gratulera - ikea · 2019-09-26 · round design - a representation of a more optimistic future....

GRATULERALIMITED EDITIon vInTagE CoLLECTIon

LaUnCHIng aUg, oCT, DEC

GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 1© Inter IKEA Systems B.V. 2018

THANK YOU FOR 75 YEARS OF LIFE AT HOME

75 years have passed since Ingvar founded IKEa by his uncle’s kitchen table. 2018 marks a year for celebration – celebrating the vision of making every day a bit better for people, of furnishing homes and sharing knowledge all around the world. But this birthday is not just about us at IKEa. This year we’re going beyond the balloons, bargains and cake, choosing to make the celebration about someone else. Let’s make it about you. Because without you we wouldn’t be the same dream team. Without you; the single dad, the college student, the family of seven, the newly-wed couple and the young adult, IKEa would, literally, be just another part. But what’s a birthday without surprises? To kick it off, a few of the golden oldies are back. Meet gRaTULERa, the vintage collection celebrating 75 years of IKEa design. It’s time to get nostalgic with hand-selected favourites from the 50-60’s, 70-80’s and the 90-00’s, launching at three different dates. “Each launch is very different, signifying its time period; from dark woods with a classic expression, to a very playful style with strong colours, and then to a more minimal look with natural light woods and graphic colours,” says Karin gustavsson, Creative Leader, IKEa of Sweden. We must admit, we’ve missed them quite a bit, and hope you have too.


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50-60’s EdITION LAUNcHINg AUgUST

VÄLFYLLd decorative bowl THB79 504.280.52 LÖVBAcKEN side table THB2,990 504.266.80

LÖVBAcKEN side table THB2,990 504.266.80

gAgNET armchair THB2,990 902.926.26

GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 3© Inter IKEa Systems B.v. 2018

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RÅANE armchair THB2,490 504.266.61


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90-00’s EdITION LAUNcHINg dEcEMBER

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IKEA PS 1999 armchair THB5,490 104.311.55 IKEA PS 1995 storage bench THB3,790 404.309.89


cLASSIc cOMEBAcKS

Step into the 50-60’s; a time in IKEa that brought about some of its very first icon products. The designs capture a sombre expression where darker woods meet classic lines.

“An icon is an icon because it’s unexpected, or considered an innovation of its time. Like the LÖVBACKEN table (previously known as LÖVET), such a cool statement piece, with only three legs, the tips covered in metal. It’s our first knock down product,” says Karin Gustavsson.

Ironically, the flat-pack idea came about by chance. IKEa co-worker, gillis Lundgren spontaneously decided to remove the legs of the table to make it fit into his tiny car and avoid damage during transit. Today, almost all IKEa products are flat-packaged. In other words: easier transportation and less trucks on the road.

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Exchange for AP. EKENÄSET armchair THB8,990 Djuparp dark grey 104.274.84 gAgNET armchair THB2,990 902.926.26 STRANdMON wing chair THB8,990 Djuparp dark green-blue 404.280.24 STRANdMON footstool with storage THB3,990 Djuparp dark green-blue 904.280.26 LÖVBAcKEN side table THB2,990 802.701.25 SKOVEN rug, high pile THB2,290 602.930.43


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KNÄSJÖ floor lamp was launched in 1958 as TRINETT and had the period-typical description of being ”super modern”. Six decades later, it might not be super modern, but it still has uniquely designed lamp shades. any changes? The lamp shades that used to be in different colours are now all white. and of course there’s the use of LED light bulbs, which are more climate-smart.

Exchange for AP. EKENÄSET armchair THB8,990 Djuparp dark grey 104.274.84


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IKEa launched the handmade gangET armchair in 1958 when its first store opened in Älmhult, Sweden. During the grand opening, all journalists had the chance to sit in the armchair’s round design - a representation of a more optimistic future.

gAgNET armchair THB2,990 902.926.26 LÖVBAcKEN side table THB2,990 504.266.80 SKOVEN rug, high pile THB2,290 602.930.43


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Exchange for NA/AP. STRANdMON wing chair THB8,990 Djuparp dark green-blue 404.280.24 STRANdMON footstool with storage THB3,990 Djuparp dark green-blue 904.280.26 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 9© Inter IKEA Systems B.V. 2018

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Did you know that the STRanDMon armchair was one of Ingvar’s favourites? and of course it’s being brought back in a new colour.

