global media consumption info
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5 Mobile impacts consumer behaviors throughout the purchase path
The average mobile web user consumes 7.2 hours of media daily.Mobile devices represent 27% of this time.
67%lying in bed
25%commuting
19%in the bathroom while shopping at social gatherings
47%waiting forsomething
while watching TV
22%spending time
with family
39%
2 Mobile device usage is throughout the day
1 Mobile share of time ahead of TV, catching up with online
3 Mobile media activities
15% 15%
4 Comfort with mobile advertising is already greater than TV or online advertising
Which forms of media most impact your purchasing decisions?
48% 47% 46%
66%are more or equally comfortable with mobile advertising vs. TV or online ads
Introduced you to something new
Provided you with better option Helped you �nd
something nearby
Caused you to reconsider a product
42%
23%
26%
13%
11%
14%
In�uenced your in-store purchase
In�uenced you to buy via your mobile
Global
5 ways mobile devices havechanged the way peopleconsume media
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[email protected] @InMobiwww.inmobi.com / / Source: InMobi, Decision Fuel & On Device Research, Mobile Media Consumption Research, Feb 2012
Research Partner:
Social Media
22%
Local Search
7%
Games
18%Entertainment
19%
12%
General Info & Search
14%
Shopping
8%