Goals Media Formats

Experiential Posters Postcards Digital Screens

Goals Network

• The UK’s premier chain of 5-a-side centres • Over 37 nationwide 5-a-side FA accredited all weather centres• All sites located around major conurbations• Upmarket, clean and uncluttered media environment• Making football accessible - very easy to get 5 friends / colleagues together and hire a pitch

Goals Environment

• Goals commit to an unrivalled investment in new sites (£2.5m vs £1.5m of nearest competitor)• Consistent format across the entire chain ensures optimal media positioning and delivery• Areas within each venue allow targeted messages to be delivered at key times• Bar area provides access and targeting of 18+ audience

Goals Audience

• Monthly footfall 412,000 adult players, 93% male• 18–25 years: 37% 26–39 years: 40% 16 years and under: 10%• Good ethnic and demographic cross section of ABC1’s, C2D’s• Active, sociable, steadfast footy fans

TGI• Three times more likely to influence others on material purchases• 72% like to keep up with developments in technology, 1.5 times as likely as the

average person• 73% agree it’s worth paying extra for quality goods

Recession Proof

• In the economic climate consumers are turning to hobbies / activities• Goals Soccer Centres have reported record results; 2010 sales rising 20 per cent to £27.8m • Celebrating their eighth year of consecutive growth, a further 7 sites in pipeline for 2011• Expansion in to US and South African territories underway

"Demand is undiminished. We recently asked our customers if they planned to spend more time playing football over the next year than usual and a quarter of them said they would. So, even our existing customer base is proving extremely loyal." Keith Rogers, Managing Director

Leagues, Tournaments and Online

• Goals cater for 5-a-side players with any level of interest or commitment. Pitches can be hired on a bespoke basis, for groups of friends looking for occasional games• More organised teams can play in leagues which run throughout the year in 14 week “seasons” – sponsorship available• Tournaments take place every other month - local heats with winning teams progressing to a national final – sponsorship available• Players book pitches, register their teams and track their progress online. Goals are very active with online and emarketing, and both can be incorporated in a media campaign

National Coverage

Example Campaign Tier 1

6-sheet domination Bar media - table talkers and postcardsReception media - standees / sample unit and postcardsChanging room media - locker / shower vinylsDigital screens

4 weeksMedia: £62,000 gross

8 weeks: Media: £98,000 gross

Production/fulfilment has not been included and will vary depend on type of activity

Example Campaign Tier 2

6-sheet domination 3 x ambient formats (reception, bar or changing room)

4 weeksMedia: £42,000 gross

8 weeks: Media: £68,000 gross

Production/fulfilment has not been included and will vary depend on type of activity

National Tournament

35 regional heats, culminating in national final

Media presence throughout tournament

Pro-active approach from Goals to recruit / register new and existing teamsSMS to lapsed usersEmail to current usersWeb marketingInternal promotionLocal recruitment drive by all centresPrizes for players to be supplied by sponsorTournaments attract around 5,000 players

Media: £50,000 gross

Production/fulfilment has not been included and will vary depend on type of activity

Sponsored League

Sponsor a specific weekly league – the “Brand X Thursday Night League”

Media presence throughout the duration of the 14 week leagueBranded league tables continually shown on TV screens in all venuesBranding included on all relevant Goals communication with membersEmail sent out to users announcing the start of the new season

A real opportunity to create prestige and aspiration for players to compete in the Brand X league

Media: £70,000 gross

Production/fulfilment has not been included and will vary depend on type of activity

6-sheets

High impact and share of voice, with just two panels per venue located in high footfall and dwell time areas

Experiential Opportunities

High dwell time and consumer engagement

Digital Screens

High frequency extension of TV ads. Screens deliver relevant content related to Goals sites - league tables, tournament recruitment, etc

ObjectiveTarget active “Doer” males in a social environment to drive sales to both stand alone stores and concessions.

VenuesNational

Activity6-Sheet Posters – 2 per venue

ObjectiveTargeting 18-24’s as their key audience with a focusing of targeting males.

VenuesNational

Activity6-Sheet Posters

ObjectiveTargeting 16-24’s male in a sociable environment to drive to the cinema to see the film.

VenuesNational

Activity6-Sheet Posters in Goals and Health Clubs, collectable sets of postcards in Universities.

ObjectiveIncrease awareness of Ginsters association with Grass Roots football and drive sales in key geographical areas of the UK

Venues6 Sheets in all Goals Soccer CentresPitch Banners in 10 key selected venues

Activity6 Sheet Posters & Pitch Banners

ObjectiveRecruit players for the 09/10 Dream Team season and inform of the largest prize available in this type of competition across a relevant audience of football fans in an environment where conversation can be encouraged

VenuesNational

Activity6-sheet posters, locker vinyls and bar table talkers

ObjectiveLaunch Volkswagen Tiguan to a male dominant audience. Part of an integrated campaign, also using Boomerang Health Clubs

VenuesNational

Activity Digital screens were used to show off the new car. The 30 second advert was screened four times per hour.

Triple postcards gave additional impact to drive response, allowing consumers to request brochures and test drives.

Sally Chapman, Volkswagen: “Boomerang Media’s networks have enabled us to engage with our target audience, in environments where noticeability of advertising is high, while our target audience is in a positive mindset.”

ObjectiveLaunch their ‘Twenty-Four-Seven’ football information service, sourced through Sky Sports and The Sun, to young male football supporters

VenuesNational

ActivityExperiential activity including locker vinyls in the changing rooms and table top standees displayed in the reception and bar

Shadi Halliwell, Head of Brand & Marcomms, O2 (UK): “Boomerang’s Goals network provides a great opportunity for us to exclusively target and engage with an undiluted ‘football loving’ audience when they are in the right mindset.”

Summary• Goals Soccer Centres attract a monthly footfall of 412,000, 93% of whom are male • A strong media environment

– Upmarket, clean– High noticeability of advertising– Sociable venues with long dwell times– Positive mindsets = receptive to messages

• Opportunity for brands to target steadfast footy fans all year round, without huge costs

• Good mix of media formats to give maximum brand cut through• Our own in-house fulfilment team to ensure campaigns are delivered professionally