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www.KlineGroup.com © 2014 Kline & Company Global Overview of the Specialty Biocides Market : Focus on the Two Key Asian Markets: India and China

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Page 1: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

www.KlineGroup.com

© 2014 Kline & Company

Global Overview of the Specialty Biocides Market : Focus on the Two Key Asian Markets: India and China

Page 2: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 1 1

Today’s Presentation

Specialty Biocides and their Applications

Global Overview

Focus on the Chinese and India Markets

Page 3: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 2 2

Today’s Presentation

Specialty Biocides and their Applications

Global Overview

Focus on the Chinese and India Markets

Page 4: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 3 3

List of Specialty Biocides by Product Class

Biocide class Products covered

Halogenated 1,2-Dibromo-2,4-dicyanobutane (DBDCB) 2,2-Dibromo-3-nitrilopropionamide (DBNPA) 2-Bromo-2-nitropropane-1,3-diol (BNPD) 3-Iodo-2-propynylbutyl carbamate (IPBC) Chlorhexidine gluconate Chloroisocyanurates Chlorothalonil Halogenated hydantoins Iodophors Polyvinylpyrrolidone-iodine (PVP-iodine) Sodium bromide (NaBr)

Inorganics Ammoniacal copper quaternate (ACQ) Ammoniacal copper zinc arsenate (ACZA) Borates Chromated copper arsenate (CCA) Copper thiocyanate (CuSCN) Cuprous oxide (Cu2O)

Nitrogen-based 1,3-Dimethyl-5,5-dimethylhydantoin (DMDM hydantoin) Azoles cis-1-(3-Chloroallyl)-3,5,7-triaza-1-azoniaadamantane chloride (DOWICIL 200) Diazolidinyl ureas and imidazolidinyl ureas Oxazolidines Poly(oxyethylene(dimethyiminio)ethylene (dimethyliminio) ethylene dichloride) (WSCP) Quaternary ammonium compounds (quats) Triazines

Page 5: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 4 4

List of Specialty Biocides by Product Class (Continued)

Biocide class Products covered

Phenolics (5-Chloro-2,4-dichlorophenoxy)phenol (triclosan) 3,4,4'-Trichlorocarbanilide (triclocarban) Benzo-p-chlorophenol (OBCP) Phenylphenol (OPP) Pentachlorophenol (PCP) Phenoxyethanol p-Hydroxybenzoates (parabens)

Organometallics 10,10'-Oxybisphenoxarsine (OBPA) Bis(tributyltin) oxide (TBTO) Copper naphthenate (CuN) Copper-8-quinolinolate (CuQ) Zinc naphthenate (ZnN)

Organosulfur 1,2-Benzisothiazolin-3-one (BIT) 2-(Thiocyanomethylthio) benzothiazole (TCMTB) 2-n-Octyl-4-isothiazolin-3-one (OIT) 4,5-Dichloro-2-n-octyl-4-isothiazolin-3-one (DCNOIT) 5-Chloro-2-methyl-4-isothiazolin-3-one and 2-methyl-4-isothiazolin-3-one (CIT/MIT) Dithiocarbamates Methylenebis(thiocyanate) (MBT) Sodium 2-pyridinethiol-1-oxide (NPT) Tetrahydro-3,5-dimethyl-2H-1,3,5-thiadiazine-2-thione (thione) Zinc-2-pyridinethiol-2-oxide (ZPT)

Miscellaneous Glutaraldehyde Peracetic acid Polyhexamethylene biguanide hydrochloride

Page 6: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 5 5

Specialty biocides are used in five leading end-use markets and 20 applications

Industrial preservation Water treatment Hygiene Oil and gas Wood preservation

Adhesives and sealants Antifoulant marine

coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather

Cooling water Paper Recreational

Agriculture Aquaculture HI&I cleaning

products Hospital surface and

medical instrument disinfection

Production Storage Transmission

Residential Industrial (marine

poles/pilling)

Page 7: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 6 6

Today’s Presentation

Specialty Biocides and their Applications

Global Overview

Focus on the Chinese and India Markets

Page 8: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 7

United States

Europe

China India

Since only specialty biocides are considered, China and India are still smaller markets than Europe and the United States

Market Volume (Tonnes) Market Value (USD Billion)

