google’s 5-day design sprint: event 2 – diverge (conceptual solutions/sketches)
TRANSCRIPT
DivergeSOLUTION
2
Rapidlypresentandreviewgreatsolu3onsofexis3ngproducts(analogs;an3logs)whiletakingvisualnotesofgreatlyadmiredideasinthoseproducts.Then,generateideastoresolvepreviouslyiden3fiedtrade-offsinEvent1orownproduct.Finally,make8sketchesofyourbestidea.
VisualTemplatesfor:
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Build
Measure
Learn
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
Understand
Diverge
DecidePrototype
Validate
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu3on
DecideHypotheses
PrototypePrototype
ValidateValida3on
1
2
34
5
Build
Measure
Learn
DivergeSOLUTION
2
Pain/Delight(-/+):….....
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
Event2–Diverge
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q Screened/RecruitedCustomers:q InternalCustomers(Experts):
q CompeRtors:Analogs;An3logsq CompeRtors’Trade-offs:q Craigslist:
q Day2(Tuesday)q 10am–5pm
q LightningDemos:q GeneratedIdeas(HMW):q Team(Experts):
q SoluRon(Product)Sketches:
Event2–DivergeChecklist
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
q SelecRonCriteria(KeyMetrics):
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SprintGoal,Challenge,andQuesTon Event2–Diverge
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q Screened/RecruitedCustomers:q InternalCustomers(Experts):
q Day2(Tuesday)q 10am–5pm
q LightningDemos:q GeneratedIdeas(HMW):q Team(Experts):
q SoluRon(Product)Sketches:
Event2–DivergeChecklist
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SprintGoal,Challenge,andQuesTon
q CompeRtors:Analogs;An3logsq CompeRtors’Trade-offs:q Craigslist:
q SelecRonCriteria(KeyMetrics):
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q Screened/RecruitedCustomers:q InternalCustomers(Experts):
q Day2(Tuesday)q 10am–5pm
q LightningDemos:q GeneratedIdeas(HMW):q Team(Experts):
q SoluRon(Product)Sketches:
Event2–DivergeChecklist
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
q CompeRtors:Analogs;An3logsq CompeRtors’Trade-offs:q Craigslist:
q SelecRonCriteria(KeyMetrics):BIGCHALLENGE/CONSTRAINT/RISKq Desirability:
q Feasibility:
q Viability:
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SprintGoal,Challenge,andQuesTon
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Problem;Vision/Goal
*SelecRonCriteria
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*Team:<8;Premortem
*Generateideas
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q SelecRonCriteria(KeyMetrics):
q Day2(Tuesday)q 10am–5pm
Event2–DivergeChecklist
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
q Screened/RecruitedCustomers:q InternalCustomers(Experts):
q LightningDemos:q GeneratedIdeas(HMW):q Team(Experts):
q SoluRon(Product)Sketches:
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
q CompeRtors:Analogs;An3logsq CompeRtors’Trade-offs:q Craigslist:
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Problem;Vision/Goal
*SelecRonCriteria
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*Team:<8;Premortem
*Generateideas
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Problem;Vision/Goal
*SelecRonCriteria
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*Team:<8;Premortem
*Generateideas
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
Event2–Diverge
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Compe+tors’Map
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
CompeT-tor1
CompeT-tor2
CompeT-tor3
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SprintGoal,Challenge,andQuesTon
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesRon
Sketch(Mockup)
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
Event2–Problem-HMWSketch
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
CaseStudy1Savioke
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Problem;Vision/Goal
*SelecRonCriteria
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*Team:<8;Premortem
*Generateideas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
TARGETEDCUSTOMER(Archetype)q HotelGuest
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesRng(PUT)Map
TARGETEDCUSTOMER(Archetype)q HotelGuest:Trade-offs(-/+)
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot:Trade-offs(-/+)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesRng(PUT)Map
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Hotelguestwants…smallitem
Hotelguestreceivessmallitem
GuestcallsRecept-ionist
Recept-ionistputsiteminRobot
Robottakesitemtoguest
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
CompeT-tor1
CompeT-tor2
CompeT-tor3
Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event2–Compe+tors’Map
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesRon
Sketch(Mockup)
MomentofDelivery
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event2–Diverge
Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
CaseStudy2FlaRronHealth
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Problem;Vision/Goal
*SelecRonCriteria
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*Team:<8;Premortem
*Generateideas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
TARGETEDCUSTOMER(Archetype)q CancerPa3ent
REALISTICPROTOTYPE(S)q Pa3ent-TherapyMatching
Service
ProductUserTesRng(PUT)Map
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pa3entwants…therapy
PaRentstartstherapy
Pa3entmakesappoint-menttoseedoctor
Doctor/Coordin.searchesformatchingtrials
Doctordiscussestrialwithpa3ent
Pa3entenrollsfortherapy
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event2–Diverge
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
CompeT-tor1
CompeT-tor2
CompeT-tor3
FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)? Event2–Compe+tors’Map
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)
Idea/QuesRon
Sketch(Mockup)
HOW? InformaTonrequiredtoscreenpaTentsishardtofindintheirmedicalrecords
q Structurekeyinforma-3onforscreeningpa3ents?
HOW?
FillinginmissinginformaTonrequiresalotofTmeandeffort
q Streamlinediscussionwithoutsidedoctors?
HOW?
ThenumberofpaTents,trials,andrequirementsisoverwhelming
q Makereviewingelectronicmedicalrecordsfaster?
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
CaseStudy3BlueBoeleCoffee
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
• Office• Env.:Risks/Opp.
*3Compe-3tors:Trade-offs
*Problem;Vision/Goal
*SelecRonCriteria
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu3onSketches
*Team:<8;Premortem
*Generateideas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
TARGETEDCUSTOMER(Archetype)q CaféVisitor(CoffeeDrinker)
REALISTICPROTOTYPE(S)q OnlineWebsite
ProductUserTesRng(PUT)Map
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Custom-ergets/readsPressstory
Custom-ervisitswebsite
Custom-ercom-parescoffeeretailers
Custom-erchooses/buysbeans
Custom-erwants…cupofcoffee
Custom-ergetscupofcoffee
Custom-ervisitscafe
Custom-erorderscoffee
Baristaservescoffeetocustomer
Custom-erpaysforcupofcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu3on
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event2–Diverge
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
CompeT-tor1
CompeT-tor2
CompeT-tor3
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
Event2–Compe+tors’Map
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu3ons
Idea/QuesRon
Sketch(Mockup)
“TheMindReader”WebsiteOrganizeonlinestorethesamewayabaristamighttalkwithacustomer
Webpagesq Welcome
toBlueBocle
q Howdoyouprepareyourcoffee?
q Howtoselectcoffee
ProblemSoluRon
HypothesesPrototype
ValidaRon
1 2Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
3 4 5
BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluRon
HypothesesPrototype
Valida3on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event2–Diverge
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SprintGoal,Challenge,andQuesTon
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas