golden wonder presentation

8/8/2019 Golden Wonder Presentation

http://slidepdf.com/reader/full/golden-wonder-presentation 1/9

Bunny Menra, Emma Jane Hornsby, Elena Pazycheva, Wala

Murshid, Nuanpan Pongsak



Launched September

2010.

Part of the Nation¶sNoodle product line.

Manufactured by

Symington¶s under

the Golden Wonder brand name.



Released under the well-known Golden

Wonder brand name.

Has the same flavours as the main line +Inferno Chilli.

In the introductory stage of the Product

L

ife Cycle. Positioned within the instant-snack

market.

Product Development?



Market-Penetration Pricing: Introductory Price of 50p.

Psychological pricing: Priced in market at 98p.

Product line pricing: All products lie in same price range.

Promotional pricing: get 5 for 2, great offer!!

Competitive pricing: King Pot Noodle priced at 1.35.

Value pricing: Offering more for lot less.



Normous Noodle Distribution

Transactional Value

yMarketing

yAdministration

yRisk sharing

Logistic Value

yAssortment

yStorage

yTransportation

Facilitating Value

yFinancing

yInformation

yTraining

yAfter sales

Supermarket

chains

Tesco. ASDA, Morrison

(Brassington and Pettitt, )



Advertising Sales

Promotion

Personal

Selling

Public

Relations

Direct

Marketing

Social Media:

Website(expected to

go live during

November

2010)

Facebook

Profile for both

Golden wonder and The

Nation¶s

Noodle

ASDA:

Buy TheNation¶s

Normous

Noodle Pot for

50 p´

The Nation¶s

Noodle Pot ± 5

for £2TESCO:

Buy one for

98p, get 2 for

free!

N/A

Acceptcommunication

with the

audience

during the

parachuting

event in

Portsmouthwhen The

Nation¶s

Noodle was

launched

Nationwide

Sampling tour :London,

Leeds,

Newcastle

(target

audience:

males aged

12-30)Parachuting

Noodle Pots

event 2009

2010-

Celebration of

the first

anniversary2010

Facebook

Profile³You¶ve been

noodled

Game´ ±

noodle hair or

beards



Persuasive launch campaign to beat

competitors.

Promotional event in Portsmouth Product tasting tour across the UK

Used personal selling in six key UK cities.

Tesco and Asda are the major sellingchannels.



Product positioning requires thought to standout from stronger competitors.

The company needs to bring stability into the

pricing strategy. Distributors and Symingtons should work

closely together to better understandconsumer behaviour.

Direct communication channels require workurgently. More promotional events would help target

consumers.



Brassington and Pettitt (2006) Principle of marketing Value-added services, provided by Intermediaries,p

530

The Grocer 2010 [online] http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=212971 [Accessed

22.11.1010]

Catriona MacKoy (2008), The Greatest Marketing Tips In World.

Kotler,P., Armstrong,G., Saunders,J., and Wong,V. (1999) Principles of Marketing , Second European

Edition. Golden wonder admin (2009), available from: http://www.talkingretail.com/products/product-

news/golden-wonder-launches-the-nations-noodle.

The drum,(2009) Golden wonder to launch the new noodle range [Online]. Retrieved on 2 November

2010 from: http://www.thedrum.co.uk/news/2009/07/29/11008-golden-wonder-to-launch-new-noodle-range/

HotUK deals,(2010),the nation noodle 50P launch offer @ Tesco [Online]. Retrieved on 2 November

2010 from: http://www.hotukdeals.com/deals/the-nations-noodle-50p-launch-offer/448631

Enva pack, (2009), little pots of black gold [Online]. Retrieved on 6 November 2010 from:http://www.envapack.com/little-pots-of-black-gold/

Symingtons,(2010), Success at the drum marketing award [Online]. Retrieved on 10 November 2010

from: http://www.symingtons.com/news/2010/item-1249

golden wonder presentation

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