google for nonprofits
DESCRIPTION
Palmetto Technology Hub sponsored a "Boot Camp" in June 2011 where the morning session was on Google tools.TRANSCRIPT
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Google Tools for NonprofitsTina Arnoldi
(843) 723-3635Twitter: @TinaArnoldi
Blog: http://[email protected]
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Let’s talk about….• Google Docs
• Google Analytics
• Google AdWords
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Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails)
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Google DocsOverwhelming, right?
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Google Docs• Shared collection for info pertaining to PATH (edit/view)• Still a lot of documents to sort through
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Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search
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Google Docs
Add your comments to a document.
Not a fan of “track changes” in Microsoft Word?
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Google Docs• You can also use Docs to collect survey data (forms)
• Different types of questions• Notification rules• Edit confirmation
• See www.tinaarnoldi.com for a short ‘how-to’ tutorial
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Google Docs• … and the results are dropped into a form.• Summarize data• Revision history• Share with other users• Export• Do a test (make sure you have the right question type)
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Google Analytics
Is anyone visiting your web-site?
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Google Analytics
• Data at a glance• Number of users (different levels)• Filters (IP address)• Percent Change per month
• Tracking code on your website• Profile for blog & website• Goals
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Google Analytics
Your goal is an action you want your web-visitors to take:
• Visit volunteer page• Donate• Sign up for an event• Go to social media
profile• Download an application
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Google Analytics• Dashboard
– Info at a glance• Annotation
– Noteworthy event• Bounce rate
– Site vs. Blog• New Visits
– Attracting new people
– Vs. visitors• % Change
– What happened?
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Google Analytics• What pages are
people visiting?– Conference
page– Home page– Volunteer
sections• These are popular pages,
can we improve the content?
• Note bounce rate
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Google AdWords
You can drive even more traffic
with Google AdWords.
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AdWords connects to Analytics
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Google AdWords
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SEM
SEO
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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group• Ad• Ad
– 10 – 30 keywords
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Google AdWords
Campaign
• Ad group• Ad group• Ad group• Ad group
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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group• Ad• Ad
– 10 – 30 keywords
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AdWords• PATH (Campaign)
– Nonprofit Ad (Ad Group)• Nonprofit tech volunteers• Charleston nonprofits• Volunteer tech support
– Free tech support, free computer help, nonprofit volunteers, technology Charleston
– E-news • Looking for tech tips?
– Technology tips, free tech tips, technology e-news
– Nonprofit BOOT Camp• Nonprofit Tech Conference
– Nonprofit conference, nonprofit training, etc…
– Volunteers• Share your tech knowledge• Seeking volunteer geeks
– Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer
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Google AdWords
Nonprofit ad group
• Ad • Ad• Ad
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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group• Ad• Ad
– 10 – 30 keywords
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AdWords
• What’s a good click-through rate?• How can I stay on the front page?• Can I target only local people?
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AdWords – Keywords by group
• Different keywords for different ad groups• Notice the difference in clicks for keywords for the
same ad group
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AdWords – Nonprofit Ad Group
“Nonprofit tech volunteers” receive the most clicks – Now what?• Duplicate it & make minor changes• Pause the other ads• Edit the other ads• Improve keywords
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Volunteer Resources
The Analysis Exchangewww.webanalyticsdemystified.com
Media Causewww.mediacause.org
