giveback 3.01.09
TRANSCRIPT
CONFIDENTIAL
“Never doubt that a few caring
people can change the world.
Indeed, it is the only thing that ever has.”
- Margaret Mead
Giveback Version 1.0
• A socially conscious global movement
• Grounded in the arts and web-services technologies
• Effective delivery channel of media and information
• Actionable and measurable mechanisms for change
• Feedback and metrics driven
• Open platform
GIVEBACK.NET TODAY
- Developing technology to connect inspiring content to real world action.
- User generated news feed connecting to orgs
- Music focused fundraising connecting to orgs
“Inspiration. Action. Change”
CONFIDENTIAL
PERFECT STORM
CONTENT SITES USERS
ORGS
- Want to do something about issues they believe in but don't want to put in much effort
- Need new ways to reach new donors- Need new ways to reach existing donors.
-Need more accurate way of judging success besides viewership or ad revenue
-Can show impact of individual articles
-Can show impact of individual campaigns
Newly Developing, Sizeable Market Opportunity in Online Charitable Giving
Aggressive Growth Rate in Online Giving
Organizations Face Better Economics Marketing Online than Offline
CONFIDENTIAL
SOLUTION
A social movement of conscious doers creating targeting technology to
serve causes at the moment of inspiration on the web.
e-mail [email protected] for more info.
CONFIDENTIAL
DEMO• Music related causes today
• Artist campaigns: Michael Franti, Damian Marley, Bassnectar and FreQ Nasty
• Supporting orgs with a purpose and a plan for the funds raised
• Ethiopian health services, creating an irrigation channel for a remote village
• Music studio for a dis-advantaged kids club in the Bay area
• Data feed integration
• Photos from Flickr (Hunter’s Point Kids Club)
• Videos from YouTube
• Progress of the campaigns reported regularly
• Relate actions you take based on the content you read
• “Take Action” technology”
• Socially conscious Digg meets Delicious with future targeting engine
CONFIDENTIAL
Getting Involved• Call to arms: creative thinkers, activists, technologists
• Developers: contribute programming cycles
• Product Managers
• Open source development: take components and run with it
• Provide tangible value creating mechanisms
• Distributors: websites that want to make a difference
• Investors: fund software development only
• Enablers: if you’re motivated to change the world, reach out and help us all figure it out
Thank you!Questions?