JUST DENIMMolly McDonaldKayla IngramJessi Hager

Taylor Piccorelli Lizzi Lithiluxa

Mission Statement: We strive to provide quality denim to our customers in relevant

styles with the peace of mind that our merchandise is ethically and sustainably sourced.

Job Titles and Salaries

CEO: Jessi Hager ($80,000)

Creative Director: Kayla Ingram ($54,000)

Production/Sourcing: Molly McDonald ($53,000)

Vendor Specialist: Taylor Piccorelli ($53,000)

Sales Director: Lizzi Lithiluxa ($60,000)

Country of Origin & World Fact Book

Geography and People:

●Population: 1, 251, 695, 584 (almost 4times the size of our population)

●Land Area: 2,973,193 sq. km. (roughly ¼ sizeof the U.S.)

●60.5% of this land is agricultural

●Most prevalent languages are Hindu (41%), Bengali (8.1%), Telugu (%7.2), Marathi (7%)

●Environmental Issues:deforestation, soil erosion,air pollution from industrial effluents, water pollution from raw sewage.

Government and Economy

●Legal system: common law system based on the English system

●Prime Minister Head of Government: Narendra Modi

●Agriculture Products: rice, wheat, oilseed, cotton, jute, tea, sugarcane, lentils, onions, potatoes.

●Industries: textiles, chemicals, food processing, steel, transportation equipment, mining, petroleum

●Export Partners: China (12.7%), Saudi Arabia (7.1%), UAE (5.9%), U.S. (4.6%), Switzerland (4.6%)

Sourcing & Materials

●Pratibha Syntex, India○

Launched in 1997, First Vertically Integrated fiber-to-fashion Manufacturer○

Network of over 30,000 farmers across 4 states■

Both farmers and factory workers earn a premium where they vote to receive cash or to invest in community projects (e.g., education, health care)

○2015 Global Leadership Award in Sustainable Apparel (GLASA) in recognition for their water recycling facility■

92% of water output from dyeing process is recycled■

involved in rainwater harvesting○

90% of the facility’s hard waste is recycled into coarse yarns○

65 % of the soft waste (pre-spinning) is recycled into knit fabrics○

Vasudha Organics■

Organic and FTC Cotton, low impact dyes, SEED initiative in Sustainability (Socially Inclusive, Economically Empowering, Environmentally Driven, Development)

●Conserve India, India○

Making accessories from Recycled Denim, Sari’s, Seat Belts, ALso known for HRP (Handmade Recycled Plastic)

●Sportek, U.S.A○

Elastane○

Recycled Spandex

Corporate Social Responsibility

●It is important to Just Denim to encourage action in social and environmental movements through our transparent involvement with other organizations

●Just Denim would like to collaborate with other organizations and share similar goals when promoting ethical business practices

●We would like to increase awareness and encourage consumers to think about the amount of textiles that go to waste

every year ●

Just Denim strives to build a relationship within the consumer and our products by helping our consumers see our workers as human beings

●It is important for our consumers to recognize the impact we are making and how we help to sustain the earth in all aspects of the environment

Just Denim Blog: We created a blog to better communicate with our world. W

e want to hear customers’ perspectives so we can better serve their needs--not only as our customers--but as fellow human beings. http://justdenim.weebly.com

Featured Styles

Three Original Designs

High-Rise Flare●

Button fly●

3 sustainable washes●

fitted through thigh and flared at ankleThe Mid-Rise Jogger●

Drawstring with elastic waistband & fitted ankle cuffs●

Casual effortless look●

Stylish lounge pant, sporty chicThe Boyfriend Jean●

Mid-rise casual cut●

cuffed pant legs●

Relaxed silhouette

Label●

Separate Tag sewn on, printed on bleached denim scraps

●Mid-Rise Jogger with Elastane Band

Logistic Approach

●Just Denim will use a systems approach when it comes to logistics decisions

●We understand that taking a systems approach isn’t always the most cost effective or best

business practice to take, but it is important to Just Denim as a company●

In an industry that already produces so much waste, we want to reduce our footprint as much as possible and not moving our products around as much will help cut the pollution caused by transportation.

●We want to source from and work with different factories around India to make everything

“efficient” in an environmental sense●

Most of our products will be fully produced in India, but we will have a few styles that are made in the USA○

Moving unfinished products to the US is expensive for us and taxing on the environment

Overview●

CEO: Through this project and better understanding the complicated nature of CSR, I have learned that the ethical answer is not always the easiest but will always be the correct way to do business.

●Creative Director: Refreshing, collaborative work environment, something to feel good about, research solidified prior held beliefs

●Production/Sourcing Specialist: Considering the pros and cons of global sourcing, Just Denim has helped me understand the progressing issue of unethical business practices that are being made by apparel retailers. I now have a better understanding of how any sourcing decision can greatly influence society.

●Vendor Specialist: “W

hile there are a lot of social and environmental injustices occurring in India, there are also factories and farms working through those very injustices. I was pleasantly surprised to find out Pratibha Syntex works with companies such as Nike, W

almart, and other international companies within Europe.” ●

Sales Director: An ethical, yet fashion forward company is hard to come by. After doing the research, I believe a company like Just Denim is something that consumers are looking for.