United States Europe

China India

Total: USD 3.45 billion Total: 466,000 Tonnes

Page 9: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 8 8

Due to their importance in the North American and European markets, water treatment and wood preservation applications are leading the global market of biocides

Water Treatment

Wood Preservation

Hygiene

Industrial Preservation

Oil and Gas

Consumption of Specialty Biocides by Application (Volume)

Page 10: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 9 9

Halogenated biocides dominate the global market due to extensive usage, notably within water treatment applications

Halogenated

Nitrogen-based

Inorganic

Miscellaneous

Organosulfur Phenolic Organometallic

Consumption of Specialty Biocides by Biocides Class (Volume)

Page 11: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 10 10

While growth will be limited in Europe and the United States, China and India are expected to benefit from a large growth

0 2 4 6 8 10 12

United States

Europe

China

India

Volume growth, 2013-2018, %

Page 12: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 11 11

Today’s Presentation

Specialty Biocides and their Applications

Global Overview

Focus on the Chinese and India Markets

Page 13: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 12

The split of biocides consumption is similar in China and India, but differences exist

Consumption of Specialty Biocides by Application (Volume)

0%

25%

50%

75%

100%

China India

Industrial preservation Water treatment Hygiene Oil and gas Wood preservation

Page 14: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 13

However, it is important to note that the Indian market is much smaller than the Chinese market

Consumption of Specialty Biocides by Application (Volume)

0

25,000

50,000

75,000

China India

Industrial preservation Water treatment Hygiene Oil and gas Wood preservation

Page 15: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 14

In the key industrial preservation area, large consumers are very different between the two countries

0%

25%

50%

75%

100%

China IndiaMetalworking fluids Antifoulant marine coatingsPaints and coatings Synthetic latex polymersAdhesives and sealants Plastics and resinsLeather

Industrial Preservation: Volume Consumption of Specialty Biocides by Applications

Page 16: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 15

In water applications, consumption split is similar

0%

25%

50%

75%

100%

China India

Recreational water Paper Cooling water

Water Treatment Water Treatment: Volume Consumption of Specialty Biocides by Applications

Page 17: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 16

A large hygiene market exists in China, notably due to the large place of aquaculture in the country

0%

25%

50%

75%

100%

China India

Agriculture Aquaculture HI&I Hospitals

Water Treatment Water Treatment: Volume Consumption of Specialty Biocides by Applications

Page 18: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 17 17

Halogenated biocides are leading the market China, while nitrogen-based products are the most consumed in India.

0%

25%

50%

75%

100%

China India

Halogenated Inorganic Nitrogen-based PhenolicOrganosulfur Organometallic Miscellaneous

Consumption of Specialty Biocides by Biocide Class (Volume)

Page 19: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 18

The competitive landscape in both countries is led by a mixture of local and multinational companies, and the Chinese market is extremely fragmented

Key Supplier of Specialty Biocides by Region (Value)

American Chemet

Taixing Smelting

Plant

Nordox

BASF

Lonza Dlian Bio

Others

Melzer

Clariant

Merchem

Troy Thor Lanxess

Others

China India

Page 20: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 19 19

India usually represents larger growth opportunities than China, but both countries grow fast

Volume growth, % 0 5 10 15

Industrial Preservation

Wood Preservation

Hygiene

Water Treatment

Oil and Gas

India China

Page 21: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 20

USA

Europe

China

India

By 2017, the importance of Asian countries in the global biocides market is expected to grow

2013 2017

United States Europe

China India

Page 22: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 21 21

Specialty Biocides Series: Market Analysis and Opportunities

Published 2013: − Europe − United States − China − India

In-progress research:

− Southeast Asia (to be published soon)

To be published in Q4 2014: − Brazil − Middle East

Page 23: Global Overview of the Specialty Biocides Market · coatings Metalworking fluids Paints and coatings Plastics and resins Synthetic latex polymers Leather Cooling water Paper Recreational

© 2014 Kline & Company 22 22

Americas ____________ Asia ___________ Europe ___________

If you require additional information about the contents of this document or the services that Kline provides, please contact:

Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.

Kline & Company, Inc. 35 Waterview Blvd. Suite 305 Parsippany, NJ 07054 Phone: +1-973-435-6262 Fax: +1-973-435-6291 www.KlineGroup.com

Nikola Matic Industry Manager, Chemicals & Materials +420-222-33-00-10 [email protected]