gravitational creations brief

8/11/2019 Gravitational Creations Brief

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gravitationalCREATIONSBRAND IDENTITY

Presen ted to MIKE NIPPER / GC TEAM b y AR NE L QU ER ID O


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capture i t a l l .

Gravitational Creations

Ar ne l Qu er id o | WI NT ER 20 14


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TABLE OF CONTENTS

IDENTITY

LOGO

TREATMENT

COLOR

TYPOGRAPHY

BUSINESS CARDS

CLIENT PROJECT CDS

WE B

EXTERIOR SIGNAGE

Extra (pdf only)

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Gravitational Creations | 00


C

REATION

S

gravit

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IDENTITY

GRAVITATIONAL C REATIONS exist s to

he lp por tray the passions of people

around by shedding l ight on amazing

ar t i s ts & organizat ions. Were a

modern mul t imedia creat ive c onsul t ingagency made of dreamers and hard

wo rk er s.

Our mot to:

capture i t a l l .



INSPIRE

INNOVATE

DREAM

GROW


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LOGO

Inspirat ion for the logo comes from

the combinat ion of l i teral and abstract

ideas that form the brands ident i ty:

PLANETS ALIGNED :Poet ic harmony in nature, which we

str ive to emulate

EYE / LENS :

Al wa ys op en an d al wa ys fo cus ed



C

REATION

S

gravit

ational


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TREATMENT

PRIMARY :

Used in Large formats 2.5 and above

SECONDARY :

Used in Medium formats 1 to 2.5

MINI :

Used in Smal l formats be low 1



gravitationalCREATIONS


CREATIONS

gra

vitationa

l

1

2.5

.5

PRIMARY

SECONDARY

MINI


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COLOR

The starry night sky a dreamer rests

the ir eyes to. - unknown

(Ultra) Violet:

radiat ion wi th a wavelength shor t-

er than visib le l ight , but lo nger than

x- ra ys . It s nam e co mi ng fr om hu ma ns

ident i fying i t as the color viole t .



PANTONE : P 73 - 7 C

CMYK : 11 . 86 . 0 . 0

RGB : 235 . 55 . 176

HEX : # EB37B0

PANTONE : 2985 UP

CMYK : 64 . 0 . 5 . 0

RGB : 15 . 204 . 240

HEX : # 0FCCF0

PANTONE : P 179 - 15 C

CMYK : 70 . 65 . 65 . 65

RGB : 43 . 43 . 43

HEX : # 2B2B2B

PANTONE : 2602 CP

CMYK : 69 . 96 . 0 . 0

RGB : 114 . 32 . 161

HEX : # 7220A1


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TYPOGRAPHY

The Avant Garde Gothic i s a typee

chosen for i ts beaut i fu l l ly scu lpted

geometr ic s tructure.



Gg CcITC Avant Garde Gothic : extra lightABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Gg CcITC Avant Garde Gothic : demi bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789


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BUSINESS CARD

The card is meant to appear interac-

t ive, as i f to say press play.

Interact ive Feature:

Scanning the f ront of th e card wi th

the vi r tual reader app al lows h older

to view a secre t easter egg video. A

special thank you from GC.



CREATIONS

gra

vit

a

ti

on

al

Michae l J . Nipper | Dig i ta l Photography , L ight ing , Tech

capture i t al l .

gravi ta t ionalc reat ions.com | 910 SW 18th Ave , Por t land OR 97205


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CLIENT PROJECT CDS

Deliverables to c l ients should stand out

f rom normal mai l , displaying the logo

on the case is a great way for them to

not ice, wi th i t s vibrant color .



gravitation a lc r ea ti o ns.c o

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PROJECT ( 4 / 1 3 / 1 4 )

D I SC 1 o f 4

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PROJECT ( 4 / 1 3 / 1 4 )

gravitation a l c r eat i o ns. co

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PROJECT ( 4 / 1 3 / 1 4 )

D I SC 3 o f 4

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Thank y o u fo r c hoo s ing



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WEB

Single scroll webpage laout for

smooth and easy navigation through

the s i te. Everything at the f l ick of the

wr is t.

Modular design makes adding or edi t -

ing content a breeze.


CLIENTS

captu re i t a l l .

gravitationalCREATIONS CL IENTS WORK THE TEAM CONTACT

CONTACT US

THE TEAM

WORK

gravitationalCREATIONS CLIENTS WORK T HE T E A M CO NT ACT

PHOTOBG TEXT MULTIMEDIA



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EXTERIOR SIGNAGE

The physical locat ion of Gravi tat ional

Creationss studio will have signage

outs ide to help cl ients f ind the r ight

place.




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Extra

Interact ive Gi f format of the GC Logo

BLUE SKY :

GC Art pr ints


Gravitational Creations | E


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gravitational creations brief

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