google sls outsourcing by jeffrey roth
TRANSCRIPT
Google Search Language Specialist
Program OS with Qualitest
Jeffrey Roth September 2017
Autocomplete
Live Results
Search Console
Trends
Question Answering
Gmail & Apps Infrastructure
Net Management Systems
Cloud
Data transfer systems
Car Pool
Driving
Growth
My Account -Security
Account Recovery
Search Apps & Identity
Cloud / Networking
Waze
Crisis Response
IL R&D Center
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Proprietary + Confidential
IL R&D Center
The Challenge - Traditional Search
Challenge - Users want direct answers
Challenge - Different Surfaces
Challenge - Many Languages
Challenge - Triggering
○ Q: “is it going to rain in Tel Aviv
tomorrow?”
○ Interpretation: <intent: weather_forecast>,
<location: Tel Aviv>, <date: June 30,
2015>, <weather condition: rain>
Triggering challenges: Ambiguity
Triggering challenges: Ambiguity
Triggering challenges: Ambiguity
Triggering challenges: Ambiguity
Triggering challenges: Ambiguity
Triggering challenges: Ambiguity
No Simple Solution - Translate?
BRA (shortcut for
brazil) translated to
“bra”
Matches translated
to:
Matches
Solution - SLS - Outsources ServiceSLS - Search Language Specialist
● Domain and language knowledge
● Technical
● Strong QA traits
Solution - SLS - Outsources Service
SLS - Search Language Specialist
● 4 Teams (Israel, NY, CA, Korea)
● 60+ people
● 20+ Languages
● Managed by Qualitest
Outcome - Increase Global Coverage
Questions?
THANK YOU
“Full - Time
Job” (instead of
Full time)
“Total Gun Shots”
and “Gun Shots
on Target
instead of “Total
Shots” and Shots
on Target
UI translations requires understanding the
context and domain
UI + data