google for nonprofits googlefest
DESCRIPTION
Slides from googlefest (https://sites.google.com/site/googfest/), highlights Google tools available for nonprofits.TRANSCRIPT
![Page 1: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/1.jpg)
1
Google Tools for NonprofitsTina Arnoldi
Google Analytics & AdWords Qualified
(843) 723-3635Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.comwww.palmettotechnologyhub.org
![Page 2: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/2.jpg)
2
![Page 3: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/3.jpg)
3
![Page 4: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/4.jpg)
4
![Page 5: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/5.jpg)
5
![Page 6: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/6.jpg)
6
![Page 7: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/7.jpg)
7
Let’s talk about….• Google Sites• Google Voice• Google Docs• Google Analytics• Google AdWords• Gmail
![Page 8: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/8.jpg)
8
Sites.Google.com
![Page 9: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/9.jpg)
9
![Page 10: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/10.jpg)
10
![Page 11: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/11.jpg)
11
Google.com/Voice
![Page 12: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/12.jpg)
12
![Page 13: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/13.jpg)
13
![Page 14: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/14.jpg)
14
![Page 15: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/15.jpg)
15
![Page 16: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/16.jpg)
16
Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails)
![Page 17: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/17.jpg)
17
Google DocsOverwhelming, right?
![Page 18: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/18.jpg)
18
Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search
![Page 19: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/19.jpg)
19
Google Docs
Add your comments to a document.
Not a fan of “track changes” in Microsoft Word?
![Page 20: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/20.jpg)
20
Google Docs• You can also use Docs to collect survey data (forms)
• Different types of questions• Notification rules• Edit confirmation
• See www.tinaarnoldi.com for a short ‘how-to’ tutorial
![Page 21: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/21.jpg)
21
Google Docs• … and the results are dropped into a form.• Summarize data• Revision history• Share with other users• Export• Do a test (make sure you have the right question type)
![Page 22: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/22.jpg)
22
Google Analytics
Is anyone visiting your web-site?
![Page 23: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/23.jpg)
23
![Page 24: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/24.jpg)
24
Google Analytics• Dashboard– Info at a glance
• Annotation– Noteworthy event
• Bounce rate– Site vs. Blog
• New Visits– Attracting new
people– Vs. visitors
• % Change – What happened?
![Page 25: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/25.jpg)
25
Google Analytics
Your goal is an action you want your web-visitors to take:
• Visit volunteer page• Donate• Sign up for an event• Go to social media
profile• Download an application
![Page 26: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/26.jpg)
26
Google AdWords
You can drive even more traffic
with Google AdWords.
![Page 27: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/27.jpg)
27
Google AdWords for Nonprofitskeyword search: “donate nonprofits”
![Page 28: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/28.jpg)
28
AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group• Ad• Ad
– 10 – 30 keywords
![Page 29: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/29.jpg)
29
Google AdWords
Nonprofit ad group
• Ad • Ad• Ad
![Page 30: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/30.jpg)
30
Google AdWords for Nonprofits
KeywordsBroad foundation • Community foundation
• Foundation building
“phrase” “community Foundation”
• Coastal Community Foundation• Community Foundation donations
[exact] [community foundation]
• Community Foundation
-negative Community foundation –California
• Will exclude results for Coastal Community Foundation in California
![Page 31: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/31.jpg)
31
![Page 32: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/32.jpg)
32
![Page 33: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/33.jpg)
33
![Page 34: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/34.jpg)
34
Volunteer Resources
The Analysis Exchangewww.webanalyticsdemystified.com
Media Causewww.mediacause.org
Palmetto Technology Hubwww.PalmettoTechnologyHub.org
![Page 35: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/35.jpg)
35
Upcoming Events
scpath.eventbrite.com
• Socializing & Skill sharing• Computer security & your nonprofit
Charleston AMA Marketing Bootcamp
![Page 36: Google for Nonprofits Googlefest](https://reader033.vdocuments.site/reader033/viewer/2022052619/555abf37d8b42a761a8b47fd/html5/thumbnails/36.jpg)
36
Google Tools for NonprofitsTina Arnoldi
Google Analytics & AdWords Qualified
(843) 723-3635Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.comwww.palmettotechnologyhub.org