goli copy
DESCRIPTION
Business opportunities in the FoodSegmentTRANSCRIPT
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You Have A Dream.....The
Dream has come in the womb of the
universe...It is the responsibility of the
Universe to fulfill the dream... the
universe conspires to achieve your
dreams
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ETHNIC FOOD OPPORTUNITY
1.4 Billion Population.
200 Million Consumers.
Young Population with high disposable Incomes.
Retail Infrastructure.
Changing Food Habits.
Move Towards packaged,Branded Products.
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Anything Between Bun Sells
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Why Vada Pav?
Fast Food.
Mobile Food.
No Tables/Chairs.
No Plates/ Spoons.
Potato&Wheat....Universal Appeal.
Spices...Ethnic Appeal.
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Why Brand Name Goli?????
Aaj Goli Kha
The Mumbai
Lingo
Pre-Fried
Version.
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First Store Of Goli Vada Pav
First Store Opened in 2004Red Signifies: Hotness White Signifies: HygieneGreen Signifies: Spicy
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Landmark Store
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Process
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Goli Products
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Sourcing & Distribution
Frozen Vadas packed in cartons are sent through Reefer van to 'Goli Kitchen' which is also a cold room where it is again stored till the time it is need to be sent to Goli stores across country.
In the kitchen, chefs from five-star hotels and street carts of Mumbai rub shoulders, lending Goli a uniqueness that sets it apart from its competitors.
Also, pav is not a costly part of the product as Vada is, so it is locally sourced from the bakers in the city where stores are located.
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Franchisee Operations
Super Fast Expansion: 300 Stores in 3 Months
Challenge:Booming Real Estate Prices in Mumbai
Solution:Collaborating with rented roadside "Aarey" kiosks
At present, company has outlets in 75 different locations in the country.
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Shift to Tier 2 Cities
NashikAurangabadJalnaNandedDhuliaJalgaonAhmednagarLatur BeedJalnaParbhaniNagpur
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MARKETING
Initial stages their stores' shopboards had Goli written in small font and Vada-pav in bigger font.
Unique look to one of its brand element, the logo of the company.
Goli mascot, a man with a topi and mustache, symbolizes the chain's 'desiness', taken with a pinch of Maharashtrian style.
Goli interiors consisted of using red and white combination of tiles for the interiors of the store which people started to associate with "Goli" brand name.
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Branding Initiatives
engaging customers with social media by ensuring its presence over social networking sites like facebook, twitter etc.
Vada-pav+ cutting chai+aamchi Mumbai = awesomeness".
"Goli Ganpati".
company gave CDs to Auto drivers to play it in their Auto while they are driving
slogans like "Goli Goli Goli... Vadapav Goli" during the train schedule announcements at Mumbai local railway stations.
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TextMumbai Meri JaanMumbai Meri Jaan
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Vada Pav+ Chai= Mumbai
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With assets of over $300 million under management,VenturEast focuses on high-growth, small and medium enterprises and has offered financial support to 50 projects in technology, healthcare and life sciences and other emerging sectors. There are very few organized players in this business.
VentureEast
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Tie Up With VentureEast
Invested $4.7 million, or Rs 21 crore in Goli Vada Pav.
Replicate the success enjoyed by Jubilant Foodworks.
Selected VenturEast because of their pedigree, approach and ability to understand our business.
Funds will be used to improve managerial capabilities and also for brand building.
Set up Training Centre's and MIS Systems.
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CONCLUSION