goexcursion.net international marketplace for tours and activities
TRANSCRIPT
GoExcursion.net
International marketplace for tours and activities
• Tours, Activities and Guides All Over the World
• Tickets to museums, aqua parks, amusement parks, etc.
• Reviews, feedback, photos.
GoExcursion.net – impressions where you are
Marketplace• The market of international Tours & Activities is estimated to
be worth $90 billion annually: USA – 33 billion, Europe – 51 billion(Source: PhoCusWright’s When They Get There and Why They Go)
• Annual market growth is about 4% (Source: UNWTO).
• Estimated number of tour guides on the market - more than 4,000.
• Number of objects for ticket sales - more than 1,000.
• Target audience - 90% of the tourists.
• Age group - 25 - 65 years.
GoExcursion.net
Problem
The exact same tour sells several guides.
• Someone have attractive price, • Someone have longer the tour, • Someone have a tour includes meals, • Someone have more comfortable transport,• Someone to offer more convenient time of tour.
There are a lot of choices.
HOW TO CHOOSE THE BEST TOUR GUIDE FOR YOUR TRIP?
GoExcursion.net
SolutionGoExcursion – compare tours before you book your
trip.
GoExcursion.net
Key Functional - Continue
GoExcursion.net
Marketplace B2C, buying - selling tours, tickets to museums, amusement parks, aqua parks, zoos, SPA salons, and other attractions.
Service providers (private guides, tour guides, tour operators, museums, aqua parks, amusement parks, etc.) can sell their services through our platform. Platform have a commissions from the transactions.
Key Functional - Continue
GoExcursion.net
• The largest catalog of excursion tours and guides For 05.25.2014 more than 1500 contacts of guides in our database.
• Video Presentations of tours and guidesColorful description - half a battle of your sales (Source: PhoCusWright’s When They Get There and Why They Go)
• «Request Tours» - Ability to find and book a tour in accordance with customer requirements
30-35% of consumers do not want to book a tours in advance, 5% want to be able to immediate confirmation from the guide (Source: PhoCusWright’s When They Get There and Why They Go)
• Reviews tours, guides, and attractions.
Revenue Projections
GoExcursion.net
Name of Source End of 1st year
End of 2nd year
End of 3rd year
End of 4th year
End of 5th year
Number of months in a year
2 12 12 12 12
I. Commissions for travel guides’ services (15%)
Average order value 120 $
Average number of tours per day for one subscriber 1,2
Number of days in the month 20
Subscribers 200 1000 2000 2500 3000
Specific gravity of portal of total transactions
3% 5% 7% 8,5% 10%
Income 62208$ 259200$ 725760$ 1101600$
1555200$
II. Subscription fee (100 $/year)
Subscribers 100 200 300 300 300
Income 2000$ 20000$ 30000$ 30000$ 30000$
III. Percentage from selling tickets (7%)
Average order value $80.00
Average number of tickets sold per month
5 15 30 60 100
Number of objects 20 50 100 150 200
Income $1134 $50400 $201600 $604800 $1344000
TOTAL INCOME$65342 $329600 $957360
$1736400
$2929200
Expected Costs
GoExcursion.net
Cost End of 1st year
End of 2nd year
End of 3rd year
End of 4th year
End of 5th year
Fixed charges $191900 $210600 $224400 $282000 $306600
Variable charges $108000 $120000 $195600 $255600 $270000
Taxes $3267 $16480 $47868 $86820 $146460
Total $303167 $347080$46786
8$62442
0$723060
Competitors
GoExcursion.net
ExcursiopediaSale of tours and ticketsTours: 20000Guides: UnknownMonetization: Commissions for travel guides’ services www.excursiopedia.com
Tourister.ruCatalogue of tours and guidesTours : 9796Guides : 1002Monetization: Subscription fee http://experts.tourister.ru
ToursByLocalsSale of toursTours : 10420Guides : 1712Monetization: Commissions for travel guides’ services www.toursbylocals.com
365 ticketsSale of ticketsObjects – more than 1000
Monetization: Percentage from selling tickets www.365tickets.co.uk
City-discoverySale of tours and ticketsTours : 6000Guides : UnknownMonetization: Commissions for travel guides’ services www.city-discovery.com
GetYouGuideSale of toursTours : 3000Guides : UnknownMonetization: Commissions for travel guides’ services www.getyourguide.com
* It is not final list of competitors
Competitive Advantages
GoExcursion.net
• Functionality for comparing guides offers
• Video Presentations of tours and guides
• Functional "Request Tour"
• Functional "Offer your price" (Pending)
• The largest catalog of guides and tours
• Accumulated reviews and photo galleries
• Sale of tickets • Flexible billing
• Multilingual (English - general, Russian, German, Spanish, Chinese)
Target Audience
GoExcursion.net
• Travelers interested in tours and activities in a foreign country.
• Internet users.
• Age group: 35-64 years.
• Location: Russia, Ukraine, Germany, Spain, France, UK, Netherlands, Italy, USA, China.
• Family income: not less than $ 1,500 per month.
• Buyers cameras and camcorders.
Marketing• Promotion in search engines (SEO).