Exchange for NA/AP. STRANdMON wing chair THB8,990 Djuparp dark green-blue 404.280.24 STRANdMON footstool with storage THB3,990 Djuparp dark green-blue 904.280.26


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Exchange for AP/NA. SMAKMÄSSIg glass THB249/6 pack. 004.280.35

SMAKKÄNSLA glass THB249/6 pack. 004.280.35 TILLPLATTAd tray THB299 004.278.37 VÄLFYLLd decorative bowl THB79 504.280.52


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“Some of the products are icons of vintage furniture - they’re everywhere today! I still buy IKEA vintage in auctions and second-hand shops. I see people having this desire for history and heritage.”

- Karin gustavsson, IKEa Creative LeaderBJURÅN chair THB2,150 Dark brown 304.266.43 TILLPLATTAd tray THB299 004.278.37


1:1, 4:5 Format. IKEA 75 - collection movie - 50_60 1_1 - 02.mp4IKEA 75 - collection movie - 50_60 4_5 - 02.mp4 Exchange for AP

1:1 Format.IKEA 75 - B_W to Color - Social Media - 02.mp4Exchange for AP

MOTION MEdIA / 50-60’s launch

1:1 Format. IKEA 75 Cinemagraph - 50_60.gifExchange for AP/NA

3:4 Format.IKEA 75 - B_W to Color - Social Media - 06.mp4


FUN FAVOURITES

We’re reminiscing back to the 70’s and 80’s with a smile on our faces. It’s bold, colourful and fun. no one in IKEa can talk about this era without mentioning the beloved KLIPPan sofa.

“I just love the covers that are like puffy jackets - they’re cool and colourful. It’s a tribute to the Memphis group, an 80’s design movement that was very popular during that time. The KLIPPAN sofa was one of the first affordable sofas we had to offer, which is why it’s an icon of its time,” says Karin.

Launched upon declaring the living room for children, KLIPPan was created with the idea of a sofa that could withstand the human need to play. For gRaTULERa, new covers will come in a bright yellow, fiery red and a cool cobalt blue.

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KLIPPAN 2-seat sofa THB6,590 Ransta red 892.868.10 RÅANE armchair THB2,490 504.266.61 MOSAIKBLAd cushion cover L50xW50cm Inner cushion sold seperately THB229/each Red/black 004.274.65 Blue/black 304.274.64 Yellow/black 604.274.67 MOSAIKBLAd cushion cover L65xW40cm Inner cushion sold seperately THB299 Black/white 404.274.68 FÄRgSTARK rug, low pile THB9,990 Ø200cm. 204.260.16 Version without lamps: PH153753


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When launched in 1983, RÅanE armchair was called JÄRPEn. Designer niels gammelgaard wanted to challenge the idea of an armchair and see if it was possible to make it comfortable without any filling or fabric. The solution? Mesh material designed resource-efficiently.

MOSAIKBLAd cushion cover THB229/each Inner cushions are sold seprately Yellow/black 604.274.67 Blue/black 304.274.64

FÄRgSTARK rug, low pile THB12,990 W200×L200cm. 804.260.18 RÅANE armchair THB2,490 504.266.61 MOSAIKBLAd cushion cover THB229/each Inner cushions are sold seperately. Yellow/black 604.274.67 Blue/black 304.274.64


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“During the 80’s Åsa Gray made some beautiful colourful designs for IKEA. She was one of our icon designers and so very Scandinavian. I particularly like the rugs and cushions - they’re significant for that time period.”

