PowerPoint Presentation

Globalization Introduction

Globalization: ContestedRoots?First came into use in 1940sTheodore Levitt Marketing MyopiaHarvard Business Review The Globalization of the MarketHarvard Business ReviewBuzzword- 1990sDescribe interdependent social lifeDisputed concept- Why?

Confronting GlobalizationReactionsGlobal villageGlocalizationGlobal invasion into local realmBuy AmericanLocavore movementPhenomenaNAFTAWTO9/11

2010 World CupWhy does the author use the 2010 World Cup to explain globalization?

Orlando Stadium, Johannesburg, South Africa2010 World CupWhy does the author use the 2010 World Cup to explain globalization?-Connects global-local dynamics/ chain of interdependenciesTeams from 6 continentsInternational coverageTourism in SAInvestments/ sponsorsSoccer ball (or football for purists/ everyone in the world outside of the U.S.)Superstars

2010 World Cup SuperstarsDiego Forln- UruguayanShakira- ColombianWaka WakaGolden Sounds- CameroonZangalwa- 1949 Popular army song in Africa

What about bin Ladens appearance denotes globalization?FatiguesSoviet originAK-47Soviet originGlobal weaponArms tradeMicrophone, Timex watchWestern equipment

Globalization-Processes that weaken national identity-Dependent on global imaginary

Global Imaginary -Encompasses globalization-Global social consciousnessGlobalitySocial result of globalization processTermsGlobal ImaginaryGrowing consciousness of global communityTo which community do you belong?IdentityTribal v. nationalConsumer habitsLocal v. importedInformationLocal news v. world sourcesSocial networkLocal community v. Facebook

GlobalizationSet of social processes3 assertionsChallenges nationalism, the stateMoves toward globalityGlobal cities Not yet at globalityStill bordersNot fully blendedIntermestic issuesEx: Sushi

GlobalitySocial conditionInterconnections that melt bordersElements of economics, politics, culture, environmentUltimate indication of integrationEx: Creating a concise intl law on human rights

Poster reads:Stoning (was)Capital Punishment is really not that complicated.Ending it is.

Really not that complicatedHaavard PedersenItalyhttp://good50x70.org/2007/gallery/gallery03/

Globalization as FocusCharacteristicsUneven processMultifacetedMultidimensionalDynamicIntangible & tangible aspectsForeign words/phrasesMaterial objects

Hello Kitty, Japan, 1974Globalization as FocusRequirementsGlobal networksExpansion across bordersTechnology

Globalization as FocusDo you agree with Steiger about the difficulties of defining globalization?

DefinedGlobalization refers to the expansion and intensification of social relations and consciousness across the world-time and world-space.(Steger, 2009, 15)