GMMP 2009/2010

• Follow the GMMP Monitoring Methodology Guide

Monitoring involves:• Quantitative analysis: the numbers of women and men in the world's news, the types of story in which they are found, the roles they play in the news.

•Qualitative Analysis: A detailed study of some news stories, to illustrate basic patterns in the news reporting. This analysis will be done by the national and regional coordinators. But we need every individual monitor to help identify suitable stories in television, radio and newspapers.

Getting started

Which media to monitor and how to select them

•National media•Most important – by circulation or reputation•Try to reflect balance and diversity across ownership, political views, audience, language, geography,•Accessibility – must be able to receive it.

Look at the listing of GMMP media density bands to see how many newspapers, radio and television stations should be monitored in your country.

Getting started

•12 to 14 Main stories news only!•If story starts on main news and is continued elsewhere code all of it;•Code all items on main page, then move on;•Code images the same as you would another story;

What to code - Print

What NOT to code:•Editorials, commentaries, letters to editor;•Story listings•Jokes and cartoons•Weather reports•Advertising

When in doubtcode it and let us know

•Main news only!•Full news bulletin: include all types of news, local, national, international. etc;

•Sports and weather – where part of the news•Only one from each station

What to code: Radio & Television

What NOT to code:•Introductions or headlines sections•Scrolling news text;•Advertising•Documentaries, entertainment programmes

When in doubtcode it and let us know

The Coding Sheet Part A: Basic Info.

Country code: •Enter this every time; •Refer to the list. For example, Egypt – 502

Name of Media:•Be specific with title and edition

Monitor code: •Use three digits starting with 000, then first three initials of name. For example, William Bird - 001WBI•This will enable country coordinators to track monitors if necessary

Coding Sheet Part B: The Story

Subject: Choose one subject that best describes how the story is reported. Rely on the headline. Who or what is the core focus? Who or what has greatest prominence? Refer to the methodology guide for a list of subjects.

Scope: Code the widest geographical scope that applies: if the event has both local and national importance, code national.

Relevant policy: Scan the full news story and code ‘1’ if it quotes or makes reference to any piece of legislation or policy that promotes gender equality or human rights.

Coding Sheet Part C: Journalists and Reporters

Code each journalist and reporter where you have reasonable level of certainty.Rely on common trends and naming conventions.

For Radio and TelevisionCode the anchor/reporter in each item – even if it is the same person

Coding Sheet Part D: People in the NewsCode:•Any person whom the story is about•Each person who is interviewed;•Each person quoted in the story (directly/ indirectly)•Secondary sources – where quoted• If there is a photograph in the story, what can you conclude from what you see?

Do NOT Code:•Groups (e.g. group soldiers)•Organisations, companies, parties, UNLESS 2ndry;•Characters in books or films UNLESS about them;•Deceased historical figures UNLESS about them;•People simply mentioned or listed UNLESS about them.

Coding Sheet Part E: AnalysisAre women central to the news in this story?

Does the story clearly highlight issues concerning equality or inequality between women and men? Stories in which women are central to the news do not necessarily highlight issues of equality

Does the story challenge stereotypes about women and/or men? Are the activities or occupations mentioned in the story ‘traditional’/not traditional?

Do you think that this particular story would be a useful example to analyse in more detail? Refer to methodology guide for tips on selecting a story for further analysis.

Rule1: AccuracyA few mistakes can tarnish the entire exercise and damage it’s credibility

Golden Rules of Media Monitoring

Rule 2: Fill in the form.•Do it to the best of your ability. Check it again•For most there is an “unsure” option – this is bad but better than nothing.

Rule 3: Rely on the story ONLY not what you might know•Do NOT hunt for items about women or gender.• Always refer to the GMMP methodology guide.

Rule 4: Back to Basics. When in doubt refer to the GMMP methodology guide.If the answer is not there, go to the overall objective:

“to monitor gender representation in the most important news of the day.”Work back from this point.Communicate with us!

Golden Rules of Media Monitoring

Rule 5: When it is, clear it is clearIf the answer is not clear form the outset and you find yourself having serious doubts about it, it is probably not clear. In which case err on the side of caution.