GLEN BARRY

18YRS GLOBAL BRANDINGEXPERIENCE

SYD/NY/LDN

DIGITAL FIRST

DIGITALFIRST

DIGITALFIRSTDIGITALFIRST DIGITALFIRST

DIGITALFIRST

CONNECTION EMPLOYEES PLACE PLAY COMMUNICATION TIME RECHARGE

RE-CHARGE(SOLAR CHARGED BAND)

• RE-CHARGED• HEART RATE• BLOOD PRESSURE• TEMPERATURE• MOOD

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HELLO

An Introduction To Our New Brand Identity

Here is a set of guidelines for brandsExclusive’s new brand identity. Inside this document you’ll find a new logo for brandsExclusive; a suite of new logos for all of our sub-brands; a fresh new typeface; and some simple common-sense rules about how to apply them all.

Our ‘brand soul’ is on the following page. It is a summary of who we are as a brand. Our passions: what gets us out of bed in the morning. Our values: the way we like to work. And our vision: a lofty ambition that will shape our success over the coming years, and inspire and guide us in our day-to-day working lives.

Our new brand identity, in the pages that follow, is an important tool to help us bring our brand soul to life.

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Brand Soul

VisionPeople will never

lose their mojo

PassionsSpreading the joy of

unexpected delights

ValuesBuild individual

relationshipsNever stand still

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Primary Logo On Black

Logo ConceptOur logo concept references the spotlights used in the fashion industry, that highlight and showcase, that add sparkle and glamour. Intersecting and overlapping circles of light create a vibrant and dynamic backdrop for our ‘be:’ device, and represent a company of passionate individuals who value true partnerships and who never stand still: a company with mojo.

Whilst the logo has been designed to be e�ective on a white or a black background; it is recommended that the logo should be used against black where possible, where it will appear more desirable and, like a spotlight, it will shine the brightest.

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MINIMUMSIZE:20MM

Sub-Brands On Black

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