GODREJ NATURE’S BASKETIndia

COMPANY PROFILE Godrej Nature’s Basket – a retail

venture of Godrej group and is today India’s foremost retail destination for fine foods from across the world.

Started in 2005 as a single fresh food store, it has today morphed into a 29 store chain of premium gourmet stores at high street locations in Mumbai, Delhi/NCR, Pune, Hyderabad and Bangalore.

PRODUCT DEPTH Products ranging from the international

brands to national premium brands

• Private labels are also on offer

PRODUCTPrivate brands :

1) Healthy - Groceries 2) L’exclusif – Sauces, Munches, Roasted seeds 3) Real good – Chicken

PricePricing is in between the international products and the national brands offered in the store

GIFT HAMPERS

PROCUREMENT All the products under private label are

procured from a manufacturing plant in Mumbai

Other products are procured from the distributors in the city

Replenishment of stock is done at the end of every week

Natures Basket Ltd.Gate No. 4, Pirojshanagar,Vikhroli (East) ,

Chicken Procured from:Baramati Chicken

PRIVATE LABEL V/S BRANDS

Private Label30%

Other Brands

70%

Contribution to monthly sales

PRIVATE LABEL V/S BRANDS

Private Label50%

Other Brands50%

Contribution to monthly prof -its

PRIVATE LABEL V/S BRANDS

Private Label6%

National Brands4%

International Brands

90%

Shelf Space ratio

PROMOTION For Private Label done through mailers

and sms campaigns For other brands no special activity is

carried out Inside the store, no separate

promotion for private labels

Thank You