gpwa facebook applications social networking is the wave of the future ─ as important to affiliate...

GPWA Facebook Applications

• Social networking is the wave of the future ─ as important to affiliate marketing tomorrow as search engines are today.

• The GPWA is busy preparing for that future in a way we think will benefit every member of the industry – from portal webmasters to affiliate programs to operators to players.

• With the new facebook applications, the GPWA will enable its members and other iGaming affiliates to earn revenue using social networking.

© 2008 Casino City and Gambling Portal Webmasters Association


Top Ranked Websites


Top U.S. Sites – Audience Size and Page Views

† Values indicated in millions.


Facebook Country Demographics

Current Facebook languages: English, French, German, Spanish.


A social utility that facilitates communication with friends, family and coworkers.

• More than 68 million active users• More than 6 million active user groups• More than 15 million photos uploaded daily

What is Facebook?


• Facebook is an open platform where anyone can create applications for others to use.

• Over 20,000 applications are currently available.

Third Party Facebook Applications


Information Sharing Applications


Social Interaction Applications


Competitive Game Applications


• Record and share with your friends what casinos and other gaming sites and facilities you have visited (both land-based and online).

• Indicate planned casino trips, whether you had a big win, tell your story about what happened.

• Information is shared with your friends on facebook:- I’m going to Foxwoods this weekend- I won a slot tournament at River Belle Casino- I won $45K playing keno (a true Casino City employee story).

• The location of land-based casinos is shown on a map.

• Favorites can be shown for both land and online casinos.

• Links to online gaming sites will carry affiliate codes.

The “Casinos I’ve Visited” Application


Holland Casino Amsterdam


• Record online gaming sites you work with as an affiliate and the affiliate codes you want used in the facebook application.

• Identify your portal sites, facebook groups, and facebook pages that you want to be promoted on facebook.

• Use the “Casinos I’ve Visited” application yourself and invite others to use the application (via facebook, e-mail, or your website).

• Your affiliate codes are used for links to online casinos from your pages and your invitees pages.

• Your portal sites, facebook groups, and facebook pages are promoted from your pages and the pages of your invitees.

• Detailed reports will provide information on traffic to online gaming sites attributable to you and your invitees.

Fully Integrated Support for GPWA Affiliates


• An application for operator facebook pages displaying selected stories about the operator’s property or properties from friends.

• Awards for a property based on feedback from facebook users using attributes such as number of visitors to the property and frequency with which a property is labeled a “favorite.”

• Competitive intelligence about how the operator’s properties compare with other properties from a facebook user perspective.

• Promotion of the “Casinos I’ve Visited” application to existing customers will spread the word about your property to friends of those customers through facebook.

Support for Online & Land-Based Gaming Operators


• The player application is currently undergoing beta-testing.

• We anticipate a full month of additional development before the player application will be ready for broad release.

• The affiliate promotion interface will be released for beta-testing in early April.

• The affiliate reporting interface will be released for beta-testing in late April.

• General commercial release of the application will occur during the month of May.

• Features to support operators will be added after general commercial release of the “Casinos I’ve Visited” player application.

Current Application Status


• It does an excellent job of marrying our comprehensive gaming locations database with proven approaches to social networking.

• The application effectively cross-promotes online gaming to current land-based only gamblers who have friends that gamble online.

• Information about friends and their visits to online gaming sites can both increase trust and serve as a strong reference for individual online gaming sites and the online gaming industry as a whole.

• The application provides a direct benefit to everyone who promotes it to their customers including portal webmasters, affiliate programs and both online and land-based gaming operators.

Why We Believe the Application Will Be Successful


“Oh my god! This is really fantastic. It will be a revolution, the most ideal way to integrate casino fans into a social network.”

“Very good idea!!! Honestly, I had such thoughts, but I couldn't develop such an application alone. So I'm very glad that GPWA is working on it and I'll try to help.”

“I'm very excited about this application. I see a bright future for it and I'm looking forward to the final version.”

“Now that’s pretty cool ! My local casino is so small, about the size of my bedroom and you have it listed, I even managed to find a couple of casinos I could visit near the office … there is definitely lots of potential here. I look forward to having a proper look this evening. Good work guys !”

Feedback from GPWA Application Beta Testers

You’re Invited…Come help us celebrate this exciting opportunity!


When: TODAY 5:00-7:00 p.m.

Where: Foyer Room (1st Floor)

With a warm thanks to our sponsors:

GPWA Facebook Applications

Visit the following webpage for an online copy of the presentation:

www.GPWA.org/facebook/CACAmsterdam2008


gpwa facebook applications social networking is the wave of the future ─ as important to affiliate...

Documents

planned casino trips

new facebook applications

online casinos

gpwa affiliates

based casinos

affiliate codes

sites audience size

location of land