A Topaz team Presentation.,A Topaz team Presentation.,22ndnd B.C.A ~ A., B.C.A ~ A.,Department of Computer Applications & Software Systems.,Department of Computer Applications & Software Systems.,

Developer(s): Google Inc.Operating system : Cross-platform (web-based application) Type : Online advertising Website : www.google.com/adsense

A Quick Glimpse AdSense is an ad serving application run by

Google Inc. Website owners can enroll in this program to

enable text, image, and more recently, video advertisements on their websites.

These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis

Tech of Google Google uses its Internet search technology to

serve advertisements based on website content, the user's geographical location, and other factors

Many websites use AdSense to monetize their content.

To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages.

History Oingo, Inc., located in Los Angeles

developed a proprietary search algorithm that was based on word meanings and built upon an underlying lexicon called WordNet.

Oingo changed its name to Applied Semantics in 2001, which was later acquired by Google in April 2003 for US$102 million.

Types

How it works ? The webmaster inserts the AdSense

JavaScript code into a webpage. Each time this page is visited, the JavaScript

code uses inlined JSON to display content fetched from Google's servers.

For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords.

How it Works ~ Contd. For site-targeted advertisements, the advertiser chooses

the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.

For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.

Search advertisements are added to the list of results after the visitor performs a search.

Abuse Some webmasters create websites tailored to

lure searchers from Google and other engines onto their AdSense website to make money from clicks.

A Made for Ad Sense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements.

Trojan Downloader.

Criticism

Long time required for payment. Google payments have been noted as 2.3%

as in india. Many accounts are auto-disabled. In some cases, AdSense displays

inappropriate or offensive ads.

Google Adsense A TopaZ team Presentation. Presented by

S.SathyaNarayanan.