goldark presentation at qualcomm qprize 2014
DESCRIPTION
A presentation about BaaS (Backend as a Service) with the Goldark Platform.TRANSCRIPT
backend platform for mobile apps
What is an App?
What is an App?
BACKEND
FRONTEND
Developer Perspective
Xcode
Android Studio
Frontend Backend
The Backend operation
• hosting, server setup, scaling• database setups• backend programming• webserver setup• querying languages• API design
It is a lot of stuff!
You will spend more time learning how to build your backend than building your app.
35% of total for iOS 18% of total for Androidhttps://gigaom.com/2011/09/29/34-of-ios-and-android-apps-dont-connect-to-a-backend/
Thats why only a few apps in the stores have a backend:
Without a Backend my app:
• can’t be deleted or data will be lost
• can’t receive push notifications
• can’t interact with other people
• can’t store any user information
(analytics)
What is Goldark?
Goldark is a backend platform (BaaS) that brings full backend solution to mobile applications.
Mobile Aplication API Servers
New Developer Perspective
Xcode
Android Studio
Front End Back End
Business ModelFeatures Starter
R$500Professional
R$3000Enterprise Schools/Course
Active Users 5,000 50,000 Custom Custom
Target Individual Agency Company Company Educators
Support X X X
On Premise X
Account Manager X
Instructor X
Goldark “Starter Plan” Total per year
Average cost of a backend Setup+Development*
R$12.000,00
*160 hours at R$75/h
Average cost of a backend host per month**
R$100,00
**1 Small Instance at AWS
Total cost per year
Average cost of 20h backend Developer per month
R$1.500,00
How much can we save?
R$31.200,00
R$6.000,00
You can save 80% of total cost using Goldark
Distribution Strategy
Education
B2B
Agency
On premise Software integration
Enable students to build a full-stack application
Scalability, competitive prices
BaaS - World Market Overview
18.2M develope
rs2013
26.4Mdevelop
ers2019
http://www.evansdata.com/reports/viewRelease.php?reportID=9
BaaS - World Market Overview
2012 2013 2014 2015 2016 20170
1
2
3
4
5
6
7
8
9
Billion $USD
Billion $USD
http://www.prweb.com/releases/backend-as-a-service/market/prweb11519367.htm
CAGR 104%
BaaS World ScenarioParse
Acquired by Facebook for $85M
Total Funding $7M
100,000+ Apps created
KinveyTotal Funding $7MEnded Beta with $5M funding
Demo
Why us?
this is from backend developers to frontend developers
building mobile apps since 2010
scratching our own itch
backend developers with more than 10 years experience
Thank You!
Cesar FernandesBusiness and Operations
Leonardo RossettiProduct and Development
www.goldark.com.br