According to research of PhoCusWright's When They Get There and Why They Go, the search engines result is the main source of finding information on tours and activities. To advance in the search engines will be used for article marketing thematic platforms (20-25 articles / mth.) . The first placement of articles planned for September 2014. Optimize pages for search queries performed in the process of developing the site.
• Viral Marketing (get a discount for invited friends). We will give a 5% discount for 5 invited friends. This tool will effectively increase the number of subscribers to our service and provide the highest level of confidence among potential buyers.
• E-mail Marketing.Effective tool, especially if the communication is effected recipients trusted sites. Avtobazar.ua (700,000 subscribers), Maxpark.ru (3,5 mln subscribers) are loyality partners to the founders. In Europe, USA, Russia, search for partners for e-mail newsletters begin in September 2014.
GoExcursion.net
Marketing• Google Adwords and Yandex Direct.
This promotion channel will attract the target audience as possible, both among service providers and customers. The campaign is aimed at not less than 50 search requests. Campaign launch - end of the development, in November 2014.
• Social Networks (SMM).In addition to creating a groups in social networks, will plans to launch banner advertising. This channel promotion proved to be quite effective. We started The experiment: 1045 rub. - 280 hits. Campaign launch - end of the development, in November 2014.
• Forums.
• Integration with travel portals.
GoExcursion.net
Team
• CEO – higher economic education (Magister of Finance), more than 15 years of experience project manager. The last few years manages the project Avtoglobal.com
• CTO – higher technical education, more than 15 years of experience software development. Is the general developer and architecture of Avtoglobal.com
GoExcursion.net
• Content Manager – more than 4 years of experience SEO & SMM. Now is content manager in Avtoglobal.com, also responsible for SEO and SMM
• Also the team include of consultants-experts from Ukraine, Spain, Israel.
The main quality of the team - the ability to achieve a goals.
Risks
Стоимость 1% долевого участия 2200 $
GoExcursion.net
Risk DecisionLack of excursions Filling suggestions during the development
of the portal.
Lack of sales Subscription fee. Part of the guides gave preference in favor of a subscription fee.
Lack of portal / portal not workable
More than 10 years of experience in project management in software development allows us to anticipate and eliminate all risks about working on the release of the portal.
Lack of buyers The team has experience with all the above promotion channels. Engaging the target audience confirms sales.
Domestic political factors The marketplace has an international focus.
Investment
GoExcursion.net
№ Expenditure items Amount (USD)
1 legal services 1 500
2 Office equipment (furniture, LAN, office equipment)
2 600
3 Office rental ($35 * 60m2 * 12 mth ) 25 200
4 Office maintenance ($600 * 12 mth) 7 200
5 Dedicated Server ($200 *12 mth) 2 400
6 Salaries (12mth) 135 000
7 Contextual advertising ($5000 *12mth) 60 000
8 Link building ($400 *12 mth) 4 800
9 SMM budget ($1600 * 12 mth) 19 200
10 Costs associated with the signing of customers ($2000 *12 mth)
24000
11 Overheads ($2250* 8 mth) 18 000
TOTAL: 300 000 USD
Immediate Goals
GoExcursion.net
• Acceleration of product development. Without attracting investment the product will not released previously 01.11.2014. Due to investment we plan to accelerate the development and release the product until 01/09/2014.
• Marketing Support.Investing to marketing campaign to accelerate and reach the widest audience. Accelerated increase in market share.
• Growth and an increase in base service providers. Availability for 2000 service providers will provide project leadership among competitors. Our plan - at least 3000.
Financing Stages
GoExcursion.net
№ Stages Amount (USD)
Source
1 Designing and scope of requirements 2 000 Own funds
2 Prototype 12 000 Own funds
3 Release of product 75 500 Investment
4 Formation the base of suppliers 13 000 Investment
5 Marketing support(link building + SMM)
4 000 Investment
6 Commercial product 207 400 Investment
6.1 Marketing support(link building+ SMM + context)
90 000
6.2 Software support 30 000
6.3 Clients support 32 500
6.4 Operating expenses 54 900
Share in the project
• The required investment amount– 300 000$
The size of share will be discussed in the negotiation
GoExcursion.net
Return on Investments
• Expected profit for 5 years more than 6 017 902$
• Return of investment during 3 years
GoExcursion.net
Summary• Technology of development: Node.js• Data Base: Mongo DB• Supporting for Cross-Browsers• Mobile version
• Date of start of development: 04.01.2014• Planned date of prototype: 06.01.2014• Planned date of start of the project: not later than
11.30.2014
• Planned number of guides on 11.30.2014 – not less than 300
• Planned number of places (zoos, aqua parks, museums etc.) for tickets sale 11.30.2014 - not less than 100 (Perhaps more than 1000 places if create integration with 365 tickets.co.uk)
GoExcursion.net
Prototype
GoExcursion.net
• http://46.252.192.3:5000/index.html - home page• http://46.252.192.3:5000/excursions.html - tours list• http://46.252.192.3:5000/guides.html - guides list• http://46.252.192.3:5000/excursion.html - tour detail
GoExcursion.netUzhun Valentin
CEO
Atlanta, GA+1 214 734-6782
Ukraine, Kiev+380 50 500-9897
GoExcursion.net