going mobile the process of transforming content for mobile apps dr. john reid president jer online...
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Going MobileThe Process of Transforming Content For Mobile Apps
Dr. John ReidPresidentJER Online
706-216-3406
Post-LaunchLaunchPre-LaunchMobilization
Going Mobile
Start
Copyright © 2013 Brian BarnesContact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz
1) Transform Your Content Into A Mobile Format
2) Set Up App Store & 3rd Party Services
3) Test & Place In Store
4) Monitor & Update
Case Study: Learn to Create Presentations From an eBook to an App
Key Metric Value
Downloads 2,031
Months In Store 18
Average Downloads Per Month 112
3rd Party Services iAd, Dropbox, Google, YouTube, WordPress
Platforms Supported iPad (all generations)
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz
http://goo.gl/a7NbuX
Copyright © 2013 Brian Barnes
Case Study: Learn to Manage EmotionsFrom Notes to an App
Key Metric Value
Downloads 321
Months In Store 1 (launched July ‘13)
Average Downloads Per Month n/a
3rd Party Services iAd, Google, YouTube, Blogger
Platforms Supported iPad (all generations)iPhone (3G, 4, 4S, 5)iPod (3rd, 4th, 5th)
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz
http://goo.gl/88sB2
Copyright © 2013 Brian Barnes
Platform Capabilities
Capability Benefits
Content Management Modular Organization of Content for Mobile Consumption
User Engagement E-mail, Survey, Blog ,Website, YouTube Video, & Reward Points System
Help Tutorial How To Use The App
Pricing Support Freemium, Premium, and In-App-Purchase Models Supported
In-app Advertising iAd Network (optional) and cross-sell House Ads
Local Data Storage Stores History of User Entries in Local Database
Cloud Data Storage Dropbox Compatible (optional)
Platforms Supported iPad (all generations)iPhone (3G, 4, 4S, 5)iPod (3rd, 4th, 5th)
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz Copyright © 2013 Brian Barnes
Platform Cloud Network
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz Copyright © 2013 Brian Barnes
E-mail & Surveys
Videos
Blog Posts
Blog Posts
Data Sharing
Ads
Post-LaunchLaunchPre-LaunchMobilization
Going Mobile – Step 1 of 4
Start
Mobilizing Content• Competitive Analysis• Content Transformation• Creative Development
• Icons• Splash Screen• Backgrounds
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz
Transform Your Content Into A Mobile Format
Copyright © 2013 Brian Barnes
Content Transformation1 - Examine Existing Course Content2 - Determine Course Goals and Objectives3 - Add, Create and Edit Course Content4 - Divide Course Content Into Week-Long Blocks5 - Section Weeks into Daily Exercises6 - Create Daily Exercises in Question/Response Format7 - Edit Course for Relevant Content, Continuity and Flow8 - Prepare Course for Movement Into App Format
Post-LaunchLaunchPre-LaunchMobilization
Going Mobile – Step 2 of 4
Start
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz
Set Up App Store & 3rd Party Services
Marketing Configuration• Support E-mail• Support Website• Customer Feedback Survey• Link Strategy• Set Up URL Tracking• Set Up Utilization Reporting• Set Up Cross-sell House Ads
App Store Configuration• Namespace Research• SEO’d Keywords• SEO’d App Description• Categories• Bundle IDs• Pricing Strategy• IAP Configuration• iAd Network Configuration
3rd Party Configuration• Support Web Sites• Video Trailer• Blogs & Social Media• Dedicated Support E-mail• Cloud Data Hosting
Copyright © 2013 Brian Barnes
Post-LaunchLaunchPre-LaunchMobilization
Going Mobile – Step 3 of 4
Start
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz
Test & Place In Store
Package Submission• Data Import• Quality Assurance Testing• Archiving• Deployment
Copyright © 2013 Brian Barnes
Post-LaunchLaunchPre-LaunchMobilization
Going Mobile – Step 4 of 4
Start
Contact: Dr. John Reid, 706-216-3406 http://jeronline.com/apps4mybiz
Monitor & Update
Ongoing Maintenance• Code Updates• Financial Reporting• Transaction Monitoring• Customer Feedback• Pricing Management• Promo Code Management• Link Tracking• Competitive Tracking
Copyright © 2013 Brian Barnes