giving tree - stanford facebook class

4
Team Intro and Problem Statement Development Team • Sara Petry - Application Coder • Jaime Koh - Marketing • Raghav Himatsingka - Analytics • Kalvin Wang - Advisor/Client Relations Problem Statement • Application developed for Kiva • Easy way to engage users/friends with microfinance • And use them/Facebook to disperse large donations

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Page 1: GIVING TREE - Stanford Facebook Class

Team Intro and Problem Statement

Development Team• Sara Petry - Application Coder

• Jaime Koh - Marketing

• Raghav Himatsingka - Analytics

• Kalvin Wang - Advisor/Client Relations

Problem Statement• Application developed for Kiva

• Easy way to engage users/friends with microfinance

• And use them/Facebook to disperse large donations

Page 2: GIVING TREE - Stanford Facebook Class

How It Works

“How It Works”

• Added for clarification

• Users thought they were using their own money

Page 3: GIVING TREE - Stanford Facebook Class

Featured Businesses

“Featured Businesses”• Loan Sponsor Info

• Application Stats

• Users Add Businesses

Other Pages• My Businesses

• Friends Businesses

• Profile Box Business Profile

Page 4: GIVING TREE - Stanford Facebook Class

Lessons Learned

• Establish integration plan from beginning

• Find more than one programmer

• Start marketing from beginning

• Second guess complex application concepts

• Don’t ignore the goal of the application