globalshop09_enhancing_the_in-store_experience
TRANSCRIPT
![Page 1: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/1.jpg)
Enhancing The In-Store Experience
5 Technologies Changing The Marketing Landscape
![Page 2: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/2.jpg)
Turbulent Times
![Page 3: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/3.jpg)
Business Needs
• Retain & Convert
• Increase Efficiencies
• Improve Satisfaction
• Differentiate
Customer Needs
• Save Time
• Save Money
• Improve Experience (Service & WOW!)
![Page 4: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/4.jpg)
Customer Experience Technologies Provide A Bridge Between Customer & Business Needs
![Page 5: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/5.jpg)
AUDIO SMARTSHELVES
DIGITALSIGNAGE
KIOSKS MOBILE
![Page 6: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/6.jpg)
Why The In-Store Experience Matters...
Generation Tech XBox • Wii • HD • Cell Phones • Internet
![Page 7: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/7.jpg)
Why The In-Store Experience Matters...
Abundance of Choice
![Page 8: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/8.jpg)
Why The In-Store Experience Matters...The Connected Customer -
Social Buzz
![Page 9: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/9.jpg)
A Bad Customer Experience Leads to...• Lost Business
81% would stop doing business69% would NEVER return
• Viral Detractors74% tell others about poor treatment20% have posted negative feedback online
• Operational Burden61% have directly complained37% have returned products
Source: 2008 Customer Experience Impact Report(RightNow Technologies & Harris Interactive)
![Page 10: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/10.jpg)
Source: 2008 Customer Experience Impact Report(RightNow Technologies & Harris Interactive)
A Good Customer Experience Leads to...• Customer Acquisition
53% would recommend
• Repeat Business52% would feel encouraged to spend more
• Sustained Business50% will always/often pay more for better
![Page 11: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/11.jpg)
Technology Can Be Used to Amplify The Experience
![Page 12: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/12.jpg)
The Experience Is Engaging
![Page 13: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/13.jpg)
The Experience Is Engaging
![Page 14: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/14.jpg)
The Experience Is Engaging
![Page 15: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/15.jpg)
The Experience Is Engaging
![Page 16: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/16.jpg)
The Experience Is Empowering
![Page 17: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/17.jpg)
The Experience Is Empowering
![Page 18: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/18.jpg)
The Experience Is Empowering
![Page 19: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/19.jpg)
The Experience Is Empowering
![Page 20: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/20.jpg)
The Experience Is Embedded
![Page 21: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/21.jpg)
The Experience Is Embedded
![Page 22: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/22.jpg)
The Experience Is Embedded
![Page 23: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/23.jpg)
The Experience Is Embedded
![Page 24: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/24.jpg)
The Experience Is Mobile
![Page 25: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/25.jpg)
![Page 26: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/26.jpg)
The Experience Is Mobile
![Page 27: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/27.jpg)
The Experience Is Mobile
![Page 28: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/28.jpg)
![Page 29: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/29.jpg)
![Page 30: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/30.jpg)
Product Pick-up or Motion
Triggers
Offers
Targeted Media
Guided Selling
Produces
Consumer Metrics
The Experience Is Intelligent
![Page 31: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/31.jpg)
The Experience Is Intelligent
![Page 32: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/32.jpg)
The Experience Is Intelligent
![Page 33: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/33.jpg)
The Experience Is Intelligent
![Page 34: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/34.jpg)
The Experience Is Integrated
![Page 35: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/35.jpg)
The Experience Is Integrated
Casino/Bars
Onboard Administration
BizTalk
Property Management
Appointments
Point of Sale
Broadcast Center
Spa/Fitness
Guest ServicesWayfinding
Staterooms
Labs/Cafes
Crew Cabins
Shore Excursions
![Page 36: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/36.jpg)
AUDIO SMARTSHELVES
DIGITALSIGNAGE
KIOSKS MOBILE
The Bridge Technologies
![Page 37: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/37.jpg)
It’s All About the Experience!
![Page 38: GlobalShop09_Enhancing_The_In-Store_Experience](https://reader033.vdocuments.site/reader033/viewer/2022060118/55894a88d8b42a4b648b46e1/html5/thumbnails/38.jpg)
Thank YouBrian Ardinger - Chief Marketing Officer
Phone: 402-323-6262Web: www.nanonation.net
Email: [email protected]