Google-Friendly Link Building Tactics For

Online SellersThursday 20th February 2014

Steve Morgan

morganonlinemarketing.co.uk

@steviephil #OSWCardiff

MeetDanny

Sullivan

“Believe me, I know that quality link building is hard.”(Quote source: http://searchengineland.com/link-building-means-earning-hard-links-not-easy-links-123767)

(Image source: http://www.flickr.com/photos/chiropractic/7158937439/)

@steviephil #OSWCardiff

…And it’s getting harder…

(Image source: http://www.flickr.com/photos/antarcticabound/5220534077/)

• Google Penguin

@steviephil #OSWCardiff

…And harder…• Unnatural link penalties & the disavow tool

@steviephil #OSWCardiff

The moral of the story?

Your inbound link profile should be100% by-the-book!

@steviephil #OSWCardiff

I know, it’s daunting…

…but that doesn’t mean it’s impossible(Image source: http://www.flickr.com/photos/45195228@N05/4553277701/)

@steviephil #OSWCardiff

Google-friendly Link Building• Outlining a strategy…

• Think of everything you do(not just as a business,but as individuals)

• Sometimes there are link buildingopportunities sitting right under yournose…

(Image source: http://www.flickr.com/photos/caroslines/771414038/)

@steviephil #OSWCardiff

Google-friendly Link Building

Associations

Charities

Product-specific Sites

Blogging

Guest Blogging

PR

Blog Commenting

Forum Contributions

Brands’ Sites

Other Domains

Guides

Sponsorship

Testimonials

Suppliers

Interlinking

Certifications

Mentions Without Links 404 Pages

April Fools/Joke PagesSocial Profiles

GiveawaysCompetitions

@steviephil #OSWCardiff

AssociationsImpact?

High

Easy?Yes (if applicable)

@steviephil #OSWCardiff

CertificationsImpact?

High

Easy?Kind of…

@steviephil #OSWCardiff

CharitiesImpact?

High

Easy?Kind of…

@steviephil #OSWCardiff

SponsorshipImpact?Medium

Easy?Yes (if applicable)

@steviephil #OSWCardiff

From: http://www.koozai.com/blog/branding/using-competitions-for-increased-traffic-links-and-brand-awareness/

Impact?High

Easy?Kind of…

Competitions & Giveaways

@steviephil #OSWCardiff

Brands’ Sites

Impact?High

Easy?Yes (if

applicable)

@steviephil #OSWCardiff

Brands’ Sites

Impact?High

Easy?Yes (if

applicable)

@steviephil #OSWCardiff

Product-specific SitesImpact?

Medium to High

Easy?Kind of…

Musical Instruments

(Other Instruments) Drums

(Other Drum Accessories)

Drumsticks

(Im

age

sour

ce:

http

://w

ww

.flic

kr.c

om/p

hoto

s/da

kotil

la/2

0996

2304

3/)

@steviephil #OSWCardiff

SuppliersImpact?Medium

Easy?Yes

@steviephil #OSWCardiff

Impact?Medium to High

Easy?Yes

Testimonials

@steviephil #OSWCardiff

Testimonials

Impact?Medium to High

Easy?Yes

@steviephil #OSWCardiff

Other DomainsImpact?

HighEasy?

Yes

yourmainsite.co.ukanother-domain-you-own-B.net

yet-another-domain-you-own-C.com

other-domain-you-own-A.co.uk

301

301

301

(Image source: http://www.flickr.com/photos/creative_stock/3400669616/)

@steviephil #OSWCardiff

MentionsWithoutLinks

Impact?Varies

Easy?Sort of…

Some Google Alerts alternatives:

• Talkwalker• Fresh Web Explorer (by Moz)• mention

@steviephil #OSWCardiff

InterlinkingImpact?Medium

Easy?Yes

seono.co.uk

morganonlinemarketing.co.uk

@steviephil #OSWCardiff

Double-check Social ProfilesImpact?

LowEasy?Yes!

(So easy…!)

@steviephil #OSWCardiff

Creative/Funny 404 Pages

(Image sources:http://econsultancy.com/blog/9525-16-creative-404-pages-to-inspire-you-to-overhaul-yours)

Impact?Medium

Easy?Yes…

@steviephil #OSWCardiff

April Fools / Joke Pages

producten.hema.nl

Impact?High

Easy?Yes… well…

@steviephil #OSWCardiff

Hopefully you’ve learnt something new…

(Image source: http://www.flickr.com/photos/english106/4357529719/)

@steviephil #OSWCardiff

…But if not, then…!

(Image source: http://www.flickr.com/photos/meginsanity/7397313124/)

@steviephil #OSWCardiff

Anchor text in 2014• Joe Bloggs

• Joe Bloggs Ltd

• joebloggs.co.uk

• Exact match: e.g.buy [something] online

• “…See our range of[somethings] today!”

ü

ü

û

(Image source: http://www.flickr.com/photos/aurelienbreeden/5933138565/)

@steviephil #OSWCardiff

Anchor text in 2014

ü

ûbuy something

buy something online

buy something online

buy something online

buy something online

buy something

buy something

buy something online

buy something online

buy something online

Joe Bloggs

Visit Website

www.joebloggs.co.uk

click here

John Doe (employee)

Joe Bloggs Ltd

joebloggs.co.uk

Joe Bloggs

JB’s range of…

http://www.joebloggs.co.uk

@steviephil #OSWCardiff

Moz T-shirt Giveaway!

(Im

age

sour

ce:

http

://w

ww

.hal

lam

inte

rnet

.com

/201

3/m

oz-s

kydi

ving

/)

@steviephil #OSWCardiff

Thank you!

My blog: SEOno.co.uk

Twitter: @steviephil

morganonlinemarketing.co.uk

(Almost) all images used via Creative Commons licence