#giving tuesday, the workshop 2015
TRANSCRIPT
The Workshop
Tips on a successful Giving Day – December 1, 2015
If online giving, has left you feeling like this…
Join us for
The collective power of charities, families, businesses, media and
individuals to transform how people think about, talk about and participate
in the giving season
Dec 1, 2015 – the Tuesday after Thanksgiving...
Toledo Community Foundation offers matching grants up to $1,000 for donations taken on #GivingTuesday.
The advantages of participating on a local level
Toledo Community Foundation will release the list of participating
organizations to donors via their website.
The Blade is dedicating ad and editorial space in November and December to
promote local online giving.
Why register nationally?
Registering as a partner with #GivingTuesday.org allows you to share your story, which may appear on the #GivingTuesday.org website
Giving Tuesday raises awareness about the day and might promote what you do.
It’s free!
What is my agency required to do in order to participate?
Visit toledocf.org to find the #GivingTuesdayNWO logo.
Place it on your homepage, a landing page and/or social media page, provide a link to your donation page.
Subscribe to the The Center for Nonprofit Resources E-newsletter
for the local updates and tips.
http://www.c4npr.org/main/enewsletter-sign-up/
Example: logo on a
homepage
Logo
on a
special
landing
page
Logo on Facebook
DONATE
Make sure the logo is near or linked to your donation page
Strengthen Fundraising on Giving Tuesday
Courtesy of https://www.blackbaud.com
Our gift size locally was about $105 in 2015
● #GivingTuesday has had double-digit growth year after year since 2012.
● Large organizations do the best but that trend is shifting.
● Faith-based organization received the largest percentage of gifts in 2014.
● About 17% of donations were made on a mobile device.
1)Try a micro donation campaign for new project.Tip: Use custom donation forms to capture full donor data including mobile number and email for future use.
2) Launch your year-end fundraising campaign on December 1 to kickstart donations. Tip: 30% of all donations occur in December and December 31st is the most generous day of the year.
3) Make donating convenient across mobile, social and online. Put links to your donation form in all communications - even email.
Strengthen Fundraising on Giving Tuesday
4) Send a text message with a call to action and link to your
#GivingTuesday donation page.
Did you know? Texts have 99% open rates.
5) Recognize donors who post “unselfies” after making
donations to Instagram, FB and Twitter. Add #YourTag and
#GivingTuesdayNWO.
6) Empower volunteers to raise peer to peer donations on
social media for #GivingTuesday.
Tip: Ask volunteers to create personal fundraising pages on
social media.
Be The Donor
-Start with a test mail as if you were the donor.
- Donate on a computer, a tablet and a phone.
-How was your experience?
-Identify and fix the “pain points”.
Source: Jamie McDonald -
Generosity Consulting
With the help
of The Gates
Foundation,
donors could
help your
organization
win $5,000!
Toledo Community Foundation &
#GivingTuesdayNWO
www.toledocf.org/givingtuesday
How to apply for 2015 #GivingTuesdayNWO Matching Grants program
Two step application process –
Both MUST be completed to be considered for funding
Step 1:
Register for participation in 2015 #GivingTuesdayNWO by noon on
November 30, 2015.
www.toledocf.org/givingtuesday
YOU MUST COMPLETE this step to be eligible to apply for
matching funds.
Step 2:
Complete the Toledo Community Foundation
2015 #GivingTuesdayNWO online grant
application
When: Noon December 10, 2015
to
11:59 p.m. December 15, 2015
How to apply:
Go to the Toledo Community Foundation website
www.toledocf.org, click on the grants tab and
follow the instructions on the screen. Or follow
the link at www.toledocf.org/givingtuesday
The link for the application will go live at
noon on December 10, 2015
2015 #GivingTuesdayNWO Grant Application
Contents of a proposal
Implementation section:
Describe your #GivingTuesdayNWO activities and
how you generated gifts. (i.e. Your use of
technology to generate donations.)
Amount requested – Up to $1,000
2015 #GivingTuesdayNWO Grant Application Process
Amount Raised – Report total amount your
organization received on December 1, 2015
PLEDGES will NOT
count toward the matching grant…
1. Upload a spreadsheet listing donations secured on
December 1, 2015
Match Documentation
Toledo Community Foundation
2015 #GivingTuesdayNWO Matching Grant Program
For additional information:
Visit: www.toledocf.org/givingtuesday
Or
Contact:
Patrick Johnston, Program Officer
Toledo Community Foundation
(419) 241-5049
Social Media and Giving
Tuesday
For Non-Profits, Social Media is a necessity. With any
donor campaign, social media is your key to success.
Giving Tuesday provides you with the tools you need!
The Power of Social Media
Incorporate Social Media
Hashtags: Use hashtags in messaging and tag
photos with: #Unselfie, #UNselfie Storify,
#GivingTuesday and #GivingTuesdayNWO
Twitter: Tweet about your organization at @GivingTues or @C4NPR
Facebook: Post stories and photos on your Facebook and on Facebook.com/Center for Nonprofit Resources
Incorporate Social Media
Instagram: Post photos & short messages @GivingTuesday
Pinterest: http://www.pinterest.com/givingtuesday/
Tumblr: http://givingtuesday.tumblr.com/
Eblasts and emails: sent strategically
Adding a “Call to Action” Button!
Get facebook visitors to your donation page with the
click of a button!
Find the full how-to guide here!
Adding a “Call to Action” Button!
1. Log in as the page administrator!
2. Locate the “Create Call to Action” menu on the
cover photo.
Adding a “Call to Action” Button!
3. Select “❤ Donate Now”
4. Link to your website’s donation page.
The #UNselfie
What are some ways my agency can collect donations online?
• Givelet
• PayPal
• Network4Good
• Google Wallet
• Apple Pay
Two platforms:DonateNow - smart and proven effective donation pagesGiveCorps –crowdfunding and project-based fundraising
local
Use graphics like this on Facebook, Twitter or Instagram to promote #GivingTuesdayNWO
USE:
Picmonkey.com
Other Resources
Follow Beth Kanter
on Facebook for
awesome tips and
tricks for Nonprofit
Organizations and
Social Media.
Thank you!
http://tinyurl.com/givingtuesdayNWO