goafest ppt

8/9/2019 Goafest Ppt

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Goafest 2010: survival of the freshest

Organized by-


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survival of the freshest

- Recognises and applauds those who dared tobe different in the challenging years that hasgone by.

Goafest2010 session

Time to grow and discuss about the strategieson the development of brands, markets,

media markets, creativity and research-by Sam Balsara, the chairman of the Industryleadership conclave.


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The winners of abby award 2010

Ogilvy & Mather won a Grand Prix

for the Vodafone-ZooZoo

campaign and in the Best use of

Integrated category

Nirvana Films also won a Grand

Prix for the Vodafone-ZooZoo

campaign in the Film Craft

category.


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Toppers


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Social Media Is The Mantra For The

Next Gen A panel discussion on social media opportunities by

international online entrepreneurs

Trends and Risks for the Advertisement and Marketing

industry in Social Media.

India brings advantages such as the size of the country,

growing economy, high level of education, English speaking

and barely existing early stage financing. Perfect for

investment purposes! - Patrict Liotard-Vogts


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George Michaelides - Global Leader -

Mindshare Invention spoke about criterion forjudging a good IDEA.

IDEA CULTURAL + APPROACHES

= CREATIVE &

ENTERTAINING16%rati al

84%em ti al


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IDEA DESCOVERSTHREE ACTS:

Discover (how will people find it and

access it),

Involve (how will people feel a part of it),

Share (how will people talk about it) &

Act (how will people act on it).


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Jan Leth - Vice Chairman - Ogilvy

DigitalNew creativity through 4 factors:

ALPHA - The leaders, the innovators, the

champions of your brand. Createopportunities for participation.

BETA - Marketing and Product development

must co-exist, not in a linear fashion. Direct

Marketing is the future of advertising, and

Digital is the future of Direct Marketing.


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Digital


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DigitalDATA - Data = Metrics = Accountability. This is a

new form of storytelling is evolving through

the use of dynamic data.

DADA - Thinking "Dada" is incredibly important

if you want to survive in the digital age. Re-

evaluate and redefine all elements of

marketing. Consumers are creating their ownexperience of the brand


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Andy Greenaway - Regional Creative

Director,S

aatchi &S

aatchi

China is now the No 1 internet market in

the world.

His mantra for creativity included:

- Dont broadcast but attract eyes,

- Use traditional media but in a differentway and Encourage participation


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EVENT COVERAGE

UTV- new launch bloomberg

SET DISCOVERY

STATE BANK OF INDIA

70 EVENT MANAGEMENT GROUP


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THANK YOU


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By Isha & Ashutosh

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