experience 360

Enhanced Experiences

LOYALTYALL OF THE LOCAL

EXPERIENCES, SOCIAL

AND CONTENT YOUR

CUSTOMERS MOST LOVE

Powerful Turnkey Technology

IMPLEMENT AT ALL RETAIL STORES QUICKLY

SIMPLE SDK IN MOBILE APPLICATION PROVIDES IMMEDIATE SCALE

NO HARDWARE, TRAINING, OR CONSUMER ACTIONS REQUIRED.

THE LARGEST LOCAL DATA, AND PERSONALIZATION ENGINE

Jeff White jwhite@findgravy.com

703.728.2928 www.experiencegravy.com