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Page 1 Global Organic Aquaculture Regulatory System-Production-Markets Organic Marketing Forum Warsaw, Poland: May 6, 2010 Udo Censkowsky Director Organic Services GmbH www.organic-services.com

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Page 1

BioFish Forum: Markets

Global Organic AquacultureRegulatory System-Production-Markets

Organic Marketing Forum

Warsaw, Poland: May 6, 2010

Udo Censkowsky

Director Organic Services GmbH

www.organic-services.com

Page 2

BioFish Forum: Markets

Increasing importance of aquaculture

Source FAO 2006

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BioFish Forum: Markets

History of Organic Aquaculture

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BioFish Forum: Markets

Regulatory System in Europe: Privat Standards

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BioFish Forum: Markets

Regulatory System in Europe

Council Regulation (EC) No. 834/2007; 28.06.2007

e.g. articles 13 (algae), 17 (fish)

Commission Regulation (EC) No. 889/2008; 18.09.2008

Commission Regulation (EC) No. 710/2009 (improvementNo. 889/2008); 5.8.2009

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BioFish Forum: Markets

Global Organic Aquaculture Production (in t/a)

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BioFish Forum: Markets

Global Organic Aquaculture Production 2009

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BioFish Forum: Markets

Global Organic Aquaculture Production 2009

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BioFish Forum: Markets

Aquaculture production in Poland

About 60.000 ha pond area

Main comercial fish species:

a) Common Carp about 20.000t(intensity decreasing)

b) Trouts about 15.000t

Pictures from www.pankarp.pl/angielski.html

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BioFish Forum: Markets

How to produce carps organically?

max. 1.500 kg/ha/year (also in polyculture)

Fertilization according Annex I (EC) No.889/2008 max. 20 kg N

Additional feeding needs to be approved

Natural soil in ponds

Organic origin of juvenile fish: min. 20% (12/11); 50% (12/13); 0% (12/15)

(no use of hormones for spawning of carps)

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BioFish Forum: Markets

Examples of organic carp projects

www.biofisch.at

www.oberlausitzer-biokarpfen.de

www.biohalak.hu

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BioFish Forum: Markets

Role of fish ponds in an agroecosystem

- Fish production (incl. organic fish

production)

- Providing habitat for aquatic species

- Maintenance of biodiversity

- Services for recreational fisheries and

tourism

- Contribute to water management

- Shaping landscape

- Preservation of traditions

Source: László Váradi (HAKI, Hungary)

Page 13

BioFish Forum: Markets

How to produce trouts organically?

Brown trout (Salmo trutta), Rainbow trout(Oncorhynchus mykiss)

Stocking density: 25 kg/m3 (land based)

Carnivore fish species: fish meal & fish oilfrom conventional sources until 2014

Colouring: Astaxanthin from natural sourcesor if not available from Phaffia yeast

Page 14

BioFish Forum: Markets

Price Premiums for Organic Fish

Species 2006 2007 2008

Carp 38% 30% 40%

Cod - 40% 40%

Grey mullet 10% 10% 15%

Pangasius 8% 10% NA

Red drum 15% 15% 15%

Salmon 32% 32% 33%

Sea bass/Sea bream 30% 40% 45%

Shrimp - 9% 25%

Tilapia 46% 30% 30%

Trout 37% 31% 30%

Total 31%

(n=27)

29%

(n=39)

32%

(n=34)

Page 15

BioFish Forum: Markets

Sales Channels by German Organic Fish Farmers in %

in 2008

Source: Prof. Hamm, Tobias Lasner, Uni Kassel

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BioFish Forum: Markets

Source: Prof. Hamm, Tobias Lasner, Uni Kassel

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BioFish Forum: Markets

Distribution of organic seafoodGastronomy, Fine Food and Food Service

appreciation of high quality

higher price segment

image building

Page 18

BioFish Forum: Markets

Distribution of organic seafood

Conventional Retail Trade

most important for seafood

price competitive

discounter

own organic brands

private labels

Salmon, Trouts and Shrimps

Fresh, Smoked, Convenience

relevance in some EU countries only

(CH, GER, UK, F, UK, AT)

Page 19

BioFish Forum: Markets

Retailer Country Number of

Organic

Products

Organic

Fish

Organic

Trade

marks

Edeka Germany 1,000 Yes

Aldi Germany 80 Yes

Coop Switzerland 1,600 Yes

Tesco United

Kingdom

1,200 Yes

Albert Heijn

(Royal

Ahold)

The

Netherlands

176 No

Esselunga Italy 250 Yes

ICA Sweden 100 No

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BioFish Forum: Markets

Edeka bans endangered fish speciesIn cooperation with WorldWildLife Funds

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BioFish Forum: Markets

Sustainable Wild Fisheries:

Marine Stewardship Council

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BioFish Forum: Markets

Organic fish offered by Aldi in Germany

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BioFish Forum: Markets

COOP Switzerland

Organic Fish Origin % organic

Salmon (fresh) Ireland 23.3%

Salmon (smoked) Ireland 14.6%

Prawns/shrimps Vietnam/Ecuador 58.3%

Trout (fresh) Switzerland 23.3%

Trout (smoked) Switzerland 16.0%

Pangasius (catfish) Vietnam 11.9%

Gilthead seabream France 27.9%

European seabass France 42.6%

Page 24

BioFish Forum: Markets

Selection of private

Laschinger

Wildlachs MSC

Bio-Lachs

Ristic AG

Bio-Lachs

Bio-Garnelen

Bio-Forelle

Bio-Tilapia

Bio-Pangasius

MSC-Produkte

Wechsler /Erftland Forelle

Page 25

BioFish Forum: Markets

Distribution of organic seafood

Organic Speciality Retail Trade

largest range of products

organic supermarkets with fresh fish

important in France, Germany, Austria

Product Price (EUR/kg)

Organic

retail shop

Conventional

supermarket

Salmon (smoked) 57.00 (n=6) 52.30 (n=5)

Trout 56.60 (n=3) 29.10 (n=1)

Shrimp (pre-

boiled/deep-frozen)

27.86 (n=8) 34.95 (n=4)*

* No discount stores included; on the spot store check in Munich 2009

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BioFish Forum: Markets

Market for organic fish in Europe

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BioFish Forum: Markets

Private labels organic aquaculture products

Ristic AG

Ökofrost GmbH

Deutsche See GmbH

Isana Naturfeinkost GmbH

Dunn‘s of Dublin

Schekerka Handelsagentur

Bio-Bavaria

Bio-Fischmanufaktur

Beeck

Moin

Page 28

BioFish Forum: Markets

Private labels organic aquaculture products

(canned fish)

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BioFish Forum: Markets

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BioFish Forum: Markets

Thank you very much!

Udo Censkowsky