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Promoting YourPersonal Brand!ByIra M. Gostin, MBAPresident & CMO120 West Strategic Communications LLC

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1987Me!

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Have a Strategy!

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What is a Brand?

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Who Do You Think You Are Mr./Ms. Big Shot?

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Give it a SWOT

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BeAuthent

ic

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“Insist on Yourself: Never Imitate…Every

Great Man [Woman] is

Unique”Ralph Waldo Emerson

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Human to

Human

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“What makes you unique, makes you

successful”William Arruda

Personal Branding Guru

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Create a Change Catalyst

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What to do next…Enjoy Reno!Set a goalCreate a personal SWOTCraft a personal brand

statementEnsure that all the tools

match Facebook LinkedIn Twitter About.me

Test it on your personal network

Believe in it and and live it! Face