- Karin gustavsson, IKEa Creative Leader

FÄRgSTARK rug, low pile THB9,990 Ø200cm. 204.260.16 MOSAIKBLAd cushion cover THB229 Inner cushion sold seperately. Red/black 004.274.65


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MORgONdOFT mug THB79/each 204.280.82 FÄRgSTARK rug, low pile THB12,990 W200×L200cm. 804.260.18

TYNgdKRAFT candlestick, set of 3 THB399 704.288.95 MORgONdOFT mug THB79 204.280.82


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“I think my strongest memory from the 80’s are my two KLIPPAN sofas. By adding colourful, bold textiles I made them my own - it completely changed my living room. They became my art pieces, and I just loved them.”

- Karin gustavsson, IKEa Creative Leader

KLIPPAN 2-seat sofa THB6,590 Ransta blue 092.868.09 MOSAIKBLAd cushion cover THB299 Inner cushion sold sepertely. Black/white 404.274.68


MOTION MEdIA / 70-80’s launch

3:4 Format.IKEA 75 - B_W to Color - social Media - 04.mp4

3:4 Format.IKEA 75 - B_W to Color - social Media - 05.mp4

3:4 Format. IKEA 75 Cinemagraph - 70_80.gif


MINIMAL MUST-HAVES

Looking back upon the 90’s, it doesn’t feel all too long ago, right? It’s simple and minimal, mixing untreated, blonde Scandinavian woods with graphic patterns.

“During the 90’s, we went for a more natural expression. I think the sculptural furniture of Thomas Sandell is iconic. The small bench with wheels on one end, and legs on the other, was a design piece desired by so many people at that time,” says Karin Gustavsson.

Its sleek design comes with a good dose of functionality thanks to its hidden storage. Place in the hallway, the bedroom, or why not as a small bench in the living room?

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IKEA PS 1995 storage bench THB3,790 404.309.89 BJURÅN chair $000 404.224.42 IKEA PS 1999 armchair THB5,490 104.311.55 SIPPRUTA cushion cover THB299/each L65×W40cm. Inner cushion sold seperately. Black 604.371.45 Red 404.371.46 SIPPRUTA cushion cover THB229 L50×W50cm. Inner cushion sold seperately. Black 304.371.42 IKEA PS 1995 coffee table THB3,490 704.302.47 IKEA PS 1995 rug THB13,990 404.308.85


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IKEa PS bench was launched in the first PS collection back in 1995. Using ‘PS’ in letters means ‘Post Scriptum’ - an addition to what you’ve already been writing. In other words, it symbolises that IKEa added something extra to offer. With the PS collection IKEa wanted to challenge and explore what Scandinavian modern design could be and look like.

IKEA PS 1995 storage bench THB3,790 404.309.89 FINANSIELL decoration, horse THB299 White 804.341.41

IKEA PS 1995 storage bench THB3,790 404.309.89 FINANSIELL decoration, horse THB299 White 804.341.41


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IKEA PS 1999 armchair THB5,490 104.311.55 IKEA PS 1995 coffee table THB3,490 704.302.47


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BJURÅn chair, formerly known as ÖGLA, was first launched back in 1961. To this day it’s still manufactured by the same factory in Poland, and the solid wood bent in the same artisanal way. It’s a real statement piece, don’t you agree? Place it by itself as a single pop of colour, or as a set around your dining table.

IKEA PS 1995 rug THB13,990 404.308.85 ALBAcKEN armchair THB2,990 004.304.15BJURÅN chair THB2,150/each 204.387.93


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SIPPRUTa textile were designed for the first IKEA PS collection back in 1995. The idea was to create a textile base for the PS collection consisting of classic and timeless patterns, designed to last a long time. new cushion covers are the perfect solution for in-stantly changing the mood of a room.

