grand theft engagement
DESCRIPTION
Some thoughts on the link between engaging at scale and gaming. Presented at the 2nd Annual Enterprise Gamification Forum in NYC, NY September 30th 2014TRANSCRIPT
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Engagement David C. Thompson
about.me/dcthompson @dcthmpsn
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http://suicide-gaming.blogspot.com/2012/04/maxim-understands-video-games-media.html
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• Goal – What do you hope to achieve by playing the game?
• Rules – The limitations on how you can achieve the goals
• Feedback – How close are you to achieving your goal?
• Voluntary participation – Everyone playing the game accepts the goals, the rules, and the feedback
http://janemcgonigal.com/
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“As long as we are regularly immersed in self-rewarding hard work, we will be happy more often than not – no matter what else is going in our lives”
Reality is Broken, p46
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• Satisfying work – Clearly defined, demanding activities that allow us to see the direct impact of our efforts
• The hope of being successful – Optimism about our chances of success, to aspire towards something, and feel like we are improving
• Social connection – Shared experiences and bond building
• Meaning – A chance to be part of something larger than ourselves
Reality is Broken, p49
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Incr
easin
g en
gage
men
t Advocacy
Understanding
Awareness
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Are you aware of OE?
Do you know someone who has been involved in an OE project?
Are you currently, or have you previously been involved, with an OE project?
2013
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How to answer: A Natural Quasi-Experiment – A representative, cross-functional team.
HR managers nominate team
candidates.
Selected & Unselected have distinct network (email) contacts. Does selection to treatment alter contacts’ behavior?
Evidence for Network Spillovers in Workplace Behaviors Question: Do network spillovers affect workplace behaviors? Even if unintentional?
Answer: Workers’ outside-of-worksite experiences yield behavioral spillovers among contacts.
Project Director selects final team.
Creates a SELECTED /Treatment group (the team) & an UNSELECTED/Control group (other nominees)
46% 43%
Contacts of SelectedNominees
Contacts of UnselectedNominees
BEHAVIOR: Accessing new benefits website in 1st week.
Difference is significant when controlling for selection criteria.
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https://www.kickstarter.com/projects/625614616/girls-on-games-a-look-at-the-fairer-side-of-the-in http://www.amazon.com/Of-Dice-Men-Dungeons-Dragons/dp/1491514191
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Questions?
David C. Thompson about.me/dcthompson
@dcthmpsn