google adsense
TRANSCRIPT
What is AdSense?
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A way for publishers to earn money by displaying targeted Google ads on their web and mobile sites.
banner ad
banner ad
custom search
What is AdSense?
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banner ad
banner ad
searchPublishers getpaid whenreaders click on ads –
Pay Per ClickCPM
ad
ad
How does AdSense work?
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Publishers make space for ads via display(banners, text, video) or custom search box
Google ad servermanages inventory of adspaces, giving publishers
access to large pool ofadvertisers
ADVERTISERS
Google adpartners bid forthose spaces viareal-time auction
PUBLISHERS GOOGLE AD SERVER Real-time-bidding e.g.
Websites: Banner Ads, Text Display
Mobile: Banner Ads, Text Display
Search: custom search function for sites
Video: AdSense in video content – via Interactive Media Ads
Types of AdSense
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How does AdSense help Publishers?• Allows publishers access to a large pool of
advertisers without the need to maintain individual partnerships
• Large pool of advertisers means higher competition, translates to more relevant ads
• Provides flexible ad controls to manage format, size and frequency
• Provide analytics tool for revenue optimization
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Factors affecting Revenue earned:
•Number of visitors to the site (volume of traffic)•Topic and quality of content on site•Quality of ads•Click through rate
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AdSense vs AdWords• Google AdWords is for business owners mainly to
create advertisements to appear on search, publishers and partner networks. Advertisers using Google AdWords pay Google to increase traffic and conversions on their sites.
• Google AdSense on the other hand is a monetization tool and is free for content providers and publishers that have already generated significant traffic and want to monetize that traffic.
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About Google
Google is a corporation specializing in Internet-related services and products. Products and services include search, cloud-computing, online marketing technologies and software.
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