going visual trends for visual collaboration in latin america
DESCRIPTION
An analysis by Rodrigo Lima , Frost & Sullivan.TRANSCRIPT
Going VisualTrends for Visual Collaboration in Latin America
Rodrigo Lima, Research Analyst
ICTICT
March, 29th 2011
Today’s Presenters
Rodrigo Lima, Research Analyst
Frost & Sullivan
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Focus Points
• Technology Segmentation
• Trends, Challengers, Drives and Restrains
• Market Overview
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• Competitive Landscape
Technology Segmentation
Videoconferencing Market: Market Segmentation (Latin America), 2010
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Source: Frost & Sullivan
Market Trends
• Interoperability as a determining factor
• Video as a service
• Telepresence is likely to gain importance
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• HD equipment gradually becoming available for
everybody
• Customers’ general confusion regarding
available offerings
• Growing demand for desktop video
Major Challenges
• To achieve the expected video quality with less bandwidth consumption
• Companies find it tough to calculate the ROI, as business models are recently being created by vendors
Vendors’ portfolios continue to remain the same
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• Vendors’ portfolios continue to remain the same from the customers’ point of view
• Vendors will be forced to migrate to scalable video coding (SVC), as it offers undisputable advantages to end users
• Development of new businesses model, such as video as a service (VaaS)
Major Drivers
Increased interest of
workers for video solutions
Deployment of new and more
affordable solutions to
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Reduction of travel costs and greater speed of communication
with remote teams
Video as part of unified
communications
solutions to SMBs
Decreasing prices of high-
definition equipment make
video more accessible
Source: Frost & Sullivan.
Major Restrains
High price of solutions, and
lack of a defined business model,
postpones
Vendors haven’t yet developed cost-effective and attractive solutions for
SMBs
Not reliable projections of ROI prevent
mass adoption of video
Poor infrastructure in most of countries
in the CALA region prevent
growth
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postpones purchase
Rapid changes in product and strategies of the vendor
confuse customers
Total Market Segment and Forecast
• The videoconferencing endpoint market is valued at $64.7 million USD and was divided among the following segments as shown below.
4.7%
22.2%
$ 257.9
CAGR: 21.8%
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Source: Frost & Sullivan
73.1%
4.7%
Conference Room Executive Desktop
Telepresence
$ 64.7
2010 2017
Key Regions
• Brazil and Mexico are the most important countries in the region
34.5%
29.2%
63.7%
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Source: Frost & Sullivan
13.4%11.5% 11.5%
TT. Videoconferencing Endpoints
Brazil Mexico Southern Cone Andean Countries CaCar
Competitive Landscape
RADVISION acquired specific assets from Aethra. RADVISION is likely to face the challenge of competing with
the largest endpoints participants
Cisco spent 2010 integrating expertise and products from
Tandberg, and currently is able to offer complete video solutions.
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Source: Frost & Sullivan
Avaya is the newest player in video market
At the end of 2010, HP has announced the launch of new solutions such as
desktops solutions, conferencing room systems and MCUs, through a
partnership with VIDYO
With the acquisition by Logitech, the company is trying to position itself
closer to Tandberg/Cisco and Polycom.
Conclusion/Key Take-Aways
• The spectrum of videoconferencing services is expanding in Latin
America
• Videoconferencing companies should focus on the basics in their
messages to customers
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• Improve marketing and positioning of the solutions
• Partnerships, Alliances, and Interoperability of solutions
• Services is coming ahead
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For Additional Information
Tatiana Brull
Corporate Communications LA
Marketing Communications Executive (+55 ) 11 3065-8445
Cecilia Baruel
Sales Director
Brazil
(+55) 11 [email protected]
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Rodrigo Lima
Latin America Research Analyst
ICT
(+55) 11 3065-8426
Juan Gonzalez
Latin America Industry Manager
ICT
(+54) 11 4777-1554