goldspot pitch
TRANSCRIPT
-
7/29/2019 Goldspot Pitch
1/12
GoldspotBrand Revival Pitch
-
7/29/2019 Goldspot Pitch
2/12
The Product
It is an artificially flavoured fizzy drink
It has a prominent taste of orange i.e. both sweetand tangy
The drink is orange in colour
It has a plain texture like most soft drinks (nofruit pulp)
-
7/29/2019 Goldspot Pitch
3/12
Segmentation and Targeting
We are looking at young adults from the age
group of 16-30 years, at a segment which is
fun loving and loves entertainment.
They are from SEC A and B.
-
7/29/2019 Goldspot Pitch
4/12
Positioning
Goldspot Guy
Position: The brand is an original orange with a fizziness thatexplodes in your mouth and blows your mind
History Redefined
Position : What if everything in history was successful becauseof oranges?
Gas the juice.
Position: Goldspot is actually just orange juice loaded withfizz.
-
7/29/2019 Goldspot Pitch
5/12
Proposition
A soft drink with an original taste of oranges and
the right amount of fizz
for orange lovers
All about oranges, and nothing else
-
7/29/2019 Goldspot Pitch
6/12
Television Commercials
The Goldspot Guy
History Redefined
Gas the Juice
-
7/29/2019 Goldspot Pitch
7/12
Print Advertisements
The Goldspot Guy
Gas the Juice
-
7/29/2019 Goldspot Pitch
8/12
Packaging Design
Goldspot is manufactured in a 500ml pet
bottle, with a pleasantly contrasting blue
wrapper.
The wrapper contains strategic cut outs where
the logo is coloured by the drink held within.
This packaging is designed to be engaging and
fun for the consumers.
-
7/29/2019 Goldspot Pitch
9/12
Media Planning & Budgeting
Media Channel
Newspaper Jan, Feb and March
Publication Main Issue/Supplement Edition Size Height Width Frequency Colour Rate per impression per sq Total Cost
Time s of Indi a Times ( enertainment) Mumbai,De lhi,Bangalore ,Che enai,Hyde rabad,Kol kata,Pune Hal f-Page 25 32.8 10 ye s 3500 400000
Deccan Herald DH Metro Bangalore Half-Page 25 32.8 6 yes 600 49200
Hindu Hindu Metro Cheenai,Hyderabad,Bangalore Half-Page 25 33 2 yes 300 24700
Mirror Main Issue Mumbai,Delhi,Bangalore,Cheenai,Hyderabad,Kolkata,Pune Full Page 26.5 34.1 2 yes 200 18000
Indian Express Sunday Express Trivandrum,Hyderabad Half-Page 25 33 2 yes 200 28000
Hindustan Times Main Issue Delhi,Mumbai Half-Page 25 32.8 3 yes 200 38000
DNA After Hrs Bangalore,Hyderabad Half-Page 25 32.8 2 yes 200 48000605900
Size (in cms)
-
7/29/2019 Goldspot Pitch
10/12
Channel Rate Rating
grp Time
AXN 2.76 7-12 pmZee caf 2.19 7-12 pm
Star World 2.01 7-12 pm
Comedy Central 0.42 7-12 pm
BIG CBS 0.51 7-12 pm
ESPN 2.4 Specific matches
Star Sports 2.1 Specific matches
Sony 231 weekends (8-10)
Times Now 3.6 9-10pm
MTV 79 Roadies (time)
Hence approx amount 2.5 crores
-
7/29/2019 Goldspot Pitch
11/12
Newspaper 7000000
Television 25000000
Billboards 500000
Social Media 60000
Production 1000000
Total 33560000
-
7/29/2019 Goldspot Pitch
12/12
Group FiveTeam Members
Shalaka Desai (430)
Avani Rajesh (472)
Nitasha Seth (441)Sayan Roy (422)
Divesh Lohmorh (503)
Mansi Chandani (519)Shivani Pant (493)