goal-driven facebook business page tips & strategies
TRANSCRIPT
Recent
2014
2013
2011
2010
2001
About
Freelancing - Game developer, website developer and graphic designer
Started traditional and inbound marketing
Founded Enamtila Digital Solutions
Worked with more than 100 businesses across 16 countries
Launched Tycoon Philippines and other several online website assets
Author of 2 books and blogs at roelmanarang.com
Increase
Page Likes
Increase
Engagement
Drive Targeted
Traffic
Increase Online
Sales and Leads
Increasing Page Likes2 TIPS
Integrate social buttons for following and sharing
PART 1: THE ORGANIC WAY
Start a Facebook paid advertisement campaign
PART 2: THE FASTER WAY
Things you need to test when creating ads that converts
Image
Headlines
Ad TextAudience Setup
Things you need to test when creating ads that converts
Image
Headlines
Ad TextAudience Setup
Two Targeting Tips
Website visitorsTARGETING TIP #1
Interest-based targetingTARGETING TIP #2
Increasing Engagement2 STEPS
Create content with viral impactSTEP 1
Types of contents that produces engagement and other results
THE BUZZFEED WAY
Types of contents that produces engagement and other results
THE BUZZFEED WAY
Humorous content
Types of contents that produces engagement and other results
THE BUZZFEED WAY
Humorous contentContent that is particularly useful, ingenious, or admirable
Types of contents that produces engagement and other results
THE BUZZFEED WAY
Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shocking
Types of contents that produces engagement and other results
THE BUZZFEED WAY
Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shockingSchadenfreude-esque content. People like to feel better about themselves by mocking or ridiculing the failures of others, especially the famous
Types of contents that produces engagement and other results
THE BUZZFEED WAY
Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shockingSchadenfreude-esque content. People like to feel better about themselves by mocking or ridiculing the failures of others, especially the famousContent that points out the failings of both individuals and society -- a way for everyone to collectively vent through shared frustrations
Types of contents that produces engagement and other results
THE BUZZFEED WAY
Humorous contentContent that is particularly useful, ingenious, or admirableContent that is shockingSchadenfreude-esque content. People like to feel better about themselves by mocking or ridiculing the failures of others, especially the famousContent that points out the failings of both individuals and society -- a way for everyone to collectively vent through shared frustrationsStrange, bizarre, and other curiosity-triggering content
Boost your PostsSTEP 2
28% Engagement Rate
Driving Targeted Traffic3 STEPS
Post Link-Type ContentsSTEP 1
Find Posts with at least 10% Engagement Rate
STEP 2 (OPTIONAL)
Boost your post targeting website visitors audience
STEP 3
Increasing Sales and LeadsTHE INBOUND WAY
Converting Visitors into Leads or Customers
INTEGRATING INBOUND METHODOLOGY
Setup your Landing PageSTEP 1
Create a Thank You PageSTEP 2
Make your ads and posts as call-to-action and drive visitors to your
landing page
STEP 3
Monitor and aim for a minimum of 20% conversion rate.
AND…
Want more?
QUESTIONSAND ANSWERS
blog: roelmanarang.comteam: enamtila.commag: tycoon.ph
Upcoming Book