IKEA PS 1999 armchair THB5,490 104.311.55 SIPPRUTA cushion cover THB229/each L50×W50cm. Inner cushion sold seperately. Black 304.371.42 Red 904.371.44 SIPPRUTA cushion cover THB299/each L65×W40cm. Inner cushion sold seperately. Red 404.371.46 Black 604.371.45


Motion Media / 90-00’s launch

4:3 Format. IKEA 75 collection stop motion - 90_00.mp4


3:4 Format. IKEA 75 Cinemagraph - 90_00.gif



The roots of a furniture dealer one could say that the story begins in 1926 – the year that Ingvar Kamprad was born in Elmtaryd, a small farm near the village of agunnaryd in southern Sweden. It wouldn’t take long before his entrepreneurial spirit burst into life. At the mere age of five he was selling matches to his nearby neighbours. The idea was to meet people’s needs with products at reduced prices - the IKEa concept before Ingvar himself even realized it. going forward, he found that he could buy matches in bulk in Stockholm, and re-sell them individually at a very low price while still making a good profit. From matches to flower seeds, greeting cards, and later on; pencils and ball-point pens, Ingvar is 17 years old when his father gives him money as a reward for successful studies. Ingvar uses this to establish his own business. The year is 1943 and IKEa is born.

From forest to showroom In 1948 the first furniture is introduced into the IKEa offer. It’s produced by local manufacturers in the forests close to Ingvar’s home. a few years later, the very first showroom opens in Älmhult – a space for people to physically experience the furniture before placing an order. The first IKEA store, the largest furniture display in Scandinavia at the time, had 6,700 square meters of home furnishings. Today, IKEa is present in 48 countries with a little under 400 stores around the globe. Who would’ve ever imagined that the boy selling matches would one day be the owner of the world’s largest furniture retailer?

The real deal: democratic design The IKEA concept transcends beyond the flat-pack – it’s about you too. You’re a part of what IKEa calls its democratic design process: We do our part, you do yours, together we save money. There are many ways in which you as a customer are significant to IKEA being the brand it is today; from having a climate positive approach at home to providing feedback, just to name a few. It’s partly because of you, that the IKEa story lives on yet today. With Ingvar’s wise words embedded in everything that is accomplished: “Most things still remain to be done. oh, what a glorious future!”, this 75th anniversary is also about looking ahead, towards an even brighter future together.

75 YEARS WITH IKEA - ANd YOU


WANT To LEARN MoRE ABoUT THE HISToRy oF IKEA? VISIT THE IKEA MUSEUM!

It’s now 75 years since we started creating a better everyday life for the many people. Come and meet us, look into the past – as well as the future! IKEa Museum offers a main exhibition that shares the story from the early days of IKEa to the company that we are today. our current temporary exhibitions are IKEa 75 anniversary and IKEa Hacked: our Products. Your Ideas. IKEa Museum is located in the building that once was the first IKEA store in the world.Welcome to Älmhult, Sweden! https://ikeamuseum.com/en/


PE688235

BJURÅN chair THB2,150

Stained, clear lacquered so-lid beech and beech plywood. W42×D52, H88cm. Dark brown 304.266.43

PROdUcT INFO / August launch

PE417125

GAGNET armchair THB2,990

Clear lacquered rattan and powder coated steel. W69×D72, H66cm. Rattan/black 004.304.15

PE688247

LÖVBACKEN side table THB2,990

Tinted, clear lacquered foil and solid beech. L77×W39, H51cm. Light brown 504.266.80

PE417136

SKoVEN rug, high pile THB2,290

Pile: 100% polypropylene. Backing: synthetic latex. W133×L195cm. grey/black 602.930.43

PE696011

SMAKKÄNSLA glass THB249/6 pack.

glass. 26cl. Patterned 004.280.35

PE695292

VÄLFyLLD decorative bowl THB79

glass. L11.2×W10.2, H6.2cm. 504.280.52

PE695869

VÄRLDSBRA carrier bag, large THB59

100% polypropylene. W55×D35, H37cm. 71l. 50–60s 604.276.60

PE695874

TILLPLATTAD tray THB299

100% recycled and laminated paperboard. Ø43cm. Brown 004.278.37


PROdUcT INFO / October launch

PE698242

FÄRGSTARK rug, low pile THB12,990

100% wool. Designer: Åsa gray. W200×L200cm. Black/white 804.260.18

PE698234

FÄRGSTARK rug, low pile THB9,990

100% wool. Designer: Åsa gray. Ø200cm. Red 204.260.16

PE691752

KLIPPAN cover 2-sea sofa THB6,590

Sofa is sold separately. 100% cot-ton. Ransta blue 092.868.09

PE691753


Sofa is sold separately. 100% cot-ton. Ransta red 892.868.10

PE693856

MoSAIKBLAD cushion cover THB229

100% cotton. Designer: Åsa gray. L50×W50cm. Blue/black. Inner cushion sold seperately. 304.274.64

PE693857


100% cotton. Designer: Åsa gray. L50×W50cm. Red/black. Inner cushion sold seperately. 004.274.65

PE693858


100% cotton. Designer: Åsa gray. L50×W50cm. Yellow/black. Inner cushion sold seperately. 604.274.67

PE693855


100% cotton. Designer: Åsa gray. L65×W40cm. Black/white. Inner cushion sold seperately. 404.274.68

PE693852

MoRGoNDoFT mug THB79

Stoneware. 37cl. Black/white stripe 204.280.82

PE693853

RÅANE armchair THB2,490

Powder coated steel. Designer: niels gammelgaard. W64×D69, H71.5cm. Black 504.266.61

PE691754


Sofa is sold separately. 100% cot-ton. Ransta yellow 692.868.11

PE704485

TyNGDKRAFT candlestick, set of 3 THB399

Comprises: 3 candlesticks (height 9, 13 and 15 cm). Powder coated steel. Designer: K Hagberg/M Hag-berg. off-white 704.288.95

PE695868

VÄRLDSBRA carrier bag, large THB59

100% polypropylene. W55×D35, H37cm. 71l. 70–80s 104.296.09


PROdUcT INFO / december launch

PE693851

ALBACKEN armchair THB2,990

Rattan. Designer: K Hagberg/M Hagberg. W71×D73.5, H67cm. 004.304.15

PE710159

BJURÅN chair THB2,150

Clear lacquered polypropylene plastic. W42×D52, H88cm. Dark red 204.387.93

PE704486

IKEA PS 1995 storage bench THB3,790

Clear lacquered birch veneer/solid birch and painted finish. Desig-ner: Tomas Sandell. W90×D32, H41.9cm. 404.309.89

PE693849

IKEA PS 1999 armchair THB5,490

Cover: 100% cotton. Designer: Eva lilja Löwenhielm. W71.5×D55.5, H75cm. Ransta red 104.311.55

PE709058

SIPPRUTA cushion cover THB229

100% cotton. Designer: Tom Hedqvist. L50×W50cm. Red. Inner cushion sold seperately. 904.371.44

PE709055


100% cotton. Designer: Tom Hed-qvist. L50×W50cm. Black. Inner sold seperately. 304.371.42

PE709059


100% cotton. Designer: Tom Hedqvist. L65×W40cm. Red. Inner cushion sold seperately. 404.371.46

PE709057


100% cotton. Designer: Tom Hed-qvist. L65×W40cm. Black. Inner cushion sold seperately. 604.371.45

PE707689

IKEA PS 1995 rug THB13,990

100% wool. Designer: Erika Pekka-ro. W170×L240cm. Dark grey 404.308.85

PE709065

IKEA PS 1995 coffee table THB3,490 veneer and steel. De-signer: Tomas Eriksson. L115×W50, H48cm. 704.302.47

PE699588

FINANSIELL decoration, horse THB299

Feldspar porcelain. L14×H15cm. White 804.341.41

PE709064

IKEA PS 1995 candle holder THB349

Cast iron. Designer: Tomas Eriks-son. H8.2 cm. Black 704.370.98


ConTaCTaUgUST, oCToBER, DECEMBER 2018 Street street 12345 | Town town 1234Email [email protected] | Phone 000-000 000 00


gratulera - ikea · 2019-09-26 · round design - a representation of a more optimistic